Upong, Nanthanart, Boonthawan Wingwon, and Pichaphob Panphae. 2021. “Managing Electronic Customer Relationship That Impacts through the Mediating Role of Relationship Quality and Customer Experience in the Commercial Banking Business”. Journal of Business Administration The Association of Private Higher Education Institutions of Thailand 10 (1). Bangkok, Thailand:123-41. https://so02.tci-thaijo.org/index.php/apheitvu/article/view/247388.