Factors Affecting Customers Use Pao Tang Application on M.33 Rao Rak Kan

Abstract

The purpose of this research was to determine factors affecting customers use “Pao Tang” application on M.33 Rao Rak Kan scheme.  Conceptual framework was based on Technology Acceptance Model. Stratified random sampling technique was applied to select 400 application users to answer self-reported questionnaire. Data were analyzed by Linear Regression Model. Research findings revealed that factors that significantly affected customer “Pao Tang” application on M.33 Rao Rak Kan scheme consisted of Perceived number of peers, Perceived number of cross platforms, Perceived complement, Perceived ease of use, Perceived usefulness, Perceived security, Attitude toward technology, Descriptive norm, Injunctive norm, Subjective norm, Behavior intention and usage behavior.