SUPRAWAN, L. Does Effective CSR Communication Influence WoM Intention among Younger Generations in Beauty and Personal Care Products?: The Mediating Effects of Skepticism and Brand Authenticity. Journal of Business Administration The Association of Private Higher Education Institutions of Thailand, Bangkok, Thailand, v. 11, n. 1, p. 139–158, 2022. Disponível em: https://so02.tci-thaijo.org/index.php/apheitvu/article/view/254985. Acesso em: 26 apr. 2024.