Organizing New Public Services that Emphasize the Use of Digital Technology and Sustainability: Challenges and Opportunities

บทคัดย่อ

In the present era, the development of digital technology has progressed rapidly and has played an important role in changing the way people live and work. Digital technology is not only changing business sectors and industries, but it also has the potential to raise the quality of public services in many areas, such as health services, education, and transportation management and resource management. However, the use of digital technology in providing public services still faces many challenges, both in terms of information security, equality of access, developing people's digital skills, and bureaucratic adjustment (World Economic Forum, 2021).

         Meanwhile, sustainability is becoming an increasingly important issue in all sectors of society. Sustainable development means using resources in an efficient and environmentally responsible manner to create a good and stable well-being for present and future generations. Integrating digital technology with sustainability concepts in public services is an interesting approach that has the potential to solve many problems facing society (World Bank, 2021).

         The concept development and presentation "New Public Services Focused on Digital Technology and Sustainability: NPDS" has arisen in response to emerging needs and challenges. The combination of technology and sustainability concepts not only improves service efficiency but can also reduce environmental impact and create long-term sustainability (Forbes, 2020).

This article aims to explore the key elements, challenges, and opportunities of reorganizing public services that emphasize the use of digital technology and sustainability. It is hoped that this content will be beneficial to policy development and operations in various sectors in Thailand.