KALIN, P. Exploring the moderating effect of gender on the relationship between online shoppers preference and click-through intention: a case study of online banner for grocery shopping in Thailand. Journal of Business Administration The Association of Private Higher Education Institutions of Thailand, Bangkok, Thailand, v. 12, n. 1, p. 63–78, 2023. Disponível em: https://so02.tci-thaijo.org/index.php/apheitvu/article/view/256526. Acesso em: 1 oct. 2026.