Sawagvudcharee, Ousanee, and Phaiboon Phowungprasit. 2026. “Brand Equity Creation for Developing Historical Tourism Destination Identity towards Emotional Intelligence: A Case Study of Historic Town of Sukhothai and Associated Historic Towns”. Journal of Cultural Approach 27 (52):57-71. https://so02.tci-thaijo.org/index.php/cultural_approach/article/view/273078.