[1]
YOOPHUN ่. 2023. PERCEIVED RISK AND TRUST INFLUENCING ON e-WOM, SATISFACTION, AND BUYING DECISIONS THROUGH SHOPEE APPLICATION FOR GEN Y CONSUMERS IN BANGKOK: PERCEIVED RISK AND TRUST INFLUENCING ON e-WOM, SATISFACTION, AND BUYING DECISIONS THROUGH SHOPEE APPLICATION FOR GEN Y CONSUMERS IN BANGKOK. Journal of KMITL Business school. 13, 2 (Dec. 2023), 14–24.