THE EFFECTIVENESS EVALUATION OF THE THONG FAH PRACHARAT PROJECT : A CASE STUDY OF SAMUT SAKHON PROVINCE AREA

Abstract

This Article aimed to study (1) The effectiveness of the "Thong Fah Pracharat" program in  the Samut Sakhon province area in terms of Context, Input, Process, and Product. (2) Different demographic factors that affect the evaluation of the Thong Fah Pracharat program's effectiveness among the citizens in the Samut Sakhon area. (3) Problems and obstacles in the implementation of the Thong Fah Pracharat program in the Samut Sakhon province area. (4) Future problem-solving approaches for the Thong Fah Pracharat program to enhance its effectiveness. The research methodology was a mixed approach, utilizing the CIPP evaluation model in the aspects of Context and Environment, Input, Process, and Product. The research area was Samut Sakhon province. The sample was 1) 400 citizens of Samut Sakhon province, 2) 387 business operators participating in the Thong Fah Pracharat program in Samut Sakhon, and 3) 5 government agencies involved in the program. The first and second groups were randomly selected, while the third group was specifically chosen. The instruments for data collecting were 1) document analysis, 2) interviews, and 3) questionnaires. Analysis of data by Descriptive statistics and Content Analysis. The research results were found as follows; 1. The majority of the population (61.5%) is represented by females with a total of 246 individuals. The largest age group is 56 years and older, amounting to 34.80% with 139 individuals. Around 50% (200 individuals) of the research subjects reside in the Mueang district where 33.20% of them (133 individuals) have a bachelor's degree, The majority is married (53.80%, 215 individuals) and nearly half of them works in trade/business (43.80%, 175 individuals). Approximately 26.30% or 105 individuals have an average monthly income from 5,000 to 10,000 Baht. 2. The overall assessment for Thong Fah Pracharat project’s effectiveness is high (𝑥̅=3.95). The project’s top three average values, considered by aspect in descending order, are context and environment assessment (𝑥̅=4.11), product outcome assessment (𝑥̅=4.02), and input factors assessment (𝑥̅=3.85) 3.Gender differences do not affect the assessment of context and environment, input factors, process, and product outcomes of the Thong Fah Pracharat project

This research contributes knowledge on individual factors affecting the effectiveness evaluation of the Thong Fah Pracharat program in Samut Sakhon in all aspects (Context and Environment, Input, Process, and Product), particularly education level and social status