SIRICHAREECHAI, W.; KANJANAWAT, R. . A Sequential serial mediation model of brand image, customer experience and smart in-store technology application on repurchase intention: The case of a counter-brand skincare products . Journal of Business Administration The Association of Private Higher Education Institutions of Thailand, Bangkok, Thailand, v. 12, n. 2, p. 62–80, 2023. Disponível em: https://so02.tci-thaijo.org/index.php/apheitvu/article/view/260326. Acesso em: 21 may. 2024.