Journal of Global of Perspectives in Humanities and Social Sciences

A MODERN ERA HAPPY WORKPLACE OF ORGANIZATIONAL CULTURE

Satit Menpra — 2026-06-26

This academic article aimed to present theoretical concepts and synthesize knowledge regarding the modern-era organizational culture of happy workplace. The establishment of the modern-era organizational culture of happy workplace will foster an environment where happiness becomes everyone's life objective. Consequently, the development of happiness constitutes human and social development that encompasses both psychological and intellectual dimensions. It can thus be argued that happiness serves as a social indicator that reflects the collective well-being of a nation's citizens, thereby demonstrating the wisdom of its people. Currently, the advancement of digital technology serves as a catalyst that facilitates greater convenience in both daily life and work performance. Through self-development in acquiring knowledge, capabilities, and various skills that keep pace with contemporary technological developments, individuals can reduce certain work burdens while enhancing efficiency and speed in task execution. In this academic article, the author focuses on studying and presenting the concept of the modern-era organizational culture of happy workplace. The findings indicated that the key characteristics of the modern-era organizational culture of happy workplaces consist of five components: 1) a supportive work environment, 2) technology utilization for efficiency enhancement, 3) operational flexibility, 4) visionary leadership, and 5) professional development and learning opportunities. The modern-era organizational culture of happy workplaces not only helps employees find joy in their work but also strengthens and ensures the sustainability of the organization itself.

RESEARCH CAPACITY BUILDING: PRINCIPLES AND DESIGN FOR EDUCATIONAL APPLICATIONS

Pinda Varasunan — 2026-06-26

Research capacity building can be defined as a systematic process of enhancing the research competencies of individuals, groups, organizations, or institutions, enabling them to employ research as a mechanism for the development and generation of new knowledge. Although widely recognized as an essential mechanism for enhancing research performance, the concept has been defined and operationalized differently by various scholars, particularly within educational contexts. This academic article synthesizes key perspectives on research capacity building in education across five dimensions: 1) its definition as a process of enhancing research knowledge and skills among teachers and educational personnel; 2) underlying principles emphasizing the integration of diverse and dynamic theoretical approaches; 3) conceptual frameworks, including the models proposed by Cooke and Edwards et al.; 4) the significance of sustained and appropriate timeframes for effective development; and 5) major challenges, such as conceptual complexity, organizational constraints, limited structural support, and individual factors. It is hoped that this academic article will serve as a useful reference for readers and practitioners interested in applying research capacity building concepts in future practice.

THE DEVELOPMENT OF ENGLISH CRITICAL READING ABILITY THROUGH CHILDREN’S LITERATURE USING THE CONTENT AND LANGUAGE INTEGRATED LEARNING (CLIL) APPROACH FOR SECOND-YEAR ENGLISH PRE-SERVICE TEACHERS

Pawinee Dechted — 2026-06-26

This study aimed to 1) compare students’ critical English reading ability before and after being taught through the Content and Language Integrated Learning (CLIL) approach, and 2) examine students' satisfaction by using the Content and Language Integrated Learning (CLIL) approach. The population comprised 60 second-year English majors from the Faculty of Education, Pibulsongkram Rajabhat University. Purposive sampling was employed to select 30 students as the sample. The research instruments included: 1) lesson plans for the course EDUC351 Learning Management for Thinking Skill Development through Children’s Literature, which were evaluated at a high level of appropriateness ( = 4.72, SD = 0.38); 2) a critical English reading ability test with item–objective congruence indices ranging from 0.67 to 1.00, difficulty indices (p) between 0.50–0.80, discrimination indices (r) between 0.30–0.83, and a reliability coefficient (KR-20) of 0.82; and 3) a satisfaction questionnaire on Content and Language Integrated Learning (CLIL) with a Cronbach’s alpha coefficient of 0.87. The intervention lasted six weeks, totaling 12 instructional hours. Data were analyzed using mean, standard deviation, and a t-test.

The research findings revealed that 1) students’ critical English reading ability significantly improved after learning through the CLIL approach at the .05 level of significance and 2) students reported a high level of satisfaction with the CLIL-based learning approach ( = 4.79, SD = 0.27).

AI USAGE STRATEGIES, COMPREHENSION LEVELS, AND ACADEMIC ENGLISH PARAPHRASING PERFORMANCE AMONG MASTER'S STUDENTS

Natthaya Thamdee — 2026-06-26

This study aimed to 1) analyze the levels of comprehension and the quality of academic English paraphrasing among master's students in the context of Artificial Intelligence (AI) use, 2) classify students' AI usage strategies and characteristics based on their behaviors and paraphrasing outcomes, and 3) examine the relationships among AI usage strategies, comprehension levels, and academic English paraphrasing quality. A mixed-methods approach was employed with a sample of 22 master’s students. Research instruments included an academic English paraphrasing task, open-ended questions to assess comprehension, a reflective questionnaire on AI use, a time-and-confidence report, and a five-dimension paraphrasing rubric (total score 0–10). Quantitative data were analyzed using descriptive statistics, while qualitative data were examined through content analysis.

The findings revealed that 1) overall paraphrasing quality was at a moderate-to-high level; students were able to preserve core ideas and appropriately restructure language, although fluency and clarity remained comparatively lower, 2) students could be classified into four groups based on their AI usage strategies and levels of self-regulation, and 3) AI usage strategies and comprehension levels were associated with paraphrasing quality, with higher performance observed among students demonstrating strong self-regulation and metacognitive awareness. The results suggest that AI is a high-potential support tool; however, its effectiveness depends on strategic use and learners’ reflective engagement.

ADVERTISING RATE SETTING STRATEGIES OF YOUTUBER: A CASE STUDY OF FOOD AND TRAVEL CONTENT CHANNELS

Jiraa Pitakpohntrakul — 2026-06-26

This research aimed to 1) study the advertising rate setting strategies of YouTubers in the food and travel content categories, 2) analyze the factors used by entrepreneurs as investment criteria, 3) explore audience perceptions of advertisements, and 4) propose a preliminary model for advertising pricing. The study utilized a mixed methods research approach. Research instruments included semi-structured interviews guides used for in-depth interviews with 5 YouTubers (with over 100,000 subscribers) and 10 entrepreneurs. Quantitative data were collected via an online survey of 300 viewers recruited through convenience sampling on online platforms. Data analysis involved content analysis for qualitative data and descriptive statistics, including frequency, percentage, mean, and standard deviation, for quantitative data.

The research findings reveal that 1) YouTubers in these categories apply hybrid pricing strategies encompassing three main approaches: cost-based pricing, which reflects efforts to balance costs and returns; value-based pricing, which focuses on creating added value through target audience reach and positive image building; and competition-based pricing, based on market standards and channel potential. Moreover, 2) factors considered by entrepreneurs include multi-dimensional investment value assessment, covering cost-benefit analysis, perceived value evaluation, and marketing outcome measurement in terms of awareness, engagement, and behavioral conversion. In addition, 3) audience perception is significantly linked to content creator credibility, advertising value assessment, and its impact on consumption and travel behavior. Finally, 4) the proposed pricing model reflects a balance between actual production costs, advertiser-perceived value, and market standards, considering audience perception and trust as crucial mechanisms linking to long-term marketing outcomes.

DEVELOPING AN IDENTITY-BASED CULTURAL HERITAGE LEARNING COMMUNITY TO ENHANCE LIFELONG LEARNING AND LOCAL AWARENESS TO INCREASE INCOME AND COMMUNITY SELF-MANAGEMENT COMPETENCY

Suchada Chitkla — 2026-06-26

This research aimed to 1) examine community needs for enhancing lifelong learning, strengthening local awareness, increasing income, and improving community self-management competency, 2) develop a learning community, and 3) evaluate the effectiveness of the developed learning community. The study employed a participatory research and development (R&D) approach conducted in three phases based on the SECI Model. Community members, students, local leaders, and teachers collaboratively participated in needs assessment, design, implementation, and evaluation processes. The sample comprised 230 voluntary participants selected through purposive sampling, including 30 early childhood children, 80 basic education students, 20 vocational students, 70 working-age adults, and 30 older adults. Research instruments included questionnaires and semi-structured interviews. Data were analyzed using frequency, percentage, mean, standard deviation, and content analysis.

The findings revealed that 1) the primary tangible cultural heritage need of the community was Phra Mahathat Woramahawihan Temple, while key intangible cultural heritage needs included traditional local desserts, local savory dishes, and indigenous handicrafts, 2) cultural heritage identity-based learning community consisted of five core components—people, community knowledge, learning activities, media and technology, and collaborative networks—with learning activities emphasizing experiential and intergenerational learning, and 3) participants demonstrated significantly higher post-activity learning outcomes compared to pre-activity outcomes across all activities. The results indicated that the developed identity-based cultural heritage learning community effectively enhanced lifelong learning, strengthens local awareness, and improved community self-management competency, contributing to sustainable community development.

STUDY OF LEARNING OUTCOMES IN THINKING POCESS SKILL DEVELOPMENT COURSE OF STUDENTS USING POWERFUI QUESTIONS LEARNING ACTIVITIES

Suwana Juitnong — 2026-06-26

The objectives of this research were to 1) compare learning outcomes in the Thinking Process Skills Development course of students after receiving Powerful Questions-based learning activities against the criterion of 70% of the full score, and 2) examine students' satisfaction toward Powerful Questions-based learning activities in the Thinking Process Skills Development course. The sample consisted of 10 fourth-year undergraduate students majoring in chemistry and general science in the Faculty of Education, Valaya Alongkorn Rajabhat University under the Royal Patronage, enrolled in the second semester of the 2023 academic year, obtained through cluster random sampling. The research instruments included 8 lesson plans totaling 64 hours, a learning outcome test with a reliability of 0.84, a satisfaction questionnaire with a reliability of 0.81, and an appropriateness evaluation form for the Powerful Questions-based learning activity plans. The statistics used in the data analysis were mean standard deviation and t-test one sample.

The research findings were as follows 1) learning outcomes in the Thinking Process Skills Development course after receiving Powerful Questions-based learning activities were significantly higher than the 70% criterion at the .05 level of statistical significance. Morover, and 2) overall student satisfaction toward the Powerful Questions-based learning activities in the Thinking Process Skills Development course was at the highest level ( = 4.52, SD = 1.01).

FACTORS INFLUENCING MENTAL HEALTH LITERACY AND PERFORMANCE OF VILLAGE HEALTH VOLUNTEERS FOR OPERATING COMMUNITY MENTAL HEALTH IN PATHUM THANI PROVINCE

Hathairat Oumnoi — 2026-06-26

This study aimed to 1) examine the levels of mental health literacy and community mental-health performance of village health volunteers (VHVs) in Pathum Thani Province, 2) investigate the factors influencing mental-health literacy, and 3) study about the factors influencing community mental-health performance. The research sample consisted of 401 VHVs selected from community health networks. The multi-stage sampling method involved proportional stratified random sampling to divide the population into subgroups or strata, followed by simple random sampling. Data were collected using questionnaires and analyzed by frequency, percentage, mean, standard deviation, Multiple Regression Analysis, and Multinominal Logistic Regression.

The research results revealed that 1) the overall mental-health literacy of VHVs was at a high level ( = 4.03, SD = .405). Regarding community mental-health performance, 190 volunteers (47.4%) showed a moderate level, 140 volunteers (34.9%) showed a low level, and 71 volunteers (17.7%) showed a high level. Morever, 2) four factors significantly predicted mental-health literacy at the .05 statistical level including meaningful work, respect, work environment, and social support, which together explained 61.60% of the variance. In addition, and 3) five factors significantly predicted community mental-health performance including meaningful work, self-efficacy, respect, work environment, and social support, jointly accounting for 7.7% of the variance.

ACTIVITY-BASED COSTING IN PRODUCTION AND LOGISTICS PROCESS OF THE VILLAGE PRODUCTS OF BANG KRA CHAO WOMEN’S CAREER DEVELOPMENT COMMUNITY ENTERPRISE

Suphawadee Saisanit — 2026-06-26

This research aimed to 1) analyze the total cost, and 2) propose cost reduction guidelines for the production and logistics processes of the Community Enterprise Group for Women’s Career Development, Bang Krachao Subdistrict, producers of Thai rolled wafers, by applying the concept of Activity-Based Costing (ABC).

The findings demonstrated that 1) the total cost amounted to 967,504 baht per year, or an average of 40.31 baht per pack. The cost structure comprised raw materials and packaging (47.47%), production processes (51.87%), and delivery and return costs (27.87%), while personnel and facility costs accounted for 38.82% [RW2.1]of the overall cost, and 2) the proposed cost-reduction guidelines included collective purchasing of raw materials and packaging, redesigning the production layout and improving labor efficiency, adopting supporting technologies to control quality and minimize waste, consolidating transportation rounds for logistics management, and eliminating non-value-added activities in the production process. Activity-based costing analysis is therefore an essential tool that enables community enterprises to develop sustainable production and marketing strategies, as well as to serve as a model for application to other community enterprise groups.

DEVELOPING A PHONICS-BASED INSTRUCTIONAL ACTIVITY PACKAGE TO ENHANCE THAI READING AND WRITING PROFICIENCY AMONG GRADE 3 STUDENTS

Veerapa Chouyphet — 2026-06-26

This study aimed to 1) develop a phonics-based instructional activity package to enhance Thai reading and writing abilities of Grade 3 students, 2) examine its effectiveness based on the 80/80 criterion, 3) compare students’ reading and writing abilities before and after learning through the package, and 4) investigate students’ satisfaction with the learning activities. The participants were 19 Grade 3 students from Ban Nong Rawiang School, Maha Sarakham Province, in the first semester of the 2024 academic year. Research instruments included 12 phonics-based instructional activity sets and 12-hour lesson plans, a 40-item achievement test, and a student satisfaction questionnaire. Data were analyzed using percentages, means, standard deviations, and a dependent-sample t-test.

The research findings were as follows: 1) Twelve phonics-based instructional activity sets were developed in accordance with the sequential steps of phonics instruction and aligned with the Basic Education Core Curriculum, 2) The package achieved effectiveness scores (E1/E2) of 90.52/85, exceeding the 80/80 criterion, 3) Students' posttest mean score (17.00) was significantly higher than their pretest mean score (11.78) at the .01 level of statistical significance, and 4) Students reported the highest level of satisfaction with the instructional activity package. These findings confirmed that the phonics-based instructional activity package was effective in improving Thai reading and writing abilities and was well accepted by learners.

DEVELOPMENT OF A TRAINING PROGRAM ON INTELLIGENT MAINTENANCE MONITORING AND REPORTING SYSTEMS FOR THE HOTEL INDUSTRY

Hanphon Mitwong — 2026-06-26

The objectives of this study were to 1) develop a training curriculum, 2) examine its effectiveness, 3) compare the learning achievement of trainees, and 4) to evaluate their satisfaction with the training program on intelligent monitoring, tracking, and reporting technology for maintenance in the hotel industry. The sample group consisted of 15 hotel engineering staff purposively selected from the Association of Engineering Managers and Skilled Technicians of Southern Thailand. The research instruments included the curriculum, achievement tests, worksheets, and a satisfaction questionnaire. Instrument quality was verified using the Item Objective Congruence Index (IOC), item difficulty and discrimination indices, KR-20, and Cronbach’s alpha. Data were analyzed using descriptive statistics (mean, standard deviation), inferential statistics (a paired-samples t-test), and efficiency analysis (E₁/E₂).

The results revealed that 1) the developed training curriculum was clear, comprehensive, and applicable. The achievement test showed acceptable reliability with a KR-20 value of 0.73, while the satisfaction questionnaire demonstrated high reliability with a Cronbach’s Alpha of 0.90; 2) the training program achieved good efficiency in both theory and practice, with theoretical process/result efficiency of 76.67/80.33 and practical efficiency of 71.14/75.33, meeting the established criteria; 3) the t-test value was 11.084, indicating that post-training scores were significantly higher than pre-training scores, and 4) overall satisfaction with the training was at a high level ( = 4.21, SD = 0.65), with the highest rating given to learning outcomes, while satisfaction with training materials, methods, instructors, and content was at a high level.

DEVELOPING CREATIVE THINKING SKILLS OF ROBOTICS AND AUTOMATION ENGINEERING STUDENTS THROUGH SCENARIO-BASED LEARNING USING GENERATIVE AI

Rattana Suwannatip — 2026-06-26

The purposes of this research study were to 1) compare the learning achievement of students before and after the course, 2) evaluate the creative thinking skills of students, and 3) study the satisfaction of students learning through a simulated situation using Generative AI. The sample group consisted of 8 students from the Robotics and Automation Engineering program at Si Songkhram Industrial Technology College, Nakhon Phanom University, who were enrolled in the "Creative Thinking and Problem Solving" course. The research instruments included 1) Lesson plan and 2) A 30-item achievement test covering four lessons. It was validated for content by three experts with a reliability of 0.81 and a difficulty index (p) ranging from 0.25 to 0.78, which is within an appropriate range. 3) A 20-item creative thinking skills assessment, comprising four main aspects: Originality, Flexibility, Fluency, and Elaboration. The assessment was validated for content by three experts with an Index of Item Objective Congruence (IOC) ranging from 0.67 to 1.00 and a reliability of 0.89. and 4) A 10-item student satisfaction questionnaire. It was validated for content by three experts with an Index of Item Objective Congruence (IOC) ranging from 0.80 to 1.00 and a reliability of 0.90. The statistical methods used for data analysis were percentage, mean, standard deviation, and t-test.

The research findings were as follows: 1) the post-test learning achievement in creative thinking skills had an average score of 26.50 out of 30 points, equivalent to 88.33%. This was significantly higher than the 60% criterion at a statistical significance level of 0.05, 2) for creative thinking skills, the students achieved an average score of 21.75 for Originality (87.00%), 22.17 for Fluency (88.68%), 20.83 for Flexibility (83.32%), and 19.42 for Elaboration (77.68%), all of which were at a "very good" level, and 3) the overall student satisfaction had an average score of 4.58 with a standard deviation of 0.51.

FACTORS AFFECTING ORGANIZATION CITIZENSHIP BEHAVIOR OF UNIVERSITY EMPLOYEES AT VALAYA ALONGKORN RAJABHAT UNIVERSITY UNDER ROYAL PATRONAGE

Monrudee Chuangcham — 2026-06-26

This research aimed to study 1) the level of factors influencing the organizational citizenship behavior of university employees at Valaya Alongkorn Rajabhat University under the Royal Patronage was determined by four factors: psychological ownership, workplace attachment, person-organization fit, and organizational values, and 2) the factors affecting the organizational citizenship behavior of university employess of Valaya Alongkorn Rajabhat University under Royal Patronage. The research instruments where questionnaires consist of 6 sections. The sample group consisted of 259university academic and support staff. The statistics used for data analysis were percentage, mean, standard deviation, pearson product-Moment correlation coefficient and stepwise multiple regression analysis.

The research findings revealed that 1) the levels of factors influencing the organizational citizenship behavior of university employees at Valaya Alongkorn Rajabhat University under the Royal Patronage, namely organizational values, psychological ownership, person-organization fit, and workplace attachment, had mean scores of 4.41, 4.22, 4.16, and 4.04, and 2) respectively. it was found that there were 3 variables which were organizational value, psychological ownership, and social workplace attachment, these variables influenced the Organizational Citizenship Behavior with statistical significance at the level of .01. The predictors accounted for 42.5% of the variance in the Organizational Citizenship Behavior (R² = .425), which was statistically significant at the .01 level.

UNDERSTANDING ENGLISH READING STRATEGIES AND ENGAGEMENT AMONG THAI UNDERGRADUATE STUDENTS: A CASE STUDY OF MAHAMAKUT BUDDHIST UNIVERSITY, ROI-ET CAMPUS

Patlada Wongyotha — 2026-06-26

This study aimed to 1) investigate the level of reading strategy use among undergraduate students at Mahamakut Buddhist University, Roi-Et Campus; 2) examine students' perception of reading engagement; and 3) explore the relationship between reading strategy use and students' perception of reading engagement.The participants consisted of 350 undergraduate students from seven majors on undergraduate level. Data were collected by using a questionnaire comprising 44 items, along with a semi-structured interview. The data were analyzed through both quantitative and qualitative methods, including Mean, Standard Deviation, percentage and correlation coefficient.

The results revealed that 1) the level of reading strategy use was moderate level; 2) the level of perception on reading engagement was moderate level, with “skipping difficult words” identified as the highest-scoring strategy; and 3) the relationship between the use of reading strategies and students’ perception of reading engagement was positive correlation. These findings underscored the importance of promoting intrinsic reading strategies and implementing targeted strategies to improve reading comprehension. Nevertheless, although the correlation was statistically significant, its practical significance appeared limited, indicating that other factors may have a greater influence on students’ English reading engagement.

THE EFFECT OF TEACHING A SECONDARY VOCATIONAL MATHEMATICS COURSE BASED ON CREATIVE PROBLEM-SOLVING PROCESS COMBINED WITH OPEN-ENDED QUESTIONS TO ENHANCE MATHEMATICAL REASONING ABILITY

Zhang Haiwei — 2026-06-26

The purposes of this research were to 1) compare mathematical reasoning ability before and after implementing secondary vocational mathematics course, 2) compare mathematical reasoning ability after implementing the secondary vocational mathematics course based on creative problem-solving process combined with open-ended questions with criterion set at 70%. The sample was 30 second year students (1classroom) of Zhoukou Polytechnic. They were derived by cluster random sampling. The research instruments were 1) the secondary vocational mathematics course based on creative problem-solving process combined with open-ended questions and its lesson plans, 2) a test paper for second year students’ mathematical reasoning ability with a reliability of 0.88. The data were analyzed by using mean, standard deviation, t-test for dependent samples, t-test for one sample. The qualitative data was analyzed using content analysis.

The findings indicated that 1) the data from the test of students’ Mathematical Reasoning Ability revealed that the mean scores of the post-test ( = 38.3, SD = 3.56) were higher than that of the pre-test ( = 25.17, SD = 1.64) at .001 level of statistical significance (t29 = 27.15, p < .01); 2) the mean scores reflecting students' Mathematical Reasoning Ability after completion of the course was ( = 38.3, SD = 3.56), which was higher than the criterion of 70% at .001 level of statistical significance (t29 = 5.07, p < .01), were found to be at a high level.

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Thida Yotakun — 2026-06-26

Editorial Note