TORWATTHANAKITTIKUL, W. .; PHANTHANASAEWEE, S. .; SRISUK, N. The Bank’s digital lifestyle marketing strategy that influences the decision to use the K Plus application of consumers in Bangkok and its surrounding provinces. Journal of Business Administration The Association of Private Higher Education Institutions of Thailand, Bangkok, Thailand, v. 9, n. 2, p. 81–95, 2020. Disponível em: https://so02.tci-thaijo.org/index.php/apheitvu/article/view/245842. Acesso em: 7 may. 2024.