SAWAGVUDCHAREE, O. Engaging Brand Equity for Developing Tourism Destination Identity towards Intangible Cultural Heritage (ICH): Case Studies of China, Myanmar, Thailand, and Australia. Journal of Cultural Approach, [S. l.], v. 26, n. 49, p. 3–19, 2025. Disponível em: https://so02.tci-thaijo.org/index.php/cultural_approach/article/view/269052. Acesso em: 21 sep. 2026.