PANSUPPAWATT, A.; PANSUPPAWATT, P.; SAMART, Y. Effects of Social Media in Marketing Communication Customer Engagement and Brand Loyalty on Intention to Buy Cosmetic Product of Generation Y in Thailand. Journal of Business Administration The Association of Private Higher Education Institutions of Thailand, Bangkok, Thailand, v. 9, n. 1, p. 65–82, 2020. Disponível em: https://so02.tci-thaijo.org/index.php/apheitvu/article/view/242856. Acesso em: 16 sep. 2026.