Kharuhayothin, T. “An Exploratory Study of the Community’s Competency in Producing Innovative Cultural Product and Segmenting the Target Market Using Cluster Analysis through the Supply Chain Operations Reference (SCOR) Model and the Technology Acceptance Model (TAM)”. Journal of Business Administration The Association of Private Higher Education Institutions of Thailand, vol. 11, no. 2, Dec. 2022, pp. 182-04, https://so02.tci-thaijo.org/index.php/apheitvu/article/view/256410.