PRUTPHONG , P.; TAWATA, D. A. Causal Factors Affecting Willingness of Thai Consumers to Pay More: A Case Study of a Thai Cosmetic Brand. Journal of Business Administration The Association of Private Higher Education Institutions of Thailand, Bangkok, Thailand, v. 14, n. 1, p. 11–29, 2025. Disponível em: https://so02.tci-thaijo.org/index.php/apheitvu/article/view/274581. Acesso em: 1 oct. 2026.