Value Chain Management for Halal Ready-to-eat Boxed Food Business in Bangkok

Abstract

This research studied the value chain management for Halal ready-to-eat Boxed food business. in Bangkok the objectives were 1) to study the opinions and opinions on the value chain management of ready-to-eat halal food business in Bangkok 2) to study the factors in the value chain management of the ready-to-eat halal food business in Bangkok. 3) to study the guidelines for the development of value chain management in the ready-to-eat halal food business in Bangkok. Qualitative research was used, which the researcher conducted a semi-structured interview. There is a line of questions in advance as a guideline for collecting information. and conducting interviews in sequence but can modify and add some content issues from entrepreneurs or owners, managers and/or deputy managers of halal restaurants in Bangkok Total 10 people

The results of the study found that the main activities are raw material transportation. Businesses need a quality merchant base. rotation of raw materials raw material storage in terms of efficient production of inputs, processes and outputs for speed and on-time delivery Inventory Management Raw material quality, expiration date, raw material quantity are inspected. Explore the number of raw materials that can actually be used. Planned deliveries and deliveries are carried out efficiently with speed. using cost effective Marketing and merchandising Build a good relationship between old customers. and create awareness for new customers After-sales service, listening to customers, allowing customers to express their dissatisfaction. Cause-and-effect response Supporting activities include purchasing Sufficient raw materials and other materials in production on the use of technology in the development of the organization Use of appropriate technology according to different situations innovation Human Resources Management Human resource planning, selection, and skilled and efficient human resource creation. Skill development Infrastructure of the organization Entrepreneurs must have a clear vision and policies. can be practical.