Sawatchun, Nittaya, and ศรีวรรธนะ ธงชัย. “The Influence of Artificial Intelligence on Consumer Trust and Online Purchase Intention”. Journal of Academic for Public and Private Management 8, no. 2 (August 31, 2026): 704–720. accessed September 3, 2026. https://so02.tci-thaijo.org/index.php/appm/article/view/285299.