@article{Chumnanchar_Rungruang_Nakwijit_2022, place={Bangkok, Thailand}, title={Development of Procedure of Front Office Staff Service for Revisits of Guests: A Case Study of four-Star Hotels in Chonburi Province}, volume={11}, url={https://so02.tci-thaijo.org/index.php/apheitvu/article/view/255500}, abstractNote={<p>The objectives of the study were to 1. study the demographic profile and behavior of guest;<br />2.study the level of procedure of front office staff service and revisits of guests; 3. study the differences<br />of demographic profile and behavior affecting procedure of front office staff service; and 4. study the<br />influence of procedure of front office staff service towards revisits of guests in four-star hotels in Chonburi<br />Province. This study was conducted in quantitative approaches. The samples were 400 Thai guests,<br />who had experiences in four-star 25 hotels in Chonburi Province. The analysis of data was descriptive statistics<br />in terms of frequency, percentage, standard deviation as well as inferential statistics in terms of independent<br />sample t-test, one-way ANOVA and multiple regression analysis with enter method to prove hypotheses.<br />The results showed that attitude on procedure of front office staff service and the revisit of<br />guests were at high levels. From hypothesis testing, it was found different in occupation, period of times<br />to stay the hotel and the purposes of stay. Procedure of front office staff service, especially pre-arrival,<br />while staying at the hotel and departure had an influence revisit of guests. The best prediction of procedure<br />of front office staff service of revisits of guests will be pre-arrival, while staying at the hotel, and departure,<br />respectively.</p> <p>The results of the study can be applied for the guidelines how to drive the service business in order to generate<br />the revisit of Thai tourists. Moreover, the development of level of procedure of front office staff service<br />towards the quality standards of guest satisfaction should be concerned. Yet, the strategic direction of the<br />service business formulation, which can be promoted as an international quality standards, will be useful<br />for giving services to tourists from different cultures in the future.</p>}, number={1}, journal={Journal of Business Administration The Association of Private Higher Education Institutions of Thailand}, author={Chumnanchar, Benjamaporn and Rungruang, Patima and Nakwijit , Sophitda}, year={2022}, month={Jun.}, pages={120–138} }