Journal of Administrative and Management Innovation

Hybrid Working of Public and Private Sector Organizations to the Modern Organization

Kanyaphatr Panhomya Kanjanapabu — 2025-08-20

This research aimed to study the factors affecting the success of hybrid working of public and private sector organizations, and to study the problems and obstacles of hybrid working of public and private sector organizations. The researcher used qualitative research techniques, conducting in-depth interviews with 20 key informants, including senior executives, mid-level managers, and operational staff from both sectors. Additionally, the research involved document analysis, as well as participant and non-participant observations. Data were collected using a structured interview guide, and the analysis was conducted using inductive analysis and cross-case synthesis methods.

The study found that the factors affecting the success of hybrid working of public and private sector organizations included (1) the readiness and decisiveness of leadership, marked by innovative qualities; (2) the preparedness for organizational transformation and adaptation; (3) the hybrid-working skills and readiness of personnel; (4) the adequacy of digital technology, including equipment, communication programs, and secure connectivity; and (5) the readiness of hybrid-workplaces. Additionally, the study highlights challenges and obstacles such as the unsuitability of hybrid working for certain job types, particularly in engineering, issues related to technology and connectivity, lack of interaction among colleagues and supervisors, shifts in organizational culture, difficulties some service recipients face in accessing services due to lack of equipment and digital skills, and the varying proficiency in technology use across different age groups.

Keyword: Hybrid Working, public and private sector organizations, modern organization

The Satisfaction of Foreign Tourists Who Receive Travel Information from Youth Tour Guides to Enhance the Prominence of Community Base Tourism under The Responsibility of The Pak Nam Pran Subdistrict Administrative Organization Pranburi District Prachuap

Tassanee Weerapreechachai — 2025-08-20

This research study aims to study the satisfaction of foreign tourists who receive travel information from youth tour guides. To enhance the prominence of community tourism under the responsibility of the Pak Nam Pran Subdistrict Administrative Organization Pranburi District Prachuap Khiri Khan Province. It is quantitative research. A questionnaire was used as a tool to collect data from 20 purposively selected foreign tourists. Data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation.

The results of the study found that foreign tourists Most are male, 55.00 percent, aged 50-59 years, 35.00 percent have a secondary education level. and graduates with a bachelor's degree, 35.00 percent, and having lived in Thailand for 6-10 years, 45.00 percent Foreign tourists are satisfied with receiving travel information from young tour guides. Overall, there is an average interpretation value ( =3.47, S.D = 1.23) The overall level is at a moderate level. Foreign tourists are satisfied Young tour guides are knowledgeable about the tourist attractions, have knowledge of the history, geography, and culture of the local area and have the ability to use English fluently. There is no problem with stuttering or unclear or loud pronunciation. Have gentle manners Attentive to all tourists and be punctual in every case. Suggestions: Pak Nam Pran Subdistrict Administrative Organization There should be continuous training and review of the performance of young tour guides. In order to provide tour services to foreign tourists with greater satisfaction.

Communication of Political Party Policies That Affect the Decision to Exercise The Right to Vote For Members of The House of Representatives in The 2023 General Election of The People in The Upper Southern Provinces

Sudarat Sudsomboon — 2025-08-20

Communication of political party policies were important for political parties and voters because it is a tool that influences their decision on who to vote. This research aims 1) to analyze political party policies; 2) to analyze the components of the communication of political party policy; 3) to analyze the factors that influence decision-making; and 4) to present the communication model of political party policies that influence the general decision of the people to exercise their right to vote for members of the House of Representatives. This research is a mixed-methods research. Data was collected from 700 eligible voters and 36 informants. The research instrument questionnaire, recording forms, and structured interview forms. Data were analyzed using frequency, mean, standard deviation, and descriptive analysis.

The results showed that:

Most of political party policies are populist policies that some policies can actually be implemented, create new policy ideas, and cannot be linked to the local level.
The components of communication of political party policies include candidates, policies, campaigns, and eligible voters.
Factors affecting the decision to exercise the right to vote for members of the House of Representatives include political party campaign policies; election campaigns for House of Representatives candidates; characteristics of candidates for the House of Representatives; characteristics of political parties; past achievements of the candidates; and the compensation and benefits.
The communication model of political party policies that affects the general decision of the people to exercise their right to vote for members of the House of Representatives is called the 5Ps Model that were consisting of Politician, Policy, People, Publishing and Pattern of situation.

Innovation in managing small primary schools in the digital age Under the Office of the Basic Education Commission

Marut Praekha — 2025-08-20

This research article is a mixed methods approach with the following objectives: 1) to explore the demand for innovative management systems for small primary schools in the digital age under the Office of the Basic Education Commission; 2) to develop an innovative management system for small primary schools in the digital age, utilizing the ADDIE model; and 3) to test and evaluate this innovative management system for small primary schools in the digital age. In phase 1, the sample consisted of 378 small primary schools under the Office of the Basic Education Commission, with 756 participants including school administrators and teachers or those managing the innovative management system. A multi-stage sampling method was used, and a survey tool with a reliability score of .95 was employed for data collection, which was analyzed using basic statistics. In phase 2, the informants were experts, involving a focus group of 9 people. Qualitative criteria were established, and a focus group discussion recording tool was used for analysis through descriptive analysis. In phase 3, the subjects for testing and evaluation were 30 school administrators or managers of the innovative management system, selected through purposive sampling. An assessment tool was used to evaluate suitability and usefulness, with data analyzed using basic statistics. The research findings revealed that: 1) the ten most in demand innovative management systems for small primary schools were: the electronic government procurement system (e-GP), the budget management system (E-budget), the digital performance appraisal (Dpa), various other innovations, the individual student data management system (DMC), the electronic donation system (e-Donation), the distance learning television (DLTV), the school management information system (School MIS), the electronic self-assessment reporting system (e-SAR), and the electronic training system (e-Training), listed in order of demand; 2) the innovations for managing small primary schools included aspects of academic management, budget management, human resources management, and general administration; and 3) the developed innovations were found to be suitable and beneficial, with practical applicability in managing small primary schools.

Model of Vocational Education and Training in Career Program for Secondary School

kittisak chayansupap — 2025-08-20

The objectives of the research were to (1) explore and analyze guidelines for the Model of Vocational Education and Training in Career Program for Secondary School; (2) create and develop a Model of Vocational Education and Training in Career Program for Secondary School; and (3) evaluate the Model of Vocational Education and Training in Career Program for Secondary School.

This study employed a mixed-methods research design. The population and samples of the research were divided into four groups. Group 1 were 107 vocational education administrators who were selected by using the multi-stage random sampling technique and sample size estimation of Krejcie and Morgan based on types of vocational education colleges. Group 2 was composed of 9 experts for interviews who conducted the guidelines for developing the vocational education and training (VET) in career programs. Group 3 consisted of 11 experts for a focus group discussion targeting the development of a VET model in a career program. Group 4 was composed of 30 vocational education administrators who assessed the VET model in a career program.

The research instruments applied for data collection were questionnaires, interview formats, report formats for recording details of focus group discussions, and evaluation forms, respectively. The data were analyzed using frequency, percentage, mean, and standard deviation. In the qualitative part, data were collected from interviews. The data were analyzed using content analysis.

The findings revealed that:

On the state of administering vocational education and training in career programs of the secondary education level, it was rated as high overall, and the guidelines for developing the VET in career programs consisted of 5 key approaches: adapting to technology disruption, integrating theoretical and practical, fostering collaboration with industry, systematically improving assessment methods, and enhancing personnel development.
The VET model for a career program consists of five steps: 1. Cooperation in Career Education 2. Analyze career education. 3. Reinvent career education. 4. Engaged Career Learning. 5. Evaluate learning effectiveness and 6. Review the Career Education Process.
The property aspect of The VET model in the career program was rated at a high level, while the overall evaluation of the proposed model was rated as high.

Service quality management model of the Land Office in the area Of Prachuap Khiri khan Province

Phuangthip Buntham — 2025-08-20

This research article aimed to investigate: 1) the obstacles in managing service quality at the Land Office in Prachuap Khiri Khan Province, 2) approaches for developing service quality at the Land Office in Prachuap Khiri Khan Province, 3) propose a service quality management model for the Land Office in Prachuap Khiri Khan Province. The research was conducted in Prachuap Khiri Khan Province, with key informants totaling thirty-seven participants consisting of 1) land officials, 2) department heads, and 3) service recipients. This qualitative research employed purposive sampling methodology, utilizing structured in-depth interviews as the research instrument. Data analysis was conducted using an inductive analysis approach. The research findings revealed: 1) The obstacles in service quality management encompassed: 1. service procedures, 2. types of services, 3. facilities, 4. service delivery confidence, 5. personnel. 2) The service quality development approaches incorporated management theory, comprising: 1. planning through annual operational plans with clear work objectives for service quality enhancement, 2. organizational management with designated personnel responsible for service quality improvement, 3. leadership or direction through work performance motivation, 4. control or evaluation through operational result monitoring, corrections, and continued service quality development based on outcomes. 3) The Service Quality Management Model consisted of: 1. equitable service delivery, 2. timely service provision, 3. adequate service delivery, 4. continuous service provision, 5. progressive service delivery.

Guidelines for Managing Cooperation between Enterprises and Colleges of Technology and Private Vocational Education in the Digital Age

Porntipa Limpapas — 2025-08-20

This article aims to 1) examine the needs for collaboration management between enterprises and private technical and vocational colleges in the digital era 2) develop guidelines for managing such collaboration and 3) evaluate the proposed guidelines. The study employs a mixed-method approach, focusing on 15 provinces in the lower central region of Thailand. The sample consists of 550 participants, including enterprise managers directors and teachers from private technical and vocational colleges, selected through multi-stage random sampling as well as 9 experts in enterprise and vocational education management. Data collection tools include questionnaires, focus group discussion records and guideline evaluation forms. Data analysis incorporates basic statistics and descriptive interpretation. The findings reveal that 1) the overall need for collaboration management is high 2) the developed management guidelines encompass five aspects general management, collaboration management, enterprise management in the digital era, management of private technical and vocational colleges in the digital era and collaboration management between enterprises and private technical and vocational colleges in the digital era and 3) the evaluation of the guidelines indicates high levels of suitability, feasibility, and practicality, making them applicable for real-world implementation.

FACTORS AFFECTING THE VALUE OF RICE EXPORTS IN THE INDONESIA MARKET

Chonradee Dechkoom — 2025-08-20

This research aims to 1) Analyze the factors influencing the value of Thai rice exports to Indonesia, and 2) Assess the size and direction of the impact on the value of Thai rice exports to Indonesia. This study is quantitative research using quarterly secondary data from 2009 to 2023, covering a period of 15 years. The data was analyzed using multiple linear regression.

The findings indicate that the factors affecting the value of Thai rice exports to Indonesia include the volume of white rice exports 5-10% broken and the exchange rate of foreign currencies. Both of these factors have a positive impact on the value of Thai rice exports to Indonesia. The factor of white rice export volume has the greatest impact, with the highest Beta value of 0.922 and a B value of 0.019. The factor of the exchange rate (Baht/Rupiah) has the second greatest impact, with a Beta value of 0.146 and a B value of 703.686. The conclusion of this research recommends that Thai rice exporters focus on the volume of white rice exports 5-10% broken and foreign exchange rates by adjusting business strategies in alignment with the rice market conditions in Indonesia. This study's findings can be utilized to enhance the competitiveness of Thai rice in the Indonesian rice market.

Morale performance of personnel at Office of The National Water Resources Region 1-4

Montacha Manamuti — 2025-08-20

The purposes of this research were: 1) to study the level of the morale performance of personnel at Office of the National Water Resources Region 1-4; 2) to compare opinions the morale performance of personnel at Office of the National Water Resources Region 1-4, classified by the personal factors of the respondents; 3) approaches to creating the morale performance of personnel at Office of the National Water Resources Region 1-4.The research uses a mixed-method approach, divided into two phases. Phase 1 involves quantitative research, where the population consists of 179 officers who is government officers and government employees at Office of the National Water Resources Region 1-4. The research tool is a 5-point Likert scale questionnaire, with a Cronbach's alpha coefficient of 0.92 The statistical methods used for data analysis include percentage, mean, standard deviation, t-test, one-way analysis of variance, and Fisher's Least Significant Difference (LSD). Phase 2 involves qualitative research, with 15 key informants selected by purposive sampling. The research tool is a semi-structured interview, and the data is analyzed using content analysis.The research findings reveal that: 1) the relationship between commander and controlee, is at a very high level; 2) respondents of different genders, ages, education levels, personnel types, years’ experience, positions, and work experiences have significantly different opinions affects the morale performance of personnel at Office of the National Water Resources Region 1-4 differently at a statistical significance level of .05; and 3) approaches to creating the morale performance of personnel at Office of the National Water Resources Region 1-4 included that the officers work load and responsivities should be appropriately adjusted, the officers should be provided with facilities so that availability and enough for work and the officers should be encouraged to attend training courses to enhance their knowledge and work skills.

The Impact of Service Marketing Mix and Service Quality on the Customer Loyalty of Welfare Stores, Royal Irrigation Department, Pak Kret, Nonthaburi Province

Kolya Sangduan — 2025-08-20

This research aimed to study 1) the service marketing mix, 2) service quality, 3) customer loyalty, 4) the impact of the service marketing mix on customer loyalty, and 5) the impact of service quality on customer loyalty at the Welfare Shop of the Royal Irrigation Department in Pak Kret, Nonthaburi. A questionnaire with content validity between 0.67-1.00 and reliability between 0.79-0.88 was used to collect data from a sample of 358 personnel of the Royal Irrigation Department, Pak Kret, Nonthaburi with Purposive sampling. Statistics used for data analysis included frequency, percentage, mean, standard deviation, and multiple regression analysis.

The research findings revealed that 1) the overall service marketing mix and individual aspects were at a high level, with product aspects ranking first, followed by process, and finally distribution channels; 2) the overall service quality and individual aspects were at a high level, with tangibility ranking first, followed by assurance, and finally responsiveness; 3) overall customer loyalty and individual aspects were at a high level, with word-of-mouth behavior ranking first, followed by complaint behavior, and finally price sensitivity; 4) Service marketing mix affects customer loyalty of the Department of Irrigation Welfare Shop, Pakkret, Nonthaburi by approximately 54 percent ; and 5) Service quality affects customer loyalty of the Department of Irrigation Welfare Shop, Pakkret, Nonthaburi by approximately 51 percent .

Teamwork of School Administrators and Teachers under the Secondary Educational Service Area Office Nonthaburi

กันยา ดวงคำ — 2025-08-20

The objectives of this research were to study the teamwork of school Administrators and teachers under the Secondary Educational Service Area Office Nonthaburi and compare the teamwork of school Administrators under the Secondary Educational Service Area Office Nonthaburi according to gender, age, and education level, work experience, and school size. The sample group was 317 school Administrators and teachers selected by simple random sampling. The research instrument was a questionnaire with a reliability index of .96, and the data were analyzed by using frequency, percentage, mean, standard deviation, t-test and one-way ANOVA.

The research results were as follows: the overall teamwork of school Administrators and teachers under the Secondary Educational Service Area Office Nonthaburi was at the highest level. The highest were human relations and work engagement, respect, team communication, mutual trust, and team goals. The teamwork of school Administrators and teachers with different genders and education levels was significantly different at the .05 level. Age, work experience, and school size were not significantly different.

Factors Affecting Intention to Repay Student Loan Funds of Private University Students from the Benjamitra Academic Cooperation Network in Bangkok and Metropolitan Region

จินต์กัญญา พะลัง — 2025-08-20

This study aimed to investigate the factors influencing the intention to repay student loans under the student loan fund (SLF) among students from private universities in the Benjamit Academic Network located in Bangkok and Metropolitan Region, including: 1) Thonburi University, 2) North Bangkok University, 3) Bangkok Suvarnabhumi University, and 4) Rajapruk University. The sample consisted of 364 students participating in the SLF program. Data were collected using a questionnaire, and the sampling process involved stratified random sampling combined with purposive sampling. Statistical analyses included frequency, percentage, mean, standard deviation, and multiple regression analysis.

The findings revealed that attitudes factor toward behavior had a significant positive effect on the intention to repay student loans. Specifically, a one-unit increase intention to repay student loan by 0.175-unit. Perceived behavioral control had a significant positive effect on the intention to repay student loans with a one-unit increase intention to repay student loan by 0.466-unit and the obstacles of not repaying student loan funds (SLF) had a significant negative effect on the intention to repay student loan. When the obstacle of not repaying student loan increases by 1 unit, the intention to repay student loan decreases by -0.050 units. To enhance repayment intentions, it is recommended to foster positive attitudes among students toward loan repayment by increasing their understanding of its benefits and importance. Supporting borrowers' perceived behavioral control can be achieved through the provision of comprehensive and accessible information. Moreover, improving the efficiency of repayment tracking systems is crucial. The government and related agencies should also develop incentive measures, such as tax deductions, to encourage timely loan repayment.

Problems and need for developing personnel’s English communication skills to Enhance the work performance: A case study of Bangkok fire and Rescue Department

Kittinun Ployrat — 2025-08-20

The purposes of this research are to (1) explore the level of problems related to English language skills in the work performance of Bangkok Fire and Rescue Department officers, (2) examine the needs for developing English communication skills for work performance of Bangkok Fire and Rescue Department officers, and (3) investigate the relationship between problems in using English communication skills and the needs for developing these skills in the work performance of Bangkok Fire and Rescue Department officers. The samples for this study consisted of 350 officers from Bangkok Fire and Rescue Department. Data were collected using a questionnaire as the research tool. The statistical methods used for analysis included percentage, mean, standard deviation, correlation coefficient test, and Cronbach's alpha coefficient. The findings revealed that (1) the overall level of problems regarding English communication skills for work performance was high, with speaking skills having the highest average score, (2) the overall level of the need for developing English communication skills for work performance was high, with the highest average score for the development of speaking skills, and (3) there was a statistically significant correlation between problems in using English communication skills for work performance and the need for developing these skills, with a correlation coefficient of 0.89, indicating a high level of relationship.

Internal Quality Assurance in Educational Institutions Under Samutprakarn Provincial Office of Learning Encouragement

อภิภู คหินทพงศ์ — 2025-08-20

The objectives of this research were 1) to study the internal quality assurance in educational institutions under Samutprakarn Provincial Office of Learning Encouragement, and 2) to compare the internal quality assurance in educational institutions under Samutprakarn Provincial Office of Learning Encouragement classified by gender, age and position. The sample consisted of 100 teachers, selected using simple random sampling. The research instrument was a questionnaire with content validity, IOC values between .67-1.00 and a reliability value of .99. The data were analyzed by using frequency, percentage, mean, standard deviation, t-test, One-way ANOVA, and LSD.

The results of the research were as follows: 1) the internal quality assurance in educational institutions under Samutprakarn Provincial Office of Learning Encouragement was at a high level in overall, and 2) the opinions of teachers and educational personnel on internal quality assurance in educational institutions under Samutprakarn Provincial Office of Learning Encouragement classified by gender age and position were not different in overall.

Factors Affecting Organizational Commitment to Increase Work Efficiency of Firefighters at Fire and Rescue Operations Division 4, Department of Disaster Prevention and Mitigation, Bangkok

Yongyuth Ngamcharoen — 2025-08-20

The objectives of this study were (1) to examine the level of organizational commitment among firefighters at Fire and Rescue Operations Division 4, Department of Disaster Prevention and Mitigation, Bangkok, and (2) to investigate the factors associated with their organizational commitment. The research utilized a quantitative approach. A sample consisted of 140 firefighters from the Fire and Rescue Operations Division 4, Department of Disaster Prevention and Mitigation, Bangkok. Data were collected using a questionnaire as the research instrument. Statistical analyses employed in the study included percentage, mean, standard deviation, correlation coefficient, and multiple regression analysis. The findings revealed that: (1) overall, the organizational commitment of firefighters at Fire and Rescue Operations Division 4 was at a high level. When individual aspects were considered, an aspect with the highest mean score was the willingness to perform duties for the organization, followed by organizational loyalty. Meanwhile, the lowest mean scores are found in dedication to performing work to the best of one’s ability and self-sacrifice for the organization. (2) in terms of factors associated with the sample’s organizational commitment, the study also identified that work nature was related with the organizational commitment of firefighters with a statistical significance level of 0.01.

Guidelines for the Development of Public Service of Ongkharak Subdistrict Administrative Organization, Pho Thong District, Ang Thong Province

Phonphan Intawon — 2025-08-20

The objectives of this research were 1) to study the overview on public service; 2) to compare the opinions on public service, where divided into personal factors; and 3) to examine the guidelines for the development of public service. There were 2 stages in the research methodology; First, to study the overview of public services and to compare the opinions on public service, where divided into personal factors. The sample were 370 people in Ongkharak, Pho Thong district, Ang Thong province with stratified sampling. The research instrument was a questionnaire with a reliability of 0.96. The data collection was analysed by mean, standard deviation, One-way ANOVA, and LSD test. Second, to examine the guidelines for the development of public service. There were 14 key informants, including the village chief, headman, school principal under the Ongkharak Subdistrict Administrative Organization, and abbots with purposive sampling. The instrument was an interview form. The content analysis was conducted.

The findings found that 1) The overview of public service was totally at a high level. Considering the most and least aspect, promoting the quality of life and infrastructure were at a high level. The management and naturally environmental conservation were at a moderate level; 2) The different occupations and incomes have affected the various opinions on public service at a statistical significance of.05; and 3) There were several guidelines for the development of public service: (1) it should enhance and encourage people to participate in the cleanliness in public areas and the appropriate refuse disposal; and (2) it should develop the training and workshop on naturally occurring environmental conservation for people of all ages.

A Study on Consumer Satisfaction with the Grab Platform Affecting Online Purchasing Decisions in Nai Mueang Subdistrict, Mueang District, Buriram Province

Jiraporn Thaenkham — 2025-08-20

This research aims to study satisfaction and compare consumer satisfaction with the Grab Platform Affecting Online Purchasing Decisions in Nai Mueang Subdistrict, Mueang District, Buriram Province. The objectives are to explore ways to improve the Grab platform in Nai Mueang Subdistrict, Mueang District, Buriram Province. which has both quantitative and qualitative research formats. The population is between 15-60 years old, with 35,028 people. The sample group consisted of 398 residents from Nai Mueang Subdistrict, Mueang District, Buriram Province, using Simple random sampling. Determine the sample size by distributing questionnaires and using Taro Yamane's success scale. The reliability of the questionnaire was 0.94. Statistics used in the research included percentages, mean, standard deviation, t-test, one-way ANOVA, and Scheffe test for Critical Difference.

The findings revealed that Consumer Satisfaction with the Grab Platform Affecting Online Purchasing Decisions in Nai Mueang Subdistrict, Mueang District, Buriram Province was generally high. Comparisons of consumer satisfaction with the Grab platform differences by occupation were statistically significant at the 0.05 level. Recommendations for improving the Grab platform include continuous development of products, website, personnel, and services, diverse public relations efforts, and adjusting product prices appropriately

Enhancing the Efficiency of Online Warehouse Operations Case Study: XXX Co., Ltd.

Nattaporn Krankate — 2025-08-20

This study had two primary objectives: To analyze the stock storage patterns at XXX Company Limited in the E-Commerce sector and to reduce the amount of time warehouse staff spend searching for items, while also addressing the issue of incorrect stock picking. The research involved a sample group of five managers, supervisors, or staff members who are directly involved in the warehouse operations of the case study company. The research design included a targeted survey of this sample group, complemented by focus group discussions and data collection for comparative analysis.

Research results: 1) The disorganized and uncategorized arrangement of goods in the warehouse negatively impacted the efficiency of online warehouse management at XXX Company Limited. 2) Several issues were identified as contributing to this inefficiency, such as There were no clear work standards in place, The presence of numerous SKUs led to confusion, A lack of processes for verifying accuracy resulted in operational delays, and Employees often lacked the necessary skills and understanding of their tasks, which was further compounded by heavy workloads and frequent staff turnover, 3) The implementation of an ABC Classification System for product grouping helped organize the storage areas into three categories include: Zone A: Book products (89%), Zone B: Office equipment products (7%), and Zone C: General products (4%), and 4) The efficiency of XXX Company Limited’s online warehouse management improved significantly. The total time lost due to inefficiency was reduced 132 minutes per time or 60.27%. Overall operational efficiency improved by 55.50%.

Keyword: ABC Classification, Efficiency, E-Commerce, Warehouse management

Public Policy Formulation in the Agricultural Sector

Chompoonuch Hunnak — 2025-08-20

The objectives of this study were to 1) explore concepts and theories related to public policy formulation, 2) investigate agricultural public policies in foreign jurisdictions, 3) examine Thailand’s agricultural public policies, and 4) propose recommendations for policy formulation to address challenges in the agricultural sector.

A review of concepts and theories on public policy formulation, including agricultural public policy in Thailand and abroad suggests that 1) these frameworks are designed to address societal challenges and meet public needs; 2) agricultural public policies in foreign jurisdictions, including Japan, Malaysia, and Taiwan, emphasize the integration of technology and artificial intelligence to reduce costs, increase productivity, and enhance farmers’ quality of life; 3) Thailand's public agricultural policies are determined by politicians and cannot truly and sustainably solve the problems and needs of farmers; and 4) recommendations for agricultural public policy formulation recognize that policy design is an upstream process essential to overcoming challenges and meeting societal demands. Hence, agricultural public policy formulation must ensure the participation of all stakeholders, especially farmers who are directly affected. Their involvement is crucial to developing effective and sustainable solutions for the agricultural sector.

Active Citizen with Digital Citizenship in New Public Service

สุวิมล แซ่ก่อง — 2025-08-20

In today's world, the challenge of awareness of citizenship and the use of digital technology in the delivery of public services is an important issue in transforming public services into a new way of managing new public services. Active citizenship cooperating in making benefits to society and the community, participating in community activities Socialize regularly treat all people all groups equally. There is a good feeling of being able to benefit society being an active citizen in today's society by participating in community public activities and being a digital citizen is a citizen who can study and access digital information. Be knowledgeable and up to date with technology understanding your own rights and respecting the rights of others be honest have manners in communicating with others and respect the law. They can use technology without affecting their physical and mental health, create and share useful things, and be able to protect themselves from digital threats. In today's society and in the future, digital citizenship requires digital to be used in new public services to create cooperation. use of public benefits thinking strategically by considering environmental factors, having a vision, mission, roles and steps in implementing information technology and digital innovation such as Mobile Application, Artificial Intelligence: AI, Cloud Computing, Internet of Thing: IoT, Big Data and Blockchain to be used in conjunction with the design of public services based on a platform in which the government allows citizens to interact through more than one channel of the public service system by using digital technology to facilitate government public services that provide services and are equitable in order to raise the standards of government public services to be convenient, fast, modern and efficient. Better public services, security of personal data protection, transparency and auditability to prepare new-age citizens to adapt and cope with the digital world of today and the future.