Effectiveness of Public Relation service Public Relation Bureau Prachuabkirikhan Province

Abstract

This research aims to (1) explore the level of effectiveness of providing PR services. Prachuap Khiri Khan Provincial Public Relations Office (2) to compare sample opinions on the effectiveness of public relations services. Prachuap Khiri Khan Provincial Public Relations Office classified by population characteristics (3) to study the relationship between factors affecting the success, effectiveness of public relations services. Prachuap Khiri Khan Provincial Public Relations Office with The Success of Public Relations Services Effectiveness Prachuap Khiri Khan Provincial Public Relations Office The research was a volume research, including 395 people domiciled in Mueang District, Prachuap Khiri Khan Province. From and staged sampling, collect data with questionnaires and analyze data with narrative statistics, including averages, percentages, and standard deviations. Pearson ar, the findings showed that (1) the effectiveness of providing PR services. Prachuap Khiri Khan Provincial Public Relations Office is at the highest level (2) opinions of samples with opinions on the effectiveness of public relations services. Prachuap Khiri Khan Provincial Public Relations Office classified by population characteristics is significantly different (3) The relationship between factors affecting the effectiveness of the service is positively correlated with the effectiveness of public relations services. Prachuap Khiri Khan Provincial Public Relations Office is statistically significant at .001