Enhancement of product Value-added and tourism services For Community Based Tourism Network in Nakhon Si Thammarat province

Abstract

The objectives of this research were to enhance the standards and value-added to products and services from the community toward the international standards of Baan Laem Homestay Mangrove Forest Conservation and Ecotourism Community Enterprise and Community Based Tourism Network in Nakhon Si Thammarat Province, in the amount of 30 persons. The researcher collected data from implementation technique of AIC: Appreciation-Influence-Control in the Appreciation to be used to brainstorm community opinions with work shop in 3 steps: 1. Appreciation; 2. Influence; 3. Control. The results found that (1) On management; managed by a group with administrative strengths and ordered by the chairman but all members gave their consent and willingness; (2) On training; the group can actually take action after enhanced the tourism standards; (3) On product development; a group could build new products. and generate income for enterprises; (4) Creating a network of community-based tourism. The group was able to create a network of products and tourism for 6 community enterprises as "Established Network".