Journal of Academic for Public and Private Management

Political Science in Digital and Sustainability Era

2025-10-28T22:36:26+07:00

In today's digital and sustainable era, the field of political science must adapt to keep up with rapid changes. Digital technology has played an important role in driving politics and public policy. Meanwhile, sustainability issues have become urgent and require all sectors to work together to solve them. Political science must adjust its paradigms and analytical tools to suit this new context.

One of the key issues is the use of digital technology in the political process. Whether it is a campaign, communication and interaction with the public, policy setting, or the delivery of public services, this helps increase public participation and transparency in administration. But at the same time, there are challenges regarding equal access to technology, data security, and the spread of false information. Political science must give importance to studying these effects and find ways to balance benefits and risks.

Another equally important issue is the integration of the sustainability dimension into politics. Policy formulation must take into account environmental impacts and social justice, both in the short term and in the long term. Balanced allocation of resources to achieve sustainable development, including creating mechanisms for citizens to participate more in policy decision-making, is necessary in order to develop in accordance with the needs of the community and society.

In addition, political science must develop conceptual frameworks and theories that are compatible with new political phenomena, such as cross-border politics, social movements

Public policy on human security development

2024-04-26T09:43:52+07:00

The development of human security is at the heart and core of public policies in many countries worldwide. Human security is not only about protecting rights but also about creating conditions beneficial to everyone in society and fostering sustainable societal growth in the future. It aims to ensure that everyone has opportunities and conditions for stable and sustainable living. This includes creating opportunities for education and secure employment, accessing healthcare and medical services, preventing human rights violations, and fostering an environment conducive to life

Furthermore, the development of human security is also interconnected with international cooperation, by establishing stable and sustainable partnerships to address challenges related to human security in rapidly changing circumstances

Therefore, public policy on the development of human security is a process that requires diverse methods and tools to create a grassroots and sustainable society where everyone can participate and move towards a better future.

The Role of the Wongthewan Military Group in Thai Politics in Changing the Balance of Power in the Military

2024-12-18T14:53:49+07:00

This article presents the issue of the role of the Wongthewan military group in Thai politics in changing the balance of power in the military. From the relationship of the military in forming a tight group, it plays a role in Thai politics. Since the change of government in 1932 onwards, military groups are important organizations in changing governance. The People's Party, which consists of the military and civilians do not give other political groups a chance to participate on official political role, including the role of ruler, ruler support group and ruler power group, especially the Wongthewan military group which is an army soldier serving in official army in the first infantry division, which its military unit based in Bangkok. It plays a very important role in stability and often monopolizes the position of Commander in Chief of the Royal Thai Army which played an important role in many coup d’etat as an important component and playing a high role which always played a part in determining the possibility of Thai political society. It is considered that the role of the military has entered Thai society at a deep roots level. Many foundations have been laid for soldiers to widely integrate into various mechanisms of society to the point of being unable to separate the military from politics. Consequently, it has become a criticism of the military's high role in politics.

การเข้าถึงสิทธิและสวัสดิการของคนพิการตำบลปากแจ่ม อำเภอห้วยยอด จังหวัดตรัง

2024-11-20T10:20:19+07:00

This study is to explain access to rights and welfare of people with disabilities in the sub-district. Pak Chaem, Huai Yot District, Trang Province, according to the Act on Promotion and Development of Quality of Life for Persons with Disabilities. B.E. 2007 and the amended version (Edition 2) B.E. 2013. Since the number of disabled persons in Thailand has increased significantly, access to basic rights and welfare of disabled persons is very important to be allocated from government agencies and private sectors, covering the entire area from central administration, regional administration, and local administration, which is in line with the Promotion and Development of the Quality of Life of Disabled Persons Act B.E. 2550, so that disabled persons have the right to access and utilize public facilities, as well as welfare and other assistance from the government. Communication to create understanding about access to rights and welfare of disabled persons in Pak Jam Sub-district, Huai Yot District, Trang Province, so that disabled persons are aware of and comply with laws related to disabled persons from the government, the media, and people in Thai society, is still quite limited. Therefore, most disabled persons, especially those living in the provinces, have not received comprehensive development in quality of life because the services of government agencies are separate and do not provide opportunities for disabled persons. Disabled persons have not received benefits as specified by law in a comprehensive manner. In addition, disabled persons have their rights violated and people in general have negative attitudes towards disabled persons. Disabled persons need acceptance and respect for their way of life, to be able to live an independent life, work, support themselves, be proud of themselves, and be able to help society, which disabled persons can develop to their potential.

การบริหารงานวิชาการแบบเปลี่ยนผ่านของโรงเรียนประถมศึกษา ตามแนวคิดพลเมืองดิจิทัล

2024-06-28T19:50:02+07:00

บทความนี้มีวัตถุประสงค์ 1) เพื่อสังเคราะห์กรอบแนวคิดการบริหารงานวิชาการแบบเปลี่ยนผ่านดิจิทัลของโรงเรียนประถมศึกษาและความเป็นพลเมืองดิจิทัล และ 2) เพื่อวิเคราะห์สภาพปัจจุบันและสภาพที่พึงประสงค์ การวิจัยนี้เป็นการวิจัยเชิงปริมาณ กลุ่มตัวอย่าง จำนวน 362 คน ได้แก่ ผู้บริหารและครู โรงเรียนประถมศึกษาสังกัดสำนักงานเขตพื้นที่การศึกษาประถมศึกษานครปฐม ใช้วิธีคัดเลือกแบบสุ่มอย่างง่าย เครื่องมือที่ใช้ในการวิจัย คือ แบบสอบถาม วิเคราะห์ข้อมูลโดยใช้ ค่าเฉลี่ย ส่วนเบี่ยงเบนมาตรฐาน ผลการวิจัยพบว่า

1. การสังเคราะห์กรอบแนวคิด การบริหารงานวิชาการ ประกอบด้วย 1) การพัฒนาหลักสูตรสถานศึกษา 2) การพัฒนากระบวนการเรียนรู้ 3) การวัดผลประเมินผล และดำเนินการเทียบโอนผลการเรียน 4) การวิจัยเพื่อพัฒนาคุณภาพการศึกษา 5) การนิเทศการศึกษา 6) การพัฒนาระบบประกันคุณภาพภายในและมาตรฐานการศึกษา และ 7) การพัฒนาและใช้สื่อเทคโนโลยีเพื่อการศึกษา การเปลี่ยนผ่านทางดิจิทัล ประกอบด้วย 1) การส่งเสริมการเรียนรู้ในการใช้เทคโนโลยีดิจิทัล 2) การสร้างพื้นที่การทำงานที่สนับสนุนการใช้เทคโนโลยี และ 3) การใช้เทคโนโลยี และความเป็นพลเมืองดิจิทัล ประกอบด้วย 1) อัตลักษณ์ดิจิทัล 2) การใช้เทคโนโลยีอย่างเหมาะสม 3) การจัดการความปลอดภัยในโลกดิจิทัล 4) การรู้เท่าทันดิจิทัล และ 5) การสื่อสารดิจิทัล

Product Management Innovation for Ready-to-Eat Foods for the Elderly by Community Enterprises in Prachuap Khiri Khan Province

2024-09-11T09:23:28+07:00

This Article aimed to study The objective of this research is to: 1) Examine the context of ready-to-eat food product management for elderly consumers by community enterprises in Prachuap Khiri Khan Province. 2) Identify issues related to the production and marketing of these products. 3) Investigate the nutritional value and consumption convenience requirements of elderly consumers and 4) Propose management innovations for ready-to-eat food products targeting the elderly, developed by community enterprises in Prachuap Khiri Khan Province The findings reveal:

The management context of ready-to-eat food products for the elderly in community enterprises primarily utilizes local raw materials, benefiting both product quality and the local economy.
Identified challenges include a lack of clear marketing strategies, inconsistent raw material procurement, and inefficient product quality control.
Elderly consumers' preferences for ready-to-eat food products emphasize high nutritional value, particularly protein and calcium content, as well as user-friendly product design.
Management innovations focus on leveraging technology for product development, specifically employing vacuum packaging to extend shelf life and maintain food quality. Additionally, efforts are directed towards developing food formulations with essential nutrients for the elderly, thereby enhancing the nutritional value of the products.

The knowledge derived from this research can be applied to the development of ready-to-eat food products that cater to the needs of elderly consumers in various contexts, encompassing product management, marketing strategies, and production technology utilization.

The management context of ready-to-eat food products for the elderly in community enterprises primarily utilizes local raw materials, benefiting both product quality and the local economy.
Identified challenges include a lack of clear marketing strategies, inconsistent raw material procurement, and inefficient product quality control.
Elderly consumers' preferences for ready-to-eat food products emphasize high nutritional value, particularly protein and calcium content, as well as user-friendly product design.
Management innovations focus on leveraging technology for product development, specifically employing vacuum packaging to extend shelf life and maintain food quality. Additionally, efforts are directed towards developing food formulations with essential nutrients for the elderly, thereby enhancing the nutritional value of the products.

The management context of ready-to-eat food products for the elderly in community enterprises primarily utilizes local raw materials, benefiting both product quality and the local economy.
Identified challenges include a lack of clear marketing strategies, inconsistent raw material procurement, and inefficient product quality control.
Elderly consumers' preferences for ready-to-eat food products emphasize high nutritional value, particularly protein and calcium content, as well as user-friendly product design.
Management innovations focus on leveraging technology for product development, specifically employing vacuum packaging to extend shelf life and maintain food quality. Additionally, efforts are directed towards developing food formulations with essential nutrients for the elderly, thereby enhancing the nutritional value of the products.

The management context of ready-to-eat food products for the elderly in community enterprises primarily utilizes local raw materials, benefiting both product quality and the local economy.
Identified challenges include a lack of clear marketing strategies, inconsistent raw material procurement, and inefficient product quality control.
Elderly consumers' preferences for ready-to-eat food products emphasize high nutritional value, particularly protein and calcium content, as well as user-friendly product design.
Management innovations focus on leveraging technology for product development, specifically employing vacuum packaging to extend shelf life and maintain food quality. Additionally, efforts are directed towards developing food formulations with essential nutrients for the elderly, thereby enhancing the nutritional value of the products.

The management context of ready-to-eat food products for the elderly in community enterprises primarily utilizes local raw materials, benefiting both product quality and the local economy.
Identified challenges include a lack of clear marketing strategies, inconsistent raw material procurement, and inefficient product quality control.
Elderly consumers' preferences for ready-to-eat food products emphasize high nutritional value, particularly protein and calcium content, as well as user-friendly product design.
Management innovations focus on leveraging technology for product development, specifically employing vacuum packaging to extend shelf life and maintain food quality. Additionally, efforts are directed towards developing food formulations with essential nutrients for the elderly, thereby enhancing the nutritional value of the products.

The management context of ready-to-eat food products for the elderly in community enterprises primarily utilizes local raw materials, benefiting both product quality and the local economy.
Identified challenges include a lack of clear marketing strategies, inconsistent raw material procurement, and inefficient product quality control.
Elderly consumers' preferences for ready-to-eat food products emphasize high nutritional value, particularly protein and calcium content, as well as user-friendly product design.
Management innovations focus on leveraging technology for product development, specifically employing vacuum packaging to extend shelf life and maintain food quality. Additionally, efforts are directed towards developing food formulations with essential nutrients for the elderly, thereby enhancing the nutritional value of the products.

Learning Management Innovation Based on the Sufficiency Economy Philosophy in Primary Schools of the Southern Andaman Provinces

2024-09-12T10:17:13+07:00

This Article aimed to study 1) study the current state of learning management based on the Sufficiency Economy Philosophy in primary schools of the southern Andaman provinces; 2) develop an innovative approach to learning management based on the Sufficiency Economy Philosophy in primary schools; and 3) evaluate and present the learning management innovation based on the Sufficiency Economy Philosophy in primary schools. The research employs a mixed-methods approach, using concepts and theories related to management, learning management, and management based on the Sufficiency Economy Philosophy as the research framework. The research area covers primary schools of the southern Andaman provinces, including Krabi, Phang-Nga, Phuket, Ranong, Trang, and Satun. The sample group consists of 328 individuals, including school principals or acting principals and academic department heads, selected through a multi-stage random sampling process. The research instruments include: 1) questionnaires, 2) interviews with experts, and 3) innovation assessment forms. Data were analyzed using frequency, percentage, mean, standard deviation, and descriptive analysis. The research findings are as follows;

According to the first objective, the current state of learning management based on the Sufficiency Economy Philosophy in primary schools is found to be at a high level overall.
According to the second objective, the learning management innovation based on the Sufficiency Economy Philosophy comprises three aspects: 1) management, 2) management based on the Sufficiency Economy Philosophy, and 3) learning management.
According to the third objective, the evaluation results indicate that the innovation is feasible and suitable for application in the administration of primary schools.

The Components of a security management strategy Air pollution of educational institutions

2025-01-02T10:14:57+07:00

This Article aimed to study 1. To study the components of an educational institution's air pollution safety management strategy 2. To develop an educational institution's air pollution safety management strategy. the sample was 400 people. They was selected by Single-stage cluster sampling. The instrument for collecting data was 1) Interview form is a structured interview form. 2) Questionnaire on level of compliance with air pollution safety management strategies of educational institutions. Analysis data by Descriptive statistics and Content Analysis. The research results were found as follows;

1) Components of the educational institution's air pollution safety management strategy include a total of 8 elements.

2) Obtain the 3Ps Model strategy, which is a strategy for managing air pollution safety in educational institutions.

The knowledge from this research resulted in a strategy for managing air pollution safety in educational institutions (3Ps Model).

Innovative management of the automotive parts manufacturing industry in Pathum Thani Province

2024-06-13T11:00:41+07:00

This article has the objectives 1) to describe the management context of the automotive parts manufacturing industry in Pathum Thani Province, 2) to identify management problems of the automotive parts manufacturing industry in Pathum Thani Province, and 3) to propose innovations in the management of the automotive parts manufacturing industry. Produces automotive parts in Pathum Thani province. The research format is qualitative research. It is a research framework. The research area is Pathum Thani Province. Key informants) were 15 entrepreneurs, business partners, and customers using the population characteristics selection method. is a person involved in Automotive parts manufacturing industry The tool used in the research was an interview form. The data was analyzed using the essence model. The results of the study found that

1. Management context of the automotive parts manufacturing industry Producing products with modern production technology production processes Has advanced quality control There are senior executives. Executive Committee and supervisor Is responsible for deciding the production process with expertise and knowledge. Modern production skills along with the production supervisor Engineer specialized in automotive parts Involved in the design of automotive parts Conduct a survey of customer needs To create satisfaction for customers in production quality standards. as well as delivering on time.

2. Problems in managing the automotive parts manufacturing industry Lack of analysis of various processes in the organization, problems in understanding factors that influence work and lack of planning, improvement, and development to be more efficient in order to help the business achieve its goal of producing products according to customer needs.

3. Guidelines for managing the problem of wastage in automotive parts production by appropriate production design Using high precision production technology. There is a design of equipment that can prevent malfunctions. And there must be development of skills, knowledge, and abilities of employees to be able to perform their jobs correctly.

The Integrated Management of Security Checkpoints in the Digital Era in Accordance with National Security Policy

2024-10-09T11:21:34+07:00

Integrated Management of Security Checkpoints in the Digital Era in Accordance with National Security Policy

Innovation in Higher Education Management in the Future

2024-10-10T13:07:32+07:00

This article aims to create innovations in higher education management in the future. This research uses Delphi and ethnographic futures research techniques, which are futures research techniques that combine ethnographic futures research and Delphi techniques. Experts who will be interviewed and answered questionnaires to find consensus on innovations in higher education management in the future were selected purposively, consisting of 4 experts in education management, 4 experts in education management innovation, and 9 university administrators, totaling 17 people. The research instruments consisted of interview forms and questionnaires. The statistics used for data analysis were median and interquartile range. The results of the research found that there were 5 innovations in higher education management in the future: 1) innovations in teaching and learning, 2) innovations in research and innovation creation, 3) innovations in human resource development in technology, 4) innovations in academic services and networking, and 5) innovations in arts and culture preservation. The knowledge gained from innovations can be used to manage education in the next era, which will be the application of new concepts or methods of education management in education management to help improve the management system of educational institutions and the education system that is consistent with the national strategic plan. and the Higher Education Plan that determines the direction of the development of Thai higher education in the long term to raise the quality of Thai higher education to be comparable with international standards and respond to the needs of the country.

Innovations in online social communication management to promote the marketing of hotel businesses in the provinces along the Gulf of Thailand's southern coast

2024-05-27T20:49:45+07:00

This research aims to achieve three objectives: (1) to describe the context of online communication for marketing promotion of hotel businesses in the southern provinces along the Gulf of Thailand, (2) to analyze the management of online communication in the hotel business market in the southern provinces along the Gulf of Thailand, and (3) to propose innovations in managing online communication to promote the marketing of hotel businesses in the southern provinces along the Gulf of Thailand. This research is qualitative in nature. The key informants,

totaling 20 individuals, include entrepreneurs, service users, relevant governmental agencies, and academics. Data were collected through in-depth interviews and analyzed using content analysis.

The research findings revealed: (1) The context of online communication comprises communication channels, challenges, and government policies. (2) Analysis of online communication management identified six issues for improvement, namely: (a) use of interesting and valuable content, (b) utilization of diverse online media, (c) prompt and reliable responsiveness, (d) utilization of communication management systems, (e) customer service through online channels, and (f) analysis and improvement. (3) Regarding innovations in online communication management, it was found that hotels should prioritize online communication to promote business marketing, considering five key components: (a) database, (b) communication channels, (c) services, (d) awareness-building techniques, and (e) monitoring and analysis.

ไทย

2024-10-09T11:11:29+07:00

Abstract

This research were to study with the following objectives: 1) to study the level of academic leadership of school administrators under the Phayao Secondary Educational Service Area Office, 2) to assess the level of internal supervision in schools under the Phayao Secondary Educational Service Area Office, and 3) to analyze the relationship between the academic leadership of school administrators and internal supervision in schools under the Phayao Secondary Educational Service Area Office. The sample consisted of 268 individuals, selected from a population of 812 individuals using stratified random sampling. The research instrument was a questionnaire with an overall reliability score of 0.967. The data were analyzed using statistical methods such as percentage, mean, standard deviation, and Pearson’s correlation coefficient.

The research findings revealed that: 1) the overall level of academic leadership of school administrators under the Phayao Secondary Educational Service Area Office was high, with the highest average score in observing and improving teaching, followed by mission setting for schools, while the lowest average score was in the curriculum and teaching management; 2) the overall level of internal supervision in schools under the Phayao Secondary Educational Service Area Office was high, with the highest average score in supervision planning, followed by creating supervision media and tools, while the lowest average score was in assessing current conditions, problems, and needs; and 3) there was a high level of correlation between the academic leadership of school administrators and internal supervision in schools under the Phayao Secondary Educational Service Area Office, with a correlation coefficient of 0.911, significant at the .01 level. The findings from this study provide valuable insights for school administrators, teachers, and educational personnel, serving as a guide for defining school missions and planning academic administration and internal supervision to enhance school quality to the highest level.

Factors of Customer Relationship Management and Service Quality on Customer Loyalty of a Tire Service Center in Nonthaburi Province

2024-10-16T09:58:40+07:00

This study aimed to explore: 1) the factors of customer relationship management on customer loyalty; and 2) the factors of service quality on customer loyalty of a tire service center in Nonthaburi province. Samples in this study included 194 customers of a tire service center in Nonthaburi province, from the Krejcie & Morgan formula’s 1970 formula concept. The research tool in this study was a questionnaire and statistics used in this study included percentage, means, standard deviation (SD), t-test, F-test, and multiple regression analyses.

Findings in the study revealed that 1) Customer relationship management of concerning communication with customers affected on customer loyalty of a tire service center in Nonthaburi province at a statistical significance at 0.05 level. The correlation coefficient scales were 0.415 to 0.674; whereas the multiple regression scales (R) were 0.602 and the coefficient determination scales (R²) predicted entirely at 36.20% And, 2) service quality of responsiveness with customers and assurance with customers affected on customer loyalty of a tire service center in Nonthaburi province at a statistical significance at 0.05 level. The correlation coefficient scales were 0.384 to 0.659; whereas the multiple regression scales (R) were 0.561 and the coefficient determination scales (R²) predicted entirely at 31.40%.

STRATEGIES FOR DEVELOPING SCHOOL ADMINISTRATORS ACCORDING TO THE CONCEPT OF DIGITAL CITIZENSHIP

2024-10-30T14:03:44+07:00

บทความนี้มีวัตถุประสงค์เพื่อศึกษา (1) วิเคราะห์คุณลักษณะความเป็นพลเมืองดิจิทัลในปัจจุบันและที่พึงประสงค์ของผู้บริหารโรงเรียน โดยใช้กรอบทฤษฎีการพัฒนาผู้บริหารตามที่กำหนดโดยคณะกรรมการข้าราชการครูและบุคลากรทางการศึกษา ร่วมกับแนวคิดความเป็นพลเมืองดิจิทัล การวิจัยนี้ดำเนินการในโรงเรียนมัธยมศึกษาภายใต้สำนักงานคณะกรรมการการศึกษาขั้นพื้นฐาน โดยรวบรวมข้อมูลและวิเคราะห์โดยใช้สถิติเชิงพรรณนา ได้แก่ ความถี่ ร้อยละ ค่าเฉลี่ย และค่าเบี่ยงเบนมาตรฐาน เพื่ออธิบายลักษณะทั่วไปของกลุ่มตัวอย่าง นอกจากนี้ ยังดำเนินการวิเคราะห์ความต้องการโดยใช้ดัชนีความต้องการตามลำดับความสำคัญที่ปรับเปลี่ยน (PNImodified) เพื่อประเมินเงื่อนไขที่มีอยู่และที่คาดหวัง ผลลัพธ์บ่งชี้ถึงความต้องการระดับสูงในการพัฒนาผู้บริหารในด้านต่างๆ เช่น การมุ่งเน้นผลสัมฤทธิ์ ความเป็นเลิศในการให้บริการ การพัฒนาตนเอง และการทำงานเป็นทีม ซึ่งเน้นย้ำถึงความจำเป็นในการเพิ่มพูนทักษะในด้านเหล่านี้ โดยเฉพาะทักษะดิจิทัลที่เกี่ยวข้องกับการให้บริการและการทำงานเป็นทีม เพื่อปรับปรุงประสิทธิภาพการจัดการองค์กรในยุคดิจิทัล 1) ในด้านของการมุ่งเน้นผลสัมฤทธิ์ ผู้บริหารโรงเรียนต้องได้รับการสนับสนุนจากนโยบายของรัฐที่เกี่ยวข้องกับการศึกษาและเทคโนโลยีดิจิทัลเพื่อปรับปรุงประสิทธิภาพในการบรรลุเป้าหมายการบริหาร ซึ่งสอดคล้องกับกรอบความเป็นพลเมืองดิจิทัลที่เน้นเรื่องการเคารพตนเองและผู้อื่น (ความรู้ด้านสื่อและข้อมูล) 2) ในด้านความเป็นเลิศด้านบริการ การใช้เทคโนโลยีดิจิทัลเพื่อพัฒนาระบบบริการสามารถเพิ่มความพึงพอใจของผู้ใช้และทำให้ผู้ดูแลระบบสามารถตอบสนองความต้องการของผู้ใช้ได้อย่างมีประสิทธิภาพมากขึ้น ซึ่งสอดคล้องกับแนวคิดความเป็นพลเมืองดิจิทัลเกี่ยวกับการศึกษาตนเองและเพื่อน (ระบบความปลอดภัยทางไซเบอร์ ความปลอดภัยทางดิจิทัล สุขภาพและความเป็นอยู่ที่ดีทางดิจิทัล และการจัดการเวลาหน้าจอ) 3) ในด้านการพัฒนาตนเอง การเข้าร่วมการประชุมวิชาการหรือการฝึกอบรม/สัมมนาที่เกี่ยวข้องกับเทคโนโลยีดิจิทัลช่วยให้ผู้ดูแลระบบได้รับความรู้และทักษะที่ทันสมัย ซึ่งสอดคล้องกับแนวคิดความเป็นพลเมืองดิจิทัลเกี่ยวกับการปกป้องตนเองและเพื่อน (การสื่อสารและการทำงานร่วมกัน สิทธิและความรับผิดชอบทางดิจิทัล กฎหมายดิจิทัล) 4) สำหรับการทำงานเป็นทีม เครื่องมือดิจิทัลสามารถเพิ่มประสิทธิภาพการทำงานร่วมกันเป็นทีม โดยเฉพาะอย่างยิ่งในการแลกเปลี่ยนความคิดเห็นและการสื่อสารผ่านสื่อดิจิทัล ซึ่งเกี่ยวข้องกับแนวคิดความเป็นพลเมืองดิจิทัลเกี่ยวกับสติปัญญาทางอารมณ์ทางดิจิทัล (การเข้าใจผู้อื่นในโลกดิจิทัล มารยาททางดิจิทัล) ผลการค้นพบนี้ช่วยในการระบุคุณลักษณะปัจจุบันและคุณลักษณะที่ผู้บริหารโรงเรียนต้องการของความเป็นพลเมืองดิจิทัล ซึ่งเป็นพื้นฐานสำหรับการพัฒนาต่อไป

Strategic Leadership of School Administrator Affecting the Quality of Education Provision in Private Primary Schools in Nan Province

2024-11-04T09:29:03+07:00

Abstract
The objectives of this research were to study 1) the level of strategic leadership of
educational institution administrators 2) the level of quality of educational provision 3) the relationship
between the strategic leadership of educational institution administrators and the quality of educational
provision and 4) the conditions. Strategic leadership of educational institution administrators that affects
the quality of educational provision in private primary schools in Nan Province.
The sample group used in the research included 157 teachers in private primary schools
in Nan Province, academic year 2024. The sample size was determined using Krejcie and Morgan, then
stratified random sampling according to the size of the educational institution. Then take a simple random
sample. The research instrument was a questionnaire regarding the strategic leadership of school
administrators. It has a reliability value of .98 and the quality of education is It has a reliability value of .97.
Statistics used in data analysis include frequency, percentage, mean, standard deviation and simple
regression analysis.
The results of the research found that 1) Strategic leadership of educational
administrators of private primary schools in Nan Province. Overall and each aspect is at a high level. The
average values are ordered from highest to lowest as follows: Setting vision and direction. Creating a
strategic organizational culture Strategic human resource management In terms of putting strategies into
practice Strategy control and evaluation and strategic planning 2) Quality of education in private primary
schools in Nan Province Overall and each aspect is at a high level. The average values are arranged from
highest to lowest, including the development of the quality of learning management. In terms of
developing the quality of educational institution management and student outcomes. 3) The strategic
leadership of school administrators has a high positive relationship (r = .900) with the quality of educational
provision in private primary schools in Nan Province. Statistically significant at the .01 level and 4) The
strategic leadership of school administrators affects the quality of educational provision in private primary
schools in Nan Province. It has statistical significance at the .01 level and predicts the quality of educational
provision in private primary schools in Nan Province at 80.80%.

Factors Affecting Happiness at Work of Teachers in Private Schools, Nan Province

2024-11-13T15:18:41+07:00

The objectives of this research were to study 1) Factors related to happiness at work of teachers in private schools 2) The level of happiness at work of teachers 3) The correlation between the factors related to happiness at work and happiness at work of teachers; and 4) The factors affecting happiness at work of teachers in private schools, Nan province

The research sample consisted of 157 teachers of private schools, Nan province, all of whom were obtained by the Krejcie and Morgan using simple random sampling method. The employed research instrument was a questionnaire dealing with factors related to happiness at work of teachers in private schools, consisting of 6 factors: leadership of school administrators, personal characteristics and relationships within the family, job characteristics, workplace relations, workplace environment, and welfare and compensation. With reliability coefficients of .94, .94, .95, .98, .99, and .96, happiness at work of teachers with reliability coefficients of .98. Statistics used in data analysis was frequency, percentage, mean, standard deviation. and enter multiple regression analysis.

The research findings were as follows: 1) the overall and each aspect of factors related to happiness at work of teachers in private schools were at a high level that ranked in descending order. workplace relations, personal characteristics and relationships within the family, job characteristics, workplace environment, leadership of school administrators, and welfare and compensation. 2) the overall and each aspect of happiness at work of teachers were at a high level that ranked in descending order positive emotion, job success, job satisfaction, and life satisfaction.; 3) The correlation between Factors related to happiness at work of teachers in private schools and happiness at work of teachers was positive at high level and 4) The factors affecting happiness at work of teachers in private schools consist of 2 factors, personal characteristics and relationships within the family and workplace environment, respectively. These factors were significant predictors of happiness at work of teachers in private schools and they could explain 83.7% of the variance (p = .01) The results of the stepwise multiple regression analysis could construct the equations of the raw and standardized scores.

The predictive equation in raw scores:

Y1' = .516 + .503(X2) + .388(X5)

And the predictive equation in standardized scores:

Z1 = .498 (X2) + .453(X5)

Digital Technology Utilization in Educational Institution Administration under Secondary Educational Service Area Office Bangkok

2025-01-23T08:40:45+07:00

Abstract
This Article aimed to study (1) The actual state (2) The expected state and (3) The needs digital
technology utilization in educational institution administration under secondary educational service area
office Bangkok. The sample consisted of 370 teachers under secondary educational service area office
Bangkok, Samples were defined using Krejcie and Morgan. The research tool was a questionnaire. ,
with a reliability of 0 . 9 5, was used as the research tool. Data were analyzed using frequency,
percentage, mean, standard deviation and demand index. The research results were found as follows;
1. The actual state to use digital technology for school administration under secondary
educational service area office Bangkok was at a moderate level.
2. The expected state to use digital technology for school administration under secondary
educational service area office Bangkok was at a high level.
3. The needs to use digital technology for school administration under secondary educational
service area office Bangkok, the first priority was personnel management, the second was academic
administration, the third was budget management, and the fourth general administration.
The knowledge from this research will be useful for school administrators to use research results
as guidelines for using digital technology in educational institution management under secondary
educational service area office Bangkok.

Knowledge and understanding of adolescent mothers about the use of interim contraceptive pills to reduce unwanted pregnancy and recurrence of adolescent mothers in Songkhla hospital

2024-12-20T09:33:17+07:00

This research is an exploratory study to study adolescent mothers' understanding of transient oral contraceptive implantation for reducing unwanted pregnancies and recurrent pregnancies in adolescent mothers. In Songkhla Hospital, Songkhla Province The target group is teenage mothers aged 10-19 years old at the time of childbirth and visiting Songkhla Hospital. 18 people, tools used in knowledge survey research. Adolescent mothers' understanding of transient contraceptive implantation and knowledge assessment tests. Validate content from 3 qualified experts, analyze the accuracy by ready-made computer programs, and analyze the data using averaging statistics, frequency distributions, and percentages.

The results showed that the knowledge and understanding of adolescents mothers on the use of temporary contraceptive implants to reduce the problem of unwanted pregnancy and repeat pregnancy in adolescent mothers. In Songkhla Hospital, Songkhla province, 82.22% knew using temporary contraceptive implants correctly. teenage mothers understand that implanting birth control pills can prevent the transmission of sexually transmitted diseases 61.11%, followed by an understanding that temporary implantation of contraceptives will cause slimming, weight gain, dull face, and acne, 55.56%, and understanding of the temporary use of contraceptive implants 67.78%, so most teenagers mothers have knowledge understanding of the use of contraceptive implants but the perception of violence from recurrent pregnancy among teenage mothers are far-fetched. In addition, people within the aforementioned family took part. decision-making support to use of contraceptive implants to reduce the problem of unwanted pregnancy and repeated pregnancy in teenage mothers.

Innovative Leadership Development Strategies of Private Vocational College Administrators

2024-10-30T14:59:11+07:00

The objectives of this study were threefold: (1) to assess the needs for developing innovative leadership among administrators of private vocational colleges, (2) to develop strategies for enhancing innovative leadership of these private vocational administrators, and (3) to evaluate the accuracy, feasibility, appropriateness, and usefulness of the strategies for developing innovative leadership among private vocational college administrators. This mixed-method research included a quantitative phase with a sample group of 165 participants comprising college directors, academic instructors, and teaching staff. Data were collected using a questionnaire. Statistical analyses involved frequency, percentage, mean, standard deviation, and priority needs index analysis. In the qualitative phase, data were gathered from five key informants and analyzed using inductive content analysis. The research findings were as follows: (1) regarding the needs assessment for developing innovative leadership among private vocational college administrators, all aspects were generally at a high level, (2) regarding the strategy formulation for innovative leadership development among private vocational administrators, four main strategies, four secondary strategies, and four operational strategies were identified, and (3) regarding the accuracy, feasibility, appropriateness, and usefulness of the strategies for innovative leadership development, the evaluation results were positive and endorsed.

Perceived Security, Trust, and Customer Satisfaction on Purchase Decisions of Eco-friendly Products for Kids of Customers in Bangkok Areas

2024-11-15T09:43:23+07:00

This study aimed to explore the factors of perceived security, trust, and customer satisfaction on purchase decisions of eco-friendly products for kids of customers in Bangkok areas. The samples in this study were 385 samples of customers in Bangkok areas purchasing eco-friendly products for kids. The research tool in this study was a questionnaire. Statistics used in this study comprised multiple regression analyses.

Findings in the study revealed that perceived security, trust, and customer satisfaction factors had affected purchase decisions of eco-friendly products for kids of customers in Bangkok areas at a statistical significance of 0.05 level. The correlation coefficient scales were 0.344-0.402; whereas the multiple linear regression analysis (R) was 0.543 and the predictive scales of the multiple linear regression analysis (R²) were 29.50%.

Factors Influencing Brand Building that Affect the Brand Image of Customers Using Cosmetic Branding Services in Bangkok and Surrounding Areas

2024-11-12T12:50:11+07:00

This research aims to (1) Study the level of brand-building factors among cosmetic entrepreneurs in Bangkok and surrounding areas (2) Study the level of brand image among these entrepreneurs (3) Explore the relationship between brand-building factors and brand image (4) Analyze the predictive equation of brand-building factors affecting brand image and (5) Develop strategies for improving brand building to enhance the brand image and customer acceptance of cosmetic entrepreneurs in the area. Using mixed-method research, quantitative research collected data from 335 cosmetic business entrepreneurs, while qualitative research involved in-depth interviews with a target group of 15 individuals.
The findings are as follows (1) The overall level of brand-building factors was high (2) The overall level of brand image was high (3) The correlation between overall brand-building factors and overall brand image was very high, with a statistically significant correlation coefficient of 0.830 at the 0.01 level (4) The predictive equation analysis of brand-building factors affecting brand image revealed that seven factors could explain 86.8% of the variation. Four main factors that entered the equation in order of correlation were Brand relationship management, Brand positioning, Brand identity creation and Target group definition (5) In-depth interviews identified nine brand-building factors that impact brand image consisting of Brand analysis, Target group definition, Brand positioning, Brand identity creation, Brand communication, Brand relationship management, Brand performance evaluation, Marketing promotion, and Business partnerships (6) Brand image was categorized into five aspects consisting of Attributes, Benefits, Values, Personality and Expertise.
The findings from this research can be used as preliminary data to expand further studies and applied to similar businesses in other areas, as appropriate to the context of each location. This information can also be proposed to relevant policymakers for planning the branding development strategies that effectively serve cosmetics businesses and related stakeholders.

The Marketing Adaptation Strategies Aligned with Consumer Behavior of Convenience Store in Suphanburi Province

2024-11-12T12:56:44+07:00

This Article aimed to 1) study the marketing adaptation strategy factors aligned with consumer behavior of convenience stores in Suphanburi province, and 2) study the model of marketing adaptation strategy factors aligned with consumer behavior of convenience stores in Suphanburi province. The first phase of the research is quantitative research. The sample group used in the research were consumers who frequently used the services of convenience stores (7-Eleven) in Suphanburi province, a total of 400 people. A questionnaire was used as an instrument for data collection. The statistic used for data analysis was multiple regression analysis by Enter and Stepwise methods. As for the second phase of the research was qualitative research. The key informants were selected by purposive sampling, with several 4 groups, a total of 12 people. An in-depth interview form and focus group topics were used as instrument for information collection. The research results found that 1) the analysis of the marketing adaptation strategy factors that were aligned with consumer behavior, with all 6 factors, can explain 79.00 percent, which was statistically significant at the .01 level. There were 6 factors that were ranked in order of entry into the equation according to the relationship as follows: Marketing Adaptation, Product Positioning, Target Customer Segmentation, Sales Strategy Development, Organizational Structural Design, and Education factor. 2) the marketing adaptation strategies that were aligned with consumer behavior, which were obtained from in-depth interviews and focus group discussion, had an additional 4 factors, including age diversity, service equality, proactive service, and alternative product and service creation, which were aligned consumer behavior with 7 aspects, including the need for controlling and making decision, the need for enjoying at all opportunities, the ethics of brand and organization focus, the expectation of products and services value, the change in consumption lifestyle, the need for technology and innovation support, and the attitudes towards entrepreneurs.
The findings from this research will contribute to a new body of knowledge related to public administration in several fields, encompassing both public and private sector management. These fields include private sector management, new public management, marketing, and business policy.

Ethical Leadership of School Administrators under Bangkok Office of Learning Encouragement

2024-12-11T09:34:55+07:00

This independent research has the following objectives: 1) To study the level of ethical leadership of school administrators in the Bangkok Metropolitan Learning Promotion Office, 2) To examine whether the ethical leadership of school administrators differs based on teachers' gender, age, education level, and work experience. The study involved 284 participants, determined using the Krejcie and Morgan sample size determination table. Samples were selected using simple random sampling proportional to the size of educational institutions. The research tool was a 5-level rating scale questionnaire with a reliability value of .995. Statistical analysis methods included mean, standard deviation, t-test, and F-test.

Research findings revealed that 1) The ethical leadership of school administrators in the Bangkok Metropolitan Learning Promotion Office was at a high level overall and in each aspect. The aspects were ranked from highest to lowest average as follows: Respect, Honesty, Responsibility, Trust, and Fairness. 2) The ethical leadership of school administrators, when classified by teachers' gender, age, education level, and work experience, showed no significant differences.

Nationalism in Modern Latin America

2025-09-02T10:34:51+07:00

This Article aimed to study (1) describe the concept of nationalism in the present, (2) present the concept of Latin American nationalism and the Inter-American system, and (3) analyze the alienation of Latin American nationalism in the context of global change or globalization. The research design employed a qualitative research approach using analytical frameworks and concepts in political science and public administration. The research site was the Latin American region. The research tools include documents, books, publications, and online media such as the internet, YouTube, and documentaries about the research topic. Electronic tools such as computers and smartphones are used to collect data. Data analysis was conducted using content analysis followed by descriptive narrative. The research findings revealed that

1. Regarding the first objective, the concept of nationhood originated in the issues arising from war. In Latin America, most of which were Spanish colonies except for Brazil, which was Portuguese, the issue of nationhood was first sparked during the wars of independence in the early 19th century. The wars gave rise to the creation of new national identities. The armies leading the liberation were made up of diverse people of different backgrounds, races, nationalities, classes, and from different areas. The process of building armies and fighting for independence brought about the emergence of a new, unified national identity.

2. Regarding the second objective, Latin American nationalism has developed as a form of resistance to the United States. While the United States, as a superpower, has many facets, one consistent theme in its foreign policy toward Latin America has been its efforts to open its markets for goods and investments to foreign investors, particularly from the United States. This US foreign policy toward Latin America dates back to the late 19th century, including the Pan-American policy that sought to establish the United States as the dominant power in the Americas. As a result, Latin American nationalism has clashed with the globalization process led by the United States.

3. Regarding the third objective, Latin American nationalism differs from nationalism in other regions, such as Europe, in the following ways: 1) Latin American nationalism was created or imposed by European-born leaders residing in Latin America, not by indigenous peoples such as the Indians. Nationalism is top-down, imposed from below. European leaders in Latin America forced indigenous Indians or Africans to speak Spanish or (in the case of Brazil) Portuguese. They also established European values as the core values in the region, including individualism, free land ownership, free trade, and political freedom. This elite coercion has occasionally led to resistance from those below, 2) although border wars have occurred in Latin America, Latin American nationalism was not born or directly influenced by the territorial wars that occurred in Europe, and 3) Latin American nationalism differs from other countries in that it incorporates indigenous nationalist ideas.

The findings from this research contribute to the study of nationalism in Latin America in various dimensions, which originally most of those studies focused on understanding the nationalism of the lower strata of society, the groups of people who have less power or influence than the middle class or the elite, is different from this research that tries to study the nationalism of all sectors of society in modern Latin America.