Journal of Business Administration The Association of Private Higher Education Institutions of Thailand

A Qualitative Study of Factors Influencing Learning Outcomes and Student Satisfaction with Work-From-Home Internships

Amara Tirasriwat — 2024-01-29

The objective of this qualitative research was to study the determinants influencing student learning outcomes and satisfaction in work-from-home (WFH) accounting internships. Data were gathered from 17 accounting students at a private university during their WFH internships, using in-depth interviews with a semi-structured questionnaire. The research applied qualitative content analysis to extract and categorize relevant themes. Through this method, data from in-depth interviews with 17 accounting students was systematically examined, allowing for an exploration of their experiences. By iteratively coding and categorizing responses, patterns and recurring elements emerged, forming the basis for the identified themes. The six themes emerged from the data, including IT and computing skills, accounting knowledge, teamwork and interpersonal skills, time management skills, accountability, and resourceful skills. The findings suggest that these 6 themes are critical factors influencing students' learning outcomes and satisfaction both positive and negative aspects. In addition, the study also identifies the challenges that students face in a WFH environment as well as the benefits and opportunities that come with this situation. Moreover, these findings can help educators, employers, and policymakers design and implement effective WFH internships that maximize learning outcomes and student satisfaction as well as ensure that students will receive the best possible preparation for their future careers.

Causal Factors of Intention to use e-payment: An Empirical Investigation in Thailand

Areerat Pansuppawatt — 2024-01-29

The main objectives of this research were to: 1) examine the goodness-of-fit of structural equation modeling developed by the empirical data, and 2) study the causal factors influencing intention to use E-payment in Thailand. The questionnaire was used to collect data from 400 Thai people, who reach the legal age as well as can conduct financial transactions. The results found that (1) the model of intention to use E-payment fitted well with empirical data. 2) Perceived E-payment security had a positive influence on trust, technology acceptance, and intention to use E-payment. The result of the study can be provided as the guideline for transactions via E-payment system in terms of perceived e-payment security, trust, and technology acceptance. In addition, the result of this study can be the beneficial for businesses and organizations, where seek opportunities to sell products and services through E-payment system to achieve the organization’s goal in terms of convenient, fast, and efficient service comparing to the major business competitors as well.

The Moderating Role of E-Marketplace on the Relationship Between Corporate Entrepreneurship and Performance Evaluation of Online Business Entrepreneurs in Thailand

Platt Pangthong — 2024-01-29

The objectives of this research were: (1) to study the importance of corporate entrepreneurship, service innovation, E-Marketplace, and performance evaluation, (2) to study the relationship between corporate entrepreneurship, and service innovation towards performance evaluation, and (3) to study the moderating role of E-Marketplace on the relationship between corporate entrepreneurship and performance evaluation of online business entrepreneurs in Thailand. The sample group consisted of 600 entrepreneurs, who have been conducting online businesses over one year of experience. The research tool was a questionnaire set. The period of data collection during October 2021, by using Google form, e-mail, Line, and Messenger. Data were analyzed using descriptive statistics consisted of percentage, mean, standard deviation; and Inferential statistics consisted of the structural equations analysis with LISREL and Path analysis. The findings indicated that all factors had a high mean value (x̄ =3.87), which consisted of E-Marketplace (x̄= 3.92), service innovation (x̄ =3.89), performance evaluation (x̄ =3.88), and corporate entrepreneurship (x̄ =3.79), respectively. In addition, service innovation has the strongest relationship with performance evaluation (r= 0.753), followed by E-marketplaces (r= 0.705), corporate entrepreneurship also had a positive relationship with performance evaluation (r= 0.474), respectively. Moreover, the moderating role of E-Marketplace affected the relationship between corporate entrepreneurship and performance evaluation (effect= -0.1826, t=-4.554). It can be indicated that entrepreneurs, who hold a significant role in the E-marketplace and rely solely on it will face with the decreasing performance evaluation. The recommendation for the business owners, they should not be solely dependent on the e-commerce marketplace in order to decrease the risk of their businesses in the future.

The Influences of Research and Development Expenditure and Corporate Income Tax towards the Stock Prices of Listed Companies on the Stock Exchange of Thailand and the Market for Alternative Investment (MAI)

Naraporn Chairat — 2024-01-29

The objective of this research was to study the influences of research and development expenditure and corporate income tax towards the Stock Prices of Listed Companies on the Stock Exchange of Thailand and the Market for Alternative Investment (MAI). The sample group consisted of 204 companies, and data were collected between 2017 and 2021 by using simple random sampling. The 1,020 annual registration statements (Form 56-1) and annual reports of the companies were compiled to obtain data on research and development expenditure, corporate income tax, and stock prices measured from the average stock prices three days before and after the date of annual report announcements. The data were analyzed using the descriptive statistics and the inferential statistics with multiple regression analysis. The results of the study revealed that research and development expenditure had a positive influence stock prices at the statistical significance level of 0.01. On the other hand, it did find the influence of corporate income tax towards stock prices. Moreover, it found a positive influence of the size of the firm, profitability, and the age of the business aspects towards stock prices at the statistical significance level of 0.01. The result of the study should be the information for management of the Stock Prices of Listed Companies on the Stock Exchange of Thailand and the Market for Alternative Investment (MAI) to create their investment strategies implementation. Moreover, investors can use the information for investment planning as well as risk management planning in the future.

The Life-Style, Travel Behaviors and Selection of Tourist Destination of Generation Z Tourists in Thailand

Monrat Jaiuea — 2024-01-29

The objectives of this research were to study the relationship between lifestyle and selection of tourist destinations of Generation Z tourists in Thailand, and to study the relationship between tourist behaviors and selection of tourist destinations of Generation Z tourists in Thailand. The samples were obtained using the Taro Yamane sampling method, with a simple size of 400 people selected through multistage sampling and the research instrument was a questionnaire set. The value of validity test of the questionnaire was 0.97 and the value of reliability test of the questionnaire was 0.93. The data were analyzed using the Pearson's correlation coefficient analysis and Chi-square analysis. The results of this research revealed that the relationship between lifestyle in terms of activities, interests, and opinions (AIO) aspects were related to selection of tourist destinations of Generation Z tourists in Thailand with the statistical significance level of 0.05. Moreover, and the relationship between tourist behaviors in terms of the duration of travel (1 year), popular travel periods, favorite travel companions, travel form, destinations, popular accommodations, preferred restaurants, trip expenses, and the most spending on travel related to selection of tourist destinations of Generation Z tourists in Thailand with the statistical significance level of 0.05. The results of the study can be the benefits for government sectors, where concern about the hospitality businesses, can create the strategy formation to the needs of Generation Z tourists in Thailand. Yet, private sectors, where concern about the hospitality businesses, can apply results for the needs of Generation Z tourists in Thailand as well.

Value Chain Management Model to Reduce Waste Enhancing Sustainable Development Under the Circular Economy Concept of Pineapple Farmers in Loei Province

Radasa Netsangsee — 2024-01-29

This research aims to : (1) study the level of operations according to the principles of value chains, waste, sustainable development, application of the circular economy concept; (2) study the direct influence Indirect influence among variables; and evaluate the consistency of the structural equation model of the value chain management model to reduce waste towards sustainable development under the circular economy concept of pineapple farmers in Loei Province. The sample consisted of 380 pineapple farmers, using a multistage sampling method. It is divided into 14 districts using a simple random sampling. The tool used was a questionnaire. The statistics used were the descriptive statistics and the structural equation analysis. The result of structural equation analysis found that (1) the level of value chain management, reduce waste, circular economy and sustainable development was a high level of mean scores ( = 4.02); (2) the value chain management, waste management and the circular economy concepts had a positive direct influence on sustainable development at 82.2 percent; (3) the result of the structural equation analysis was consistent with the empirical data (Chi-square = 99.536, df = 80, relative Chi-square = 1.244, p-value = 0.069, GFI = 0.977, AGFI = 0.926, RMSEA = .025. , RMR = .007). Moreover, it found that farmers must plan to integrate the strategic circular economy value chain that aims to optimize resource management for maximum efficiency, developing quality standards and yields as desired, improving the efficiency of cultivation management and post-harvest activities to reduce costs and increase yield values. In addition, applying the new theory, the Sufficiency Economy Philosophy, and the circular economy principles to operation management practices for agricultural product quality standards and environmental management accreditation.

Studying the Use of Blockchain Technology to Support the Music Industry in Thailand

Thanasiri Muenratch — 2024-01-29

The objectives of study were to: study the problems, limitations, and future challenges of applying blockchain technology in the music industry in Thailand, study the benefits of blockchain technology for the music industry; and suggest the alternative approaches to apply them for promoting the music industry. The research utilized a documented study method and conducted in-depth interviews with five participants, who were willing to participate. They possess knowledge and expertise in blockchain technology and are well-known in social media and Thai society. The study revealed that the ambiguity of laws related to blockchain technology is a significant limitation that needs clarification to fully leverage blockchain's potential in the music industry. Blockchain technology will help address copyright issues and create new avenues for revenue generation in the Thai music industry. It also offers opportunities for new revenue streams, such as music trading through NFTs, special fan privileges, and the establishment of artist-specific ecosystems. This research has led to recommendations for the government to make clearer regulations related to blockchain technology. Meanwhile, players in the music industry may take advantage of this technology to develop their own ecosystems, which will greatly benefit their businesses.

The influence of motivation on job satisfaction of educational personnel Private universities in Thailand

Pichet Musikapodok — 2024-01-29

The objectives of this study were to: 1. study the levels of motivational factors and satisfaction factors of educational personnel private universities in Thailand, and 2. study the influence of motivation on job satisfaction of educational personnel private universities in Thailand. This research was the quantitative research and used a questionnaire set as the principal data collection instrument. The sample size of 378 individuals affiliated with private universities in Thailand was determined through quota sampling based on population proportionality. The resultant sample consisted of 220 support personnel and 158 academic personnel. Data analysis by using frequency, percentage, mean, standard deviation, and multiple regression analysis.

The findings of the investigation revealed that 220 support personnel and 158 academic personnel, predominantly comprising males aged between 31 and 40, earning incomes within the range of 15,000 to 20,000 baht. The majority held positions as officers or full-time lecturers. Participants' perspectives on sustaining factors influencing motivation were ranked as follows: personal life, working conditions, job security, salary, and compensation. Meanwhile, opinions on motivating factors were structured in the following order: advancement, recognition, respect, and success in work. The finding indicated that both sustaining and motivating factors exhibited a positive influence, collectively explaining 69.8% of the variance in job satisfaction among educational personnel in private universities. Specifically, motivating factors positively impacted job satisfaction, elucidating 55.7% of the variance, while supporting factors demonstrated a positive influence, explaining 29.7% of the change in job satisfaction among educational personnel at private universities. The result of this research can be the benefit for applying through motivation and satisfaction of educational personnel private universities in Thailand in the future.

Factors Affecting the Preparation Before Retirement of Higher Education Personnel in Chiang Mai Province

Metta Pornwannasiriwet — 2024-01-29

The objectives of the research were to: 1) study the level of working factors and level of the preparation before retirement of higher education personnel in Chiang Mai Province, 2. compare the personal factors and family factors towards the preparation before retirement of higher education personnel in Chiang Mai Province, and 3. study the working factors affect the preparation before retirement of higher education personnel in Chiang Mai Province. The sample was 400 higher education personnel in Chiang Mai Province, aged between 40-59 years old. The research instrument was a questionnaire set. The statistics used were frequency, percentage, mean, standard deviation, t-test independent, one-way ANOVA, correlation coefficient, and stepwise multiple regression analysis.

The result revealed that the mean scores of levels of working factors and the level of the preparation before retirement at a high level. The comparison of the preparation before retirement by personal factors found that age, education, type, position, monthly income, and the adequacy of income were different. Moreover, the results of family factors found that family debt burden, liabilities after retirement, and financial planning were different at the statistical significance level of .05. The result of relationship between working factors and the preparation before retirement found that the working factors had a relationship with the preparation before retirement at low to moderate levels. Moreover, the result of the stepwise multiple regression analysis found that work-life balance (X4), collaboration and relationships (X3), and professional skills (X1) affected the preparation before retirement at 43.7%. The results of this study can be applied for national policy in terms of healthcare policies and programs for older people. Moreover, these benefits will be given to the increasing of number of older people in the future.

Consumer expectations and adoption intention towards mobile health (mHealth) application in Thailand

Chonlada Sajjanit — 2024-01-29

The objectives of this study were to study: 1) consumer expectations towards mobile health (mHealth)
application in Thailand, 2) adoption intentions towards mobile health (mHealth) application in Thailand,
and 3) influence of consumer expectations on adoption intention towards mobile health (mHealth)
application in Thailand. This study employed mixed-method research comprising in-depth qualitative
interviews of 20 informants in February 2023, and a quantitative survey of 339 consumers in Thailand via
Google Form for 3 months starting from March 2023 to May 2023. The qualitative findings using content
analysis indicated that consumer expectations of 42 items for mHealth application. Additionally, 80% of
interviewees were interested in downloading the mHealth application.
According to the Structural Equation Modeling analysis, the indices (TLI = 0.90, CFI = 0.91,
RMR = 0.04, RMSEA = 0.06) indicated that the model fitted the data well. It was found that the second-order
construct of consumer expectations of mHealth application had a positive effect on adoption intentions
towards mHealth application in Thailand at the significance level of 0.05. For academic contributions,
this study fills the research gap in extending the body of knowledge in healthcare industry from customer
perspectives. The findings could be an essential step for future developments of Mhealth service quality
measure based on customer expectations. For practical contributions, the study results provide benefits
for healthcare practitioners including hospitals and clinics as well as software developers in developing
and improving their mHealth applications based on actual customers’ needs. Additionally, this research
encourages government agencies to further study and develop the healthcare applications based on Thai
residents’ expectations.