Metaveevinij V. Key success factors of Korean TV industry structure that leads to the popularity of Korean TV dramas in a global market. Thai J East Asian Stud [internet]. 2008 Feb. 25 [cited 2026 Sep. 11];12(2):99-139. available from: https://so02.tci-thaijo.org/index.php/easttu/article/view/51297