Factors Influencing the Decision to Stay in Halal Hotels in The Major Travel Provinces

Abstract

This article aimed to 1) study the factors influencing the decision to choose to stay in a halal hotel in the major travel provinces and 2) compare the factors influencing the decision to stay in halal hotels in the major travel provinces as classified by the major travel provinces. The sample consisted of 399 Muslim tourists in Bangkok, Chiang Mai, and Nakhon Ratchasima province. The data was divided into 133 samples per province. The statistical analysis is stepwise regression analysis.

The research found that: Product facto, Price factor, People factor, Process factor, and Physical factor affecting the decision to stay in halal hotels in major travel provinces with statistical significance at .05. Classified by the major travel provinces, (1) Bangkok: Product factor, physical factor, people factor, and promotion factor have a statistically significant impact on the decision to stay in halal hotels in major travel provinces. (2) Chiang Mai: Product factor, physical factor, process factor, and place factor affect the decision to stay in halal hotels in major travel provinces. (3) Nakhon Ratchasima: Product factor, physical factor, price factor, and people factor affect the decision to stay in halal hotels in major travel provinces.

The  new  body  of knowledge  from  this  research  was  that product factors and physical factors influencing the decision to stay in halal hotels in all fields of research. That means the factors that affect the major travel provinces. In addition, when classified by province, the major travel destination also affected, namely Bangkok Province, Chiang Mai Province, and Nakhon Ratchasima Province.