TY - JOUR AU - มานนท์, สุภาพ AU - หิรัญญสมบูรณ์, กตัญญู PY - 2017/06/29 Y2 - 2024/03/29 TI - MARKETING MIX FACTOR AFFECTING DECISION TO PURCHASE SUNSCREEN OF SPORTSMAN IN BANGKOK JF - Journal of KMITL Business school JA - J Admin Manag VL - 7 IS - 1 SE - Research Article DO - UR - https://so02.tci-thaijo.org/index.php/fam/article/view/208045 SP - 1-15 AB - <p>The purpose of this research is as follows (1) To study the opinion level of marketing mix factors affecting sportsman’s decision to buy sunscreen in Bangkok and (2)To comparison the opinions level of marketing mix factors on purchasing decision of sportsman in Bangkok divided by personal factors The sample size were compose of 400 sportsman who ever been bought at least once which choose to bought sunscreen in Bangkok selected by Quota Sampling. A survey questionnaire was used in collecting data The statistics for data analysis were percentage , mean, standard deviation t-test and one-way ANOVA .The results found that most of sportsman are male ,age between 31-40 years old, holding bachelor’s degree, Average monthly income 35,001 baht or higher ,and kind of outdoor sport were running or walking.The opinion level of marketing mix price were highest secondary were product factor next to promotion factor and the last sequence were place factor. The sportsman who had different Gender and Age only that had different the opinion level of marketing mix for buying decision of sunscreen</p> ER -