Buathin, Rachan, and Ampol Navavongsathian. “The new normal travel behavior and service marketing mix affecting the hotel selection process of Thai tourists in Chonburi Province”. Journal of Business Administration The Association of Private Higher Education Institutions of Thailand 13, no. 2 (December 7, 2024): 125–139. accessed September 13, 2026. https://so02.tci-thaijo.org/index.php/apheitvu/article/view/265135.