จันทร์สาส์น ศ, พันธนาเสวี ศ. Best Practice for the Success of Thai Character Business Development: Lessons from Successful Japanese Character Business. ๋JBA_apheit [internet]. 2019 Jun. 26 [cited 2026 Oct. 10];8(1):10-24. available from: https://so02.tci-thaijo.org/index.php/apheitvu/article/view/198066