Sirichareechai, W., and R. . Kanjanawat. “A Sequential Serial Mediation Model of Brand Image, Customer Experience and Smart in-Store Technology Application on Repurchase Intention: The Case of a Counter-Brand Skincare Products”. Journal of Business Administration The Association of Private Higher Education Institutions of Thailand, vol. 12, no. 2, Nov. 2023, pp. 62-80, https://so02.tci-thaijo.org/index.php/apheitvu/article/view/260326.