Journal of Fine and Applied Arts Khon Kaen University

Technique Application of Maintaining the Sound Balance of the Clarinet in Playing “Quintet for Clarinet and String: Fantasia” by Carl Maria von Weber

Nuch-cha Rerktanom — 2024-12-25

This article presents the technique application of maintaining the sound balance of the clarinet and chooses the piece "Quintet for Clarinet and Strings: Fantasia", composed by Carl Maria von Weber. Consisting of 4 movements: Allegro, Fantasia, Menuetto, and Rondo. The Fantasia was selected as it is practical for practicing sound balance. This movement is played at a slow tempo and conveys a completely different emotion from Allegro, Minuetto, and Rondo, which have a relatively fast to very fast tempo. More emphasis is placed on fingering movement techniques. In addition, the Fantasia has a wide range and often leaps the pitches. The widest range is three octaves apart. Thus, it is difficult to maintain the balance of the sound. The clarinetists can apply these clarinet sound balancing techniques by (1) maintaining the clarinet sound balance in playing (high distortion and low distortion sounds), (2) embouchure, and (3) alternating fingering. However, the sound balance in each clarinet might produce different high-low distortion sounds. The clarinetists should match those pitches with the tuner and find the different types of alternate fingering that fit their instruments.

The Song “The Girl from Ipanema” and Bossa Nova Music by Antonio Carlos Jobim

Rapeepol Lawongsa — 2024-12-25

The purpose of this article is to explore the history and origins of the Bossa Nova music genre, which was heavily influenced by the musical styles of Cool Jazz and Samba and was often referred to as the "New Wave" of Brazilian music. In addition, it aims to narrate the history of Antonio Carlos Jobim, the legendary bossa nova guitarist, and his collaboration with the white Brazilian musician Joao Gilberto. Together, they created the distinctive Bossa Nova music style on the iconic Ipanema beach in Brazil. The genre achieved worldwide recognition with the timeless classic, "The Girl from Ipanema." Furthermore, this article provides an analysis of the musical characteristics found in "The Girl from Ipanema." The song incorporates various techniques from the Cool Jazz genre, including the use of seventh chords, reharmonization, secondary dominants, tritone substitution, and half-step bassline variations. This blending of musical elements aligns with the description of Bossa Nova as often being referred to as "Brazilian Jazz."

Application of Chinese Paper-Cutting Art to Create 3D Illustrations in Children’s Literature

Jie Su — 2024-12-25

Children's picture books are one of the first choices for early childhood education, which greatly affects children's appreciation ability and way of thinking (Yilmaz, R. M., Kucuk, S., & Goktas, Y. 2017). However, most of our country's children's picture books are purchased from overseas, and the application and innovation of traditional paper-cutting in the field of modern design is not enough (Child, J., & Rodrigues, S. B. 2005). The purpose of this study is: 1) To research and analyze the role of inherited art in the production of children's picture books. 2) To suggest a new technique for Chinese paper cutting art in the creation of 3D Illustrations. 3) To create content and illustrations aligning with children's cognitive and physical development. Through case analysis, literature review, case study, and methods of asking experts, the design practice of children's picture books with the characteristics of paper-cutting art is carried out. The results of the research are: Paper-cutting art allows creators to get rid of the constraints of the objective world and express their own artistic vision; it has developed new techniques for Chinese paper-cutting art in 3D illustration creation; the widely circulated local "Legend of Meishan Niang, the Hunting God of Western Hunan" is selected as the Paper-cut style picture book 3D illustration creation content to create 3D illustrations suitable for children. The research conclusions are: 1. Paper-cut art allows creators to get rid of the constraints of the objective world and express their own artistic vision. The combination of paper-cut patterns breaks the barriers of realist aesthetics, and the images created in unique forms embody the aesthetic expression of surrealism. 2. The new technology of Chinese paper-cut art in 3D illustration creation can help children better accept and understand pictures and improve interactivity. 3. Select the widely circulated local legend "The Legend of Meishan, the Hunting God in Western Hunan" to create a 3D illustration suitable for children. These illustrations promote the innovative application of paper-cutting art in the creation of children's illustrations, and promote the exploration of paper-cutting art in the creation of children's literature. It is hoped that this research can contribute to the inheritance and development of paper-cutting art.

The Exploration of Tactile Elements in Perfume Package Design and Their Impact on Male Consumer Purchasing Behaviors

Lung-Chi Lin — 2024-12-25

This research highlights the underexplored role of tactile elements in perfume package design, focusing on male consumers. Men often overlook the tactile feel of a package; however, little research exists on how tactile elements of perfume packages influence this group. Furthermore, the relationship between these elements and male purchasing behavior remains largely unexplored. This study aims to achieve three objectives: 1) to explore the impact of tactile elements in perfume package design on male consumers' purchasing behavior, 2) to develop and design perfume packages specifically for men, and 3) to evaluate consumer agreement with the statements in the questionnaire regarding the designed products. Employing a mixed-methods approach, the study integrates qualitative and quantitative techniques, including in-depth interviews and questionnaires. Data from 80 participants were collected at Bangkok Design Week, February 8-12, 2023. Descriptive statistics showed that tactile elements significantly impact male consumer appeal towards perfume packages. Participants strongly concurred (average score: 4.46) on the significance of tactile features, particularly texture (4.38) and material quality (4.26). The results indicate that perfume packages with improved tactile features are well-received, evidenced by an average suitability score of 3.90. These findings provide essential insights for designers, advocating for tactile elements that align with male consumer preferences. This research addresses a gap in the literature on sensory aspects of perfume package design, offering a comprehensive understanding of its role in design and consumer behavior.

Promote the Dissemination of the Poetry of the Tang Dynasty among Young Audiences through Visual Transformation Design

Chen Luo — 2024-12-25

Tang poetry stands as a precious cultural heritage of the Chinese poetry articulation. However, in the era of visual communication, it has encountered difficulties in communication to the young people. Therefore, this study conducted visual translational research on Tang poetry to (1) understand the contemporary young audiences' reception of Tang poetry, (2) deduce design methods for its visual transformation, and (3) demonstrate the effectiveness of these methods in its dissemination. The research employed a mixed methodology comprising questionnaires, workshops, and exhibitions. The results show that the fundamental factor affecting the communication efficiency of Tang poetry is that the communication form of Tang poetry is obselete and lacking. Therefore, researchers will improve the effectiveness of the communication of Tang poetry by studying the visual transformation of Tang poetry.

A Study of Brand Narrative Storytelling Executions

Ackapol Lamuang — 2024-12-25

Businesses or brands with clear brand storytelling goals, along with the appropriate choice of brand narrative storytelling executions, can effectively communicate with consumers. However, most businesses or brands lack suitable executions for storytelling in designing various public relations media. This article aims to (1) study narrative structure in data story (2) study narrative executions in journal, advertising, and movies and (2) to identify data storytelling executions for brand communication. The author used relevant literary studies as the primary tool for analysis concepts related to the storytelling techniques in journals, news, advertisements, and movies, together with in-depth interviews in a semi-structured format with 10 experts for extensive consideration and validation. To address this gap, the study identifies six narrative storytelling executions: (1) Journey (2) Slice (3) Amazement (4) Single Message (5) Argument, and (6) Conviction. These findings may help designers and brand responsible persons to improve data-visualization and media for future communication by incorporating effective brand narrative storytelling executions.

Performances in the Ritual to Worship Chao Pho Mahesak

Angkana Chansaengsri — 2024-12-25

Research article on performance in the ceremonial dance to honor Chaopho Mahesak The objective is to study the history of performances. Legend of Chao Pho Mahesak, Ban Tiew Subdistrict, Lom Sak District, Phetchabun Province and study performances in rituals using research methods or research processes (methodology) by using qualitative research methods (qualitative research)

The results of the research found that the Khaeb Lan dance performance Influenced by the spread of culture from Vientiane, the capital of Laos. Chao Pho Mahesak or Chao Fa Ta Fai Has it existed since any time? There is no clear evidence. It is just a legend, a folk story. The performance has local cultural attire including: 1. Black cylinder sleeve shirt. 2. Pearl-patterned sarong 3. Nails 4. Belt 5. Bell 6. Red headdress 7. Black glasses. Musical instruments include 1. drum, 2. cymbals, 3. cymbals, 4. gongs, 5. cane, no gender restrictions and Age of the performer Ritual analysis Structure of the ritual Contains a specified day and month It is a traditional northern performance. The method of performance has 3 poses: 1. Salutation pose 2. Upward flick pose 3. Side flick pose.

Inscriptions and Interpretation on Imperial Kiln Porcelains in Ming and Qing Dynasty: Management of Permanent Exhibition in the Museum

Jun Chen — 2024-12-25

The research on “Inscriptions and Interpretation on Imperial Kiln Porcelains in Ming and Qing Dynasty: Management of Permanent Exhibition in the Museum” aimed to study the background, historical development, and the identity of inscriptions on imperial kiln porcelains in Ming and Qing Dynasty; and to analyze semantics and influences of inscriptions on porcelains. The objectives were to create the prototypes and the permanent exhibition model of porcelains with inscriptions in the museum; leading to guidelines for creating collaboration from external agencies to transfer the culture of porcelains with inscriptions to public. The data was collected by documentary research, field work, interviews, and the questionnaire to analyze semantics and the values of inscriptions. According to the results, the obtained body of knowledge about the development and the identity of inscriptions on imperial kiln porcelains in Ming and Qing Dynasty was used to design the route, contents, objects, and other components at permanent exhibition of porcelains with inscriptions in Jingdezhen Ceramic University’s museum.

The Development Ceramic Glaze from Waste Materials in Sakon Nakhon Local Textile Handicraft’s

Nutcharath Khampilar — 2024-12-25

The purpose of this research is to study the leftover materials from Sattha Pha Indigo Province. Sakon Nakhon and then developed it into a ceramic glaze by conducting research in 2 steps. Step 1: Studying waste materials from indigo handicrafts, and Step 2: Experimenting with developing glaze from waste materials. By selecting specifically from the experimental mixture formula in linear theory. Fired at a temperature of 1,230 degrees Celsius, glazed on a stoneware clay test rod, code PBG, Compound Clay Company. In an oxidation firing and reduction firing, sock on fire for 15 minutes at a temperature of 1,230 degrees Celsius. In indigo handicrafts, it was found that the most waste materials were Indigo plant from fermentation to make indigo meat Therefore it was firing to become ashes. To be the main raw material for developing ceramic glazes. The results of the experiment found that The most complete glaze In both sets of experiments, Formula 6 had a mixture of 50 percent indigo ash and 50 percent kaolin. The glaze had good melted . Has good adhesion to the glaze test rod. in oxidation firing. This gives the glaze Light brown clear glazed and there are many dark brown spots scattered on the glaze. It is smooth and has a small surface. In reduction firing. This gives the glaze a light bluish-green color. There are orange-brown spots on the glaze. Around the bottom edge, orange vapor appears around the base of the glaze. It does not flow. And formula number 7 has a mixture of 40 percent indigo ash and 60 percent kaolin. The glaze is melted . Good adhesion to the glaze test stick. In oxidation firing, light brown. and has dark brown spots Spreads moderately on the glaze surface. And in the reduction firing, the glaze has a clear, light blue-green color. There are small and medium sized light brown spots alternating with dark brown. Spread on the glazed surface The coating is smooth and has small blemishes. Around the bottom edge, a light orange vapor appears around the base of the glazed. The glaze does not flow. And next is formula number 5, a mixture of 70 percent indigo ashes and 30 percent kaolin clay. The glaze has melted . Good adhesion to the glaze test stick. In an oxidation firing , the glazed is clear, light brown, and has dark brown spots. Spreads moderately on the glazed surface. The glazed surface is smooth and even. There is a small blemish on the skin. In the reduction firing, the coating is clear, light blue-green. There are light brown-orange spots alternating with brown. Spread on the glazed surface The glazed has a small cracked surface. The surface of the glazed is slightly rough. Around the bottom edge, orange vapor appears around the base of the glazed. The glazed mentioned above are most suitable for use in decorating pottery.

Identity Analysis for Logo Design of Community Products: A Case Study of Wat Bang Duea Occupational Development Group, Pathum Thani

Suchada Kuntaros — 2024-12-25

The aims of this study are: 1) to examine the cultural identity of the temple vocational development group within the community; 2) to utilize guidelines for cultural identity analysis in the creation of logos; and 3) to assess the design of the emblem. The data collection process involves the utilization of structured interviews and opinion evaluations as tools. Research employed samples to create, construct, and enhance the logo design in accordance with the recommendations. The 114 individuals were esteemed members of the community. The analysis of the community cultural identity of the Wat Bang Duea Vocational Development Group was summarized by provincial cultural representatives, members of the Mon Wat Bang Duea Vocational Development Group, design professionals, as well as the public and tourists in Pathum Thani province. Wat Bang Duea is a temple located in Pathum Thani. The organization is called Wat Bang Duea Professional Development Group. The application of cultural identity analysis methodologies in emblem design, using a deconstructed analytical methodology, led to the production of a diverse range of new symbols that were systematically interconnected. Extract symbolic imagery based on their connotations and associated terms from the deconstruction of semantic visuals, such as representations of swan poles and centipede flags. The Wat Bang Due Temple is located near the Chao Phraya River and is known for its beautiful lotus flowers. The temple is also home to the Rice Mon women, who are known for their intricate weaving designs. Additionally, the temple features star patterns that adorn the surroundings throughout the month. By disassembling and reusing the components, a grand total of 20 distinct emblem layouts for community products were acquired. Applying conceptual evaluation criteria, the members of the Wat Bang Duea Career Development Group chose the emblem and subjected it to assessment by design professionals to acquire a logo design that is highly suitable for evaluating the satisfaction of consumers, the general public, and tourists in the province of Pathum Thani.

Designing Local Silk Handicrafts That are Unique to the Community Bua Yai District, Nakhon Ratchasima Province

Nusara Thongklongsai — 2024-12-25

The objectives of this research are 1) to study the context of the design and development of local silk handicrafts that are unique to the community, Bua Yai District, Nakhon Ratchasima Province 2) to provide guidelines for analyzing the design and development of local silk handicrafts that are unique Community identity, Bua Yai District, Nakhon Ratchasima Province. 3) to raise the quality standards and safety in commercial sales of local silk handicrafts that are unique to the community, Bua Yai District, Nakhon Ratchasima Province, and 4) to generate income for the community. By designing and developing local silk handicrafts that are unique to the community in Bua Yai District, Nakhon Ratchasima Province. Using a qualitative cultural research method with a participatory research process. in designing and developing local silk handicrafts in Bua Yai District Nakhon Ratchasima Province Representatives from each area were selected and the researchers selected concepts used in the design and development of silk prototype products. By using the flower patterns of that area in the design. which received the most points and attention the reason comes from the form of Dok Krathum, the form of Dok Krathum. and the form of the mango flower which will be found in large numbers in the village in addition, the researcher also chose to use colors that come from the names of flowers and the colors of the flowers to make them unique to each area. As for the creation and processing of products from local silk handicrafts, from participatory research and exchanging ideas with representatives from each area. Therefore, silk from each area has been processed to be interesting and unique to the local area. By designing and developing 5 products per village, including sarongs, hats, pants, scarves, and bags. The obtained patterns have been used in the design and development of product hang tags and product straps. and packaging boxes for silk from each village as well. This product set has taken the patterns of each area that have been designed and placed them on silk to make them look outstanding. In addition, this product set can assess satisfaction in terms of beauty. Suitability of color styles that respond to consumers Suitability for use Clearly show the outstanding features of the area. The ability to add value to the product and its suitability for production and commercial distribution are at the most satisfactory level.

The Development of Music for Tai Loei Morlum

Phongphat laokhonka — 2024-12-25

This research focuses on developing musical accompaniment for Morlam Tai Loei performances to enhance and innovate the music used in these traditional art forms. Using observational techniques and structured interviews, the study employs descriptive and analytical methods to analyze the music. The results reveal two primary categories of musical compositions: traditional and newly composed pieces. The traditional group includes four compositions adhering to Thai classical and Isan folk music conventions: Homrong Morlam Tai Loei, Phaya Dern, Nang Nak, and Sut Sanehan. The newly composed group features innovative pieces that reflect the performers' actions and emotions, incorporating Western musical techniques into Isan folk elements: Love, Surprise, Grandeur, and Faith. The accompaniment is performed by a modernized Isan folk ensemble blending traditional and contemporary practices. This study contributes to ethnomusicology by demonstrating the integration of traditional and contemporary musical elements, thereby preserving and evolving Morlam Tai Loei within contemporary artistic contexts.

The Red King, the Angel and Satan: The Actor's Interpretation for Playing the Role of “Macbeth”

Dangkamon Na-pombejra — 2024-12-25

“Macbeth” is the main character in William Shakespeare's tragedy Macbeth, which shows the destruction caused by human delusion and self-deception, or the “foul is fair” perception. Until the person who goes astray learns admit his mistakes and faces the truth, his soul then becomes at peace and is freed from suffering. However, this message of the play cannot be communicated to the audience if the actor playing “Macbeth” does not understand and agree with the character's actions. This article studies how to solve the acting problem in cases where the author of this article as an actor disagrees with the character “Macbeth” and makes it impossible to portrait this character realistically. The study process involves researching the historical context and religious concepts related to the character “Macbeth” that appears in the play, together with analysis and interpretation of the script, core, and conditions of the character. The study finds that this research process can help the author while working as an actor playing this role interpret such character rendering a logical, realistic, and convincing acting. This practice also helps solve the acting block especially the actor's feeling against his role/character, because the actor can relate to, believe in, and feel the conditions of the character wholeheartedly. When the actor plays his role logically, realistically, and convincingly, his performance will be able to communicate the main idea/message of the play distinctly. It can also bring about the audiences' sense of empathy which is the main purpose of the tragedy.

Cultural Capital in the Pramothai Puppetry of Khon Kaen Province Deconstructs Identity for Commercial

Samati Tepmatee — 2024-12-25

This research is part of the main research on “khon kaen cultural capital to commercial innovative craft” has the objectives 1) to study the cultural capital of KhonKaen province theoretically and in the field 2) to analyze the cultural capital of KhonKaen province that has the possibility of being deconstructs identity for commercial

The results of the research found that the cultural capital of Khon Kaen Province, a case study of the Pramothai Puppet in KhonKaen Province, was appropriate and able to deconstructs identity for commercial purposes. The identities can be classified into 2 groups: 1) 13 main color values, which are the colors dyed on the leather and tested for color value with a benchtop color meter. 2) 9 original stencil patterns, divided into The 3 categories include lines, geometric patterns, and natural patterns. The researcher created a pattern from the identity of the performing arts Pramothai Puppet in KhonKaen Province. With the HUBRC process and the Triaxial Blend theory, the results of the experiment found that a total of 48 new patterns could be created and collected as knowledge to create a commercial identity manual for the performing arts Pramothai Puppet in KhonKaen Province. The results of the evaluation of the research knowledge manual had a mean value of ( =4.39, S.D.=0.53) at a high level.

Value Creation of Cultural Capital Through the Imagery of Thung Luang Rangsit

Somporn Turee — 2024-12-25

Research on the value creation of cultural capital through the image of Thung Luang Rangsit for educational purposes Analyze historical values, beliefs, lifestyles, physical geography. Thung Luang Rangsit for the creation of art through the imagination of Thung Luang Rangsit by artists and the value that has the identity of Thung Luang Rangsit and bringing cultural values to upgrading the community economy with prototype products.

Cultural value creation process By participating in the creation of a network of historians. cultural entrepreneurs national artist Director of cultural transmission national artist Director of art and culture transmission and community in Pathum Thani Province, 4 districts (Nong Suea, Lam Luk Ka, Thanyaburi, Khlong Luang) summarized the data on 4 topics. to bring to the thought process A participatory process using art as a medium for imaginary cultural values. Krettang (art works) 22 works by artists and 5 prototype products.

The research results are a participatory process of the arts and culture network in Pathum Thani Province, artists, researchers, designers, communities, based on the concept of imagining original cultural values combined with the concept of contemporary new developments. Artworks that express cultural values are created. History, beliefs, way of life through the artistic process and prototype works were born from the imagination of works of art Toward the design of prototype products that create value and the cultural value and dissemination of works that have the identity of Thung Luang Rangsit. Brings awareness of local love and cultural values.