CHANTOKUL, D.; CHANTAMAS, M. The Effects of the Parasocial Relationship with Celebrity YouTubers Towards Thai Middle Aged Viewers’ Purchase Intentions: The Role of Self-disclosure, Self-brand Connection, and Brand Trust . Journal of Business Administration The Association of Private Higher Education Institutions of Thailand, Bangkok, Thailand, v. 12, n. 2, p. 101–119, 2023. Disponível em: https://so02.tci-thaijo.org/index.php/apheitvu/article/view/258967. Acesso em: 21 may. 2024.