Pansuppawatt, A. ., Pansuppawatt, P. ., & Samart, Y. . (2020). Effects of Social Media in Marketing Communication Customer Engagement and Brand Loyalty on Intention to Buy Cosmetic Product of Generation Y in Thailand. Journal of Business Administration The Association of Private Higher Education Institutions of Thailand, 9(1), 65–82. Retrieved from https://so02.tci-thaijo.org/index.php/apheitvu/article/view/242856