Management Strategies of Frozen Seafood Business in Samut Sakhon Province toward a High Performance Organization

Abstract

This Article aimed to study 1) analyze the current frozen seafood business management,
2) analyze the environment that affects the development of frozen seafood business, and 3) determine the management strategy of the frozen seafood business to become a high-performance organization. It is a qualitative research. High Performance Organization Theory and Balanced Scorecard were used as a research framework. The research area was Samut Sakhon Province. Key informants were 1) 17 executives of frozen seafood business, 2) 2 private sector personnel, 3) 2 government personnel, totaling 21 persons, using purposive sampling. The research tool was a semi-structured interview. Data were analyzed using content analysis and writing a descriptive narrative. The research results were found as follows;

1. The organization is managed according to specified standards. It is organized systematically. Clearly separated departments There is continuous personnel development.


2. The general environment, economy, society, culture, politics and competition affects the development of frozen seafood business, that is, the law is inconsistent with business operations.
   It needs to be managed better than competitors or new entrepreneurs and continually develop.

3.The management strategy of the frozen seafood business towards becoming a high-performance organization is to develop and improve product quality. There should be integrated business management. The government should facilitate the issuance of laws in applying for various licenses, should encourage employees to learn and use technology in production. Products should be sold through various social media.

Findings from this research It can be used as a guideline for formulating strategies for frozen seafood business operators to become high-performance organizations.