Real Estate Project Management To Meet The Needs Of Thai People

Abstract

Abstract

     The objective of this academic article is to present content on the real estate business in the dimension of project management innovation within the context of the environment of modern technology change in the digital era, artificial intelligence or (Artificial Intelligence; AI) that requires managing real estate projects. In order to respond to the needs of Thai people quickly, promptly, and clearly, it can be said that time management (Time Management) is kept within the shortest possible timeframe. To make decisions with correct information of overall business operations and directly results in positive trends in business operations The real estate business is a business sector that has suffered heavy losses after encountering a stormy situation during the Covid-19 epidemic. At the end of the year The past 2019 has caused many organizations to want to adjust their project management operations processes to be in line with the culture of that region as well in order for the organization to succeed quickly.

        In this academic article, the author presents three objectives: 1) to study the needs of Thai people towards real estate projects, 2)to propose ideas for developing real estate project management that meets the needs of Thai people, and 3)to summarize guidelines. Develop real estate project management that meets the needs of Thai people. and it is very useful in running a successful real estate business. and reduce conflicts among those involved in sustainable business operations.