Kaewkitipong, L., and P. . Ractham. “The Study of New Retail Ecosystem in People’s Republic of China: Alibaba Case Study”. Journal of Business Administration The Association of Private Higher Education Institutions of Thailand, vol. 9, no. 2, Dec. 2020, pp. 129-45, https://so02.tci-thaijo.org/index.php/apheitvu/article/view/245924.