Journal of Graduate Studies Valaya Alongkorn Rajabhat University https://so02.tci-thaijo.org/index.php/JournalGradVRU <p>วารสารบัณฑิตศึกษา มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ (Journal of Graduate Studies Valaya Alongkron Rajabhat University) เป็นวารสารวิชาการที่จัดทำขึ้นโดยมีวัตถุประสงค์เพื่อเผยแพร่ผลงานวิจัยและผลงานวิชาการของนักศึกษาบัณฑิตศึกษา อาจารย์และนักวิชาการ และเพื่อส่งเสริมความก้าวหน้าทางวิชาการแก่สมาชิก นักวิชาการ และผู้สนใจทั่วไป กำหนดออกปีละ 3 ฉบับ ต้นฉบับที่รับพิจารณาจะต้องไม่เคยตีพิมพ์เผยแพร่ในวารสารใดมาก่อนและไม่อยู่ในระหว่างการพิจารณาของวารสารฉบับอื่น บทความที่เผยแพร่ผ่านการประเมินคุณภาพโดยผู้ทรงคุณวุฒิ (Peer Review) ในสาขาวิชาที่เกี่ยวข้อง </p> <p><strong>ISSN 1905-9647 (Print)<br />ISSN 2985-1491 (Online)</strong></p> บัณฑิตวิทยาลัย มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ en-US Journal of Graduate Studies Valaya Alongkorn Rajabhat University 1905-9647 <p>บทความทุกเรื่องได้รับการตรวจความถูกต้องทางวิชาการโดยผู้ทรงคุณวุฒิ ทรรศนะและข้อคิดเห็นในบทความวารสารบัณฑิตศึกษา มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ มิใช่เป็นทรรศนะและความคิดของผู้จัดทำจึงมิใช่ความรับผิดชอบของบัณฑิตวิทยาลัย มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ กองบรรณาธิการไม่สงวนสิทธิ์การคัดลอก แต่ให้อ้างอิงแหล่งที่มา</p> Editorial Note https://so02.tci-thaijo.org/index.php/JournalGradVRU/article/view/269473 The Graduate School The Graduate School Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-31 2024-03-31 18 1 INSTRUCTIONAL SYSTEM DESIGN WITH FINANCIAL PLANNING APPROACH TO UNDERGRADUATE’S FINANCIAL DISCIPLINE IN NEW NORMAL https://so02.tci-thaijo.org/index.php/JournalGradVRU/article/view/261982 <p>The article aims to discuss and give a concrete example of integrating a systematic process of instructional system design (ISD) with financial planning approach in order to enable undergraduate students to create sound financial discipline and apply in particular to their everyday life in the era of Covid 19 crisis or economic difficulties. For this purpose, the article presents instructional system design with five steps: 1) analysis, 2) design &amp; development, 3) implementation, 4) evaluation and 5) propagation and sharing. This is also integrated into the contents of building financial discipline consisting of gathering information and setting financial goals, analyzing and evaluating financial data, writing a financial action plan and following the plan, and reviewing and revising the financial plan periodically. The organized procedure places emphasis on undergraduate’s financial management to financial happiness and fulfills their needs of living in everyday life from financial aspects of making a spending plan, generating additional income, reducing unnecessary expenses, and evaluating personal finance. This not only disciplines undergraduates as both strong Thai and global citizens to put their characteristics of good habits into practice but also reduces their debt problems from unnecessary expenses by means of fostering a harmonious relationship within wisdom, body and mind. As well as instructors can use its value to develop learning management.</p> Wachira Kruekamai Chawalit Kodsiri Copyright (c) 2024 Journal of Graduate Studies Valaya Alongkorn Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-31 2024-03-31 18 1 228 243 THE COMMON CHARACTERISTICS OF SCHEMA THEORY AND INTERTEXTUALITY THEORY: APPROACHES FOR LEARNING MANAGEMENT IN READING INTERPRETATION https://so02.tci-thaijo.org/index.php/JournalGradVRU/article/view/262244 <p>This article presents learning management approaches to enhance reading interpretation skills by utilizing the Schema theory and Intertextuality theory, which support teaching and learning for the development of reading skills. Schema theory represents a person's knowledge and experience as a network of interconnected concepts, and when learners encounter new information, they create new structures and meanings. Meanwhile, the intertextuality theory is a network of relationships between the text being read and other texts in social and cultural contexts. Learners can gain new meanings by considering the connections between the texts and linking them to cultural codes. Both theories, including their components such as codes, structure, interaction between the text and the reader, and interpretation of the content, can be effectively applied together in a learning management to interpret literature by teacher. The article proposes a foundational understanding of both theories and suggests teaching strategies that integrate the strengths of each theory. These teaching strategies help learners comprehend the texts by considering the relationship with other texts or the societal context, thereby revealing deeper and implicit meanings. Furthermore, learners can expand their knowledge from the reading material to a greater extent.</p> Suthiya Pun-iad Thiendanai Sermboonpaisarn Copyright (c) 2024 Journal of Graduate Studies Valaya Alongkorn Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-31 2024-03-31 18 1 244 260 Table of Contents https://so02.tci-thaijo.org/index.php/JournalGradVRU/article/view/269474 The Graduate School The Graduate School Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-31 2024-03-31 18 1 Cover In https://so02.tci-thaijo.org/index.php/JournalGradVRU/article/view/269472 The Graduate School The Graduate School Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-31 2024-03-31 18 1 THE COMPLETE CAREER POTENTIAL DEVELOPMENT OF THE ELDERLY CLUB IN BAAN MAI THONG CHAI, TAMBOL KLONGLAN, KLONGLAN DISTRICT, KAMPHAENG PHET PROVINCE https://so02.tci-thaijo.org/index.php/JournalGradVRU/article/view/248912 <p>The aims of this research were to 1) study the career’s condition and potential of the elderly club in Baan Mai Thong Chai, 2) develop the complete career’s potential of the elderly club in Baan Mai Thong Chai, and 3) develop the complete career management of Tambol Klonglan, Klonglan District, Kamphaeng Phet Province. The data collected by using the questionnaire and in-depth interviewing. The population and samples were 11 elderly chairpersons and 45 elderly members. Analyze the data by classification Clustering and content analysis.</p> <p>The results had found that 1) this club has located at No. 233, Moo 7, Baan Mai Thong Chai, Tambol Klonglan, Klonglan District, Kamphaeng Phet Province. They have 218 members who separated as 122 ordinary members, 46 associate members, and 50 youth members. The already have completed potential development, 2) their completed career’s potential development as (1) career path as sandal flower fabrication, such as lily, Leelawadee, rose, carnation, round wreath, droplet wreath, pleated fabric and fabric binding, snack cooking, keepsake making, product cost calculating, (2) financing, (3) leadership and membership management, (4) organizing, and 3) they have completed career success patterns as (1) leaders, (2) career knowledge and network, (3) financing, (4) club’s activities, (5) membership organizing, and (6) regulations.</p> Kunuunya Benjawan Prapatsorn Kleebprathum Copyright (c) 2024 Journal of Graduate Studies Valaya Alongkorn Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-31 2024-03-31 18 1 1 9 RESULT OF A STUDY ON THE NEED FOR DIGITAL PLATFORMS USING DESIGN THINKING PROCESS TO ENHANCE THE POTENTIAL OF COMMUNITY ENTERPRISES https://so02.tci-thaijo.org/index.php/JournalGradVRU/article/view/264217 <p>The research objectives were to 1) study the need for digital platforms by using the design thinking process to enhance the community enterprise potential, and 2) develop digital platform elements by using the design thinking process to enhance the community enterprise potential. This research is divided into 2 phases; Phase 1: the sample group consists of community enterprise in Nonthaburi Province, 20 entrepreneurs. The sample in phase 2 consisted of 10 entrepreneurs and 5 experts. Qualitative data was analyzed by content analysis. and quantitative data by means and standard deviation.</p> <p>The findings revealed that 1) the need for digital platforms, i.e, platform features such as product review channels, advice and guidance channels, an online exhibition area and offline distribution, a learning center, various sources of knowledge, sharing opinions, a volunteer system to help community enterprises, providing various information about the upskilling and reskilling courses such as product photography and video production, video editing, packaging design, food preservation, and food processing, etc., and 2) digital platform elements consists of the following details: (1) curriculum or study courses; (2) shops, products or services (3) information or consulting organizations from various agencies (4) community knowledge sharing; and (5) important announcements. The components of the digital platform regarding community knowledge sharing are at the most appropriate level. It is calculated as a mean of 4.80 and a standard deviation of 0.45, followed by an overview of information or consulting organizations from various agencies and an overview of important announcements as well. It is calculated as a mean of 4.60 with a standard deviation of 0.89, and the overall list of digital platform components is appropriate at the highest level. Calculated as a mean of 4.60 and a standard deviation of 0.89.</p> Chutiwat Suwatthipong Pimprapa Phanphai Copyright (c) 2024 Journal of Graduate Studies Valaya Alongkorn Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-31 2024-03-31 18 1 10 26 STRATEGIC DEVEIOPMENT FOR INNOVATION ORGANIZATION OF SCHOOLS UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE 41 https://so02.tci-thaijo.org/index.php/JournalGradVRU/article/view/256781 <p>The purposes of this research were to 1) study the state, problems, and factors related to innovation development of schools, 2) develop strategies for innovation development of schools, and 3) evaluate the innovation development of schools. Under the secondary educational service area office 41. A sample was selected from the directors from 62 and teachers from 331 questionnaires. The informants were 4 the successful schools and answers from 8 interviewers and group discussions with 8 persons. The providers the strategies were 15 persons, and 11 professionals were review the strategies and evaluated the strategies by 17 persons. The research instruments were questionnaire, interview, and assessment. The methods of data collection were in – depth interview, workshop, and connoisseurship. Data was analyzed using frequency, percentage, mean, standard deviation and content analyzed.</p> <p>The results of the study were as follows: 1) the state of innovation development of school was found: The directors have the knowledges, abilities, and participative management. Problems found: The lack of education sector about academic knowledge, medias, and technology. For the internal factors, were found; the teacher and other personally have a good responsibility, creativity and participated in innovation development. The external factor, all levels departments have obviously education policy and supported the innovation development, 2) the strategic development for innovative organization of schools consisted of a vision, 3 missions, 3 missions, 3 strategies issues, 8 strategies, 36 measures, and 15 indicators, and 3) the results of innovation development of school that the developed strategy was appropriate, suitable, feasible and useful were at a high level and the highest.</p> Thanayuth Klungwong Natrada Wongnaya Charoenwit Somphongtham Copyright (c) 2024 Journal of Graduate Studies Valaya Alongkorn Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-31 2024-03-31 18 1 27 39 A STRUCTURAL EQUATION MODEL OF ORGANIZATIONAL COMMUNICATION BEHAVIOR VIA SOCIAL MEDIA OF SUPPORT STAFFS RAJABHAT UNIVERSITY IN BANGKOK https://so02.tci-thaijo.org/index.php/JournalGradVRU/article/view/254067 <p>The purposes of this research were to 1) develop a structural equation model of organizational communication behavior via social media of support staffs Rajabhat University in Bangkok, and 2) validate the concordance of the causal model with empirical data. Research method, the researcher collected data by questionnaire with 380 support staffs Rajabhat University in Bangkok. The data were analyzed by descriptive statistic, factor analysis, Pearson correlation coefficient analysis and Structural Equation Modeling (SEM) analysis.</p> <p>The research findings were as follows: 1) The factors influencing organizational communication behavior via social media has 3 variables: behavioral intention facilitating conditions and habit. And 2) the Structural Equation Modeling (SEM) was fitted with empirical data. The Chi-Square = 355.62, relative Chi-Square = 1.342, p = 0.347, GFI = 0.988, AGFI = 0.967 and RMSEA = 0.012.</p> Tanawut Prakobpol Copyright (c) 2024 Journal of Graduate Studies Valaya Alongkorn Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-31 2024-03-31 18 1 40 53 EFFECTS OF USING DISTANCE LEARNING TELEVISION (DLTV) UNDER ROYAL PATRONAGE IN STRAND 4 HISTORY OF SOCIAL STUDIES, RELIGION AND CULTURE AREA TOWARDS UPPER PRIMARY SCHOOL STUDENTS https://so02.tci-thaijo.org/index.php/JournalGradVRU/article/view/260371 <p>This research aimed to 1) compare students’ academic achievement before and after learning with the Distance Learning Television (DLTV) in Strand 4 History of Social Studies, Religion and Culture Area, 2) compare students’ academic achievement after learning with 75% standard criteria, and 3) investigate students’ satisfaction level after learning. The samples were 32 upper primary school students in the second semester of the 2021 academic year at Ban Rao Ton Chan School, Si Samrong district, Sukhothai by the simple random sampling method. The research instruments were Distance Learning Television (DLTV), an achievement test, and a satisfaction survey. The statistics used for analyzing the data were mean, standard deviation, dependent samples t-test, and a one sample t-test. </p> <p>The research findings were as follows: 1) students' academic achievement after learning with Distance Learning Television (DLTV) was higher than before with a significance level of 0.05, 2) students' academic achievement after learning was higher than 70% standard criteria with a significance level of 0.05, and 3) upper primary school students' satisfaction level after learning was high (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}" /> = 4.13, SD = 0.36).</p> Phathompong Suklek Pranee Sueuthiskul Sujitra Lertsem Boonyanant Klen Boonyanant Copyright (c) 2024 Journal of Graduate Studies Valaya Alongkorn Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-31 2024-03-31 18 1 54 70 THE STUDY OF EFFECTS OF CONSTRUCTIONISM LEARNING TO DEVERLOP SCIENCE PROCESS SKILL OF BASIC CHEMISTRY LABORATORY FOR MATHAYOM SUKSA 2 https://so02.tci-thaijo.org/index.php/JournalGradVRU/article/view/255975 <p>The purposes of this research were to 1) study the science process skills of basic chemistry laboratory, and 2) compare science process skills before and after using constructionism learning theory for mathayom suksa 2 students. The sample of this research were 25 students, who interested in choosing a course of basic chemistry laboratory in 1st semester, 2021, by purposive sampling. Research tools were 1) lesson plan using constructionism theory of basic chemistry laboratory, 2) multiple choice of integrated science process skills tests and created scoring rubric. The statistics used for data analysis were mean, standard deviation, percentage and t-test for dependent sample.</p> <p>The results showed that 1) effects of science process skills after learning by using constructionism theory had the high level at overall 93.8%. The learners to develop science process skills had the highest improvements in 3 orders as follows: experimenting, model-based learning and identifying and controlling variable, respectively. And 2) the comparison of the science process skills of post-test were higher than those of pre-test differences at the statistically significant level of 0.01, the score post-test was higher than the score pre-test.</p> Prichukorn Khongsatra Sirikorn Tosati Copyright (c) 2024 Journal of Graduate Studies Valaya Alongkorn Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-31 2024-03-31 18 1 71 85 A COMPARISON OF INNOVATIVE LEADERSHIP COMPONENTS IN BUDDHACHINNARAJ CONSORTIUM OF SCHOOL ADMINISTRATORS UNDER THE SECONDARY EDUCATION SERVICE AREA OFFICE PHITSANULOK-UTTARADIT https://so02.tci-thaijo.org/index.php/JournalGradVRU/article/view/261999 <p>The purposes of this research were to 1) study the innovative leadership components of educational administrators, and 2) compare the innovative leadership components of educational administrators in Buddhachinnaraj consortium of School Administrators under the Secondary Education Service Area Office Phitsanulok-Uttaradit. The sample group consisted of 17 educational administrators and 138 teachers, selected using stratified random sampling with the Krejcie &amp; Morgan's table. A total of 155 individuals were included. The research instrument was a questionnaire with approximately 5 levels of measurement. The statistical analysis employed included percentages, means, standard deviations, and one-way analysis of variance.</p> <p>The research results were found that: 1) The study of innovative leadership components of educational administrators in Buddhachinnaraj consortium of School Administrators under the Secondary Education Service Area Office Phitsanulok-Uttaradit is overall at a high level (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}" />= 4.28, SD = 0.45). When considering each aspect, the highest average score was found in the aspect of promoting creativity and innovation, while the lowest average score was found in the aspect of having a visionary change. And 2) comparing the innovative leadership components of educational administrators classified according to the size of the educational institutions, it was found that there were no significant differences, both overall and in each aspect.</p> Penpidcha Khamkiaw Nirada Wechayaluck Copyright (c) 2024 Journal of Graduate Studies Valaya Alongkorn Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-31 2024-03-31 18 1 86 96 STRATEGIES FOR COLLECTING LAND TAX FROM THE REVENUE DEPARTMENT MINISTRY OF FINANCE LAO PEOPLE'S DEMOCRATIC REPUBLIC https://so02.tci-thaijo.org/index.php/JournalGradVRU/article/view/256953 <p>The objectives of this research were to 1) study the Priority Needs Index land taxation Department of Taxation, Ministry of Finance, Lao People's Democratic Republic, and 2) formulate the strategy for land taxation Department of Taxation, Ministry of Finance, Lao People's Democratic Republic. Using a blended research method carried out in 2 phases. Phase 1: the sample group 400 peoples, tools used the questionnaire. Phase 2: implementing 2 steps: Step 1: formulate a strategy, the target group was 15. Step 2: evaluate the appropriateness and feasibility of the strategy. the target group is 30 peoples. Data were analyzed using a ready-made computer program. The statistics in the analysis were frequency, percentage, mean and standard deviation.</p> <p>The research results showed that: 1) study the Priority Needs Index land taxation Department of Taxation, Ministry of Finance, Lao People's Democratic Republic, the overall at a high level (PNI Modified = 0.15). Prioritized areas were (1) land tax personnel (PNI Modified = 0.19), (2) land tax policy and planning (PNI Modified = 0.18), (3) data protection and statistics (PNI Modified = 0.14), (4) land tax collection process (PNI Modified = 0.13), and (5) organizational structure (PNI Modified = 0.10). And 2) the strategy for land taxation Department of Taxation, Ministry of Finance, Lao People's Democratic Republic, achieved the vision, mission, goals and 4 strategic. When confirming the strategy. When confirming the strategy, it was found that Overall and each aspect with an average of higher than 3.51 is considered to pass the assessment criteria.</p> Phaitoun Thienglamay Krittikar Sanposh Bussagorn Suksan Copyright (c) 2024 Journal of Graduate Studies Valaya Alongkorn Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-31 2024-03-31 18 1 97 109 DEVELOPMENT OF MOBILE APPLICATION FOR TEACHER’S SCREENING TEST KINDERGARDEN STUDENTS AT RISK STUDENTS WITH LEARNING DISABILITIES IN THAI READING https://so02.tci-thaijo.org/index.php/JournalGradVRU/article/view/260077 <p>The purposes of this research were to 1) study the conditions, problems, and requirements surrounding screening Test Kindergarten Students at Risk Students with Learning Disabilities in Thai Reading, 2) develop the mobile application for screening Test Kindergarten Students at Risk Students with Learning Disabilities in Thai Reading, and 3) findings of employing a mobile application for screening Test Kindergarten Students at Risk Students with Learning Disabilities in Thai Reading. The research was conducted by using research and development. Three phases constitute up the research. Phase 1 was designed to study the conditions, problems, and requirements surrounding Screening Test Kindergarten Students at Risk Students with Learning Disabilities in Thai Reading. Phase 2 aimed to develop the mobile application for Screening Test Kindergarten Students at Risk Students with Learning Disabilities in Thai Reading. Phase 3 focused on the findings of employing a mobile application for screening Test Kindergarten Students at Risk Students with Learning Disabilities in Thai Reading. The samples used in phases1 were teachers in kindergarten schools in Phra Nakhon Si Ayutthaya Province. Utilizing purposive sampling, used in phases 2 and 3 were teachers in kindergarten schools in Phra Nakhon Si Ayutthaya Province. Utilizing purposive sampling, research tools included a structured questionnaire, a screening questionnaire for children with intellectual disabilities, a mobile application performance assessment questionnaire, and a mobile application satisfaction questionnaire for screening preschool children at risk of intellectual disabilities. Data were analyzed using mean and standard deviations.</p> <p>The results showed as follows: 1) The school management about taking care of children with special needs was at the moderate level (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}" /> =3.17, SD=1.34). The school had children screening at the moderate level in all aspects (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}" /> =3.02, SD =1.16). Also, children screening of Thai learning disabilities was the moderate (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}" /> =3.03, SD =1.22). 2) The technical level of mobile application design was at the highest level (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}" /> = 4.58, SD = 0.58). In terms of overall performance, it was revealed that mobile applications were performing at the highest level (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}" /> = 4.71, SD = 0.52). And 3) overall, teachers were satisfied with using the mobile application for Screening Test Kindergarten Students at Risk Students with Learning Disabilities in Thai Reading at the highest level (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}" /> = 4.60, SD = 0.41).</p> Pornrapat Niyomchai Suwit Waiyakoon Copyright (c) 2024 Journal of Graduate Studies Valaya Alongkorn Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-31 2024-03-31 18 1 110 121 WORK COMPETENCY FOR STAFFS IN DIGITAL ERA FOR FUNCTION INTERNATIONAL PUBLIC COMPANY LIMITED STAFFS https://so02.tci-thaijo.org/index.php/JournalGradVRU/article/view/256625 <p>The objectives of this research were to study work competency for staffs in digital era for function international public company limited staffs. The key informants were executives of Function International Public Company Limited or their representatives. The data was collected by an in-depth semi-structured interview. and was analyzed by the content analysis and text verification synthesis.</p> <p>The result of the research revealed that: work competency for Function International Public Company Limited Staffs which were, knowledge and ability to use digital technology and software, job description, hybrid work, privacy laws, English communication skills, complicated problem solving decision making, intuitiveness and innovation, teamwork, self-improvement, readiness for changes, and human relations.</p> Pavin Chinachoti Copyright (c) 2024 Journal of Graduate Studies Valaya Alongkorn Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-31 2024-03-31 18 1 122 131 INNOVATION MANAGEMENT OF THE HOTEL BUSINESS IN PHUKET TO DEAL WITH THE COVID-19 OMICRON SPECIES EPIDEMIC ISSUE https://so02.tci-thaijo.org/index.php/JournalGradVRU/article/view/254253 <p>The study aims to 1) Innovative capital of hotel business in Phuket and 2) study guidelines for setting innovation boundaries of hotel business in Phuket in response to the COVID-19 pandemic crisis. This is a qualitative research using the grouned theory methodology. Using key informants who are hotel managers and a total of 18 service beneficiaries, as well as non-participant observation approaches, data was gathered.</p> <p>The study's findings revealed that 1) innovation capital is a hotel resource that is critical for business operations during times of the COVID-19 pandemic crisis: 1.1) physical innovation capital, 1.2) human resource innovation capital, 1.3) financial innovation capital, and 2) scope of Innovation is like building a strategy for a hotel business group, which can be divided into 5 aspects: 2.1) new product lines, 2.2) completely new product, 2.3) improvement to existing product, 2.4) cost reduction, and 2.5) product re-positioning.</p> Rachanon Taweephol Copyright (c) 2024 Journal of Graduate Studies Valaya Alongkorn Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-31 2024-03-31 18 1 132 145 STUDENTS’ MATHEMATICAL REPRESENTATION OF THE MULTIPLICATION IN CLASSROOM THROUGH LESSON STUDY AND OPEN APPROACH https://so02.tci-thaijo.org/index.php/JournalGradVRU/article/view/260172 <p>The objectives of this research were to explore the characteristics of mathematical representations of students in classroom through the lesson study and open approach of multiplication using a qualitative research model. The target group is Prathom Suksa 2, Semester 2, Academic Year 2019, Ban Mae Sa School, total 30 people, the research tool is 10 lesson plans on multiplication (3). Still camera video recorders and observation record form the data to be analyzed is data in still images. Student work or activity sheet and the protocol obtained by transcribing the text from the video. Data were analyzed using protocol analysis and Cramer &amp; Karnowski’s mathematical representation framework.</p> <p>The research results were found that students have mathematical representations of multiplication as follows: 1) picture mathematical representation to represent numbers. Students use drawing, such as blogging, things in their daily life based on the student experience. To represent the number of members in each group. 2) Mathematical representation with pictures to represent multiplication. Students draw pictures instead of multiplication by drawing circles around the picture. Drawing objects attached together in groups to represent groups.</p> Rungthiwa Khonkarn Copyright (c) 2024 Journal of Graduate Studies Valaya Alongkorn Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-31 2024-03-31 18 1 146 160 STUDY OF LEARNING OUTCOMES FOR CURRICULUM DEVELOPMENT COURSE OF PROFESSIONAL TEACHER STUDENTS USING A HYBRID LEARNING https://so02.tci-thaijo.org/index.php/JournalGradVRU/article/view/262700 <p>The purposes of this research were to 1) compare the learning outcomes of curriculum development courses of professional teacher students after receiving Hybrid Learning with the criteria of 70 percent of the full score, and 2) study the satisfaction of professional teacher students after receiving Hybrid Learning. The sample group was professional teacher students, Faculty of Education, Valaya Alongkorn Rajabhat University under the Royal Patronage of His Majesty the King. In the second semester of the academic year 2022, 1 room of 25 students, selected by a cluster random sampling. The research instruments used in this research were 8 lesson plans, 8 hours, the learning outcome test, used in this study is the learning measurement 60 items with reliability 0.87 and the satisfaction questionnaire has reliability was 0.85. The statistics used for data analysis was mean, standard deviation and t-test for one sample.</p> <p>The research results found that: 1) The learning outcomes of curriculum development courses of professional teacher students after receiving the hybrid learning, higher than 70 percent of the full score criteria, at the 0.05 level of significance. And 2) the satisfaction study of professional teacher students after receiving the hybrid learning, the overall it was at the highest level (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}" /> = 4.73, SD = 0.64).</p> Suwana Juithong Copyright (c) 2024 Journal of Graduate Studies Valaya Alongkorn Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-31 2024-03-31 18 1 161 173 A STUDY OF THAI’S FANCLUB CASE STUDY: "ONE DAY TRIP WITH GULF IN THONBURI" https://so02.tci-thaijo.org/index.php/JournalGradVRU/article/view/256761 <p>This research is qualitative research. The objective of this study was to 1) study the context of the content and the location context on the travel decisions, and 2) study behaviors of Thai fans in celebrity-induced tourism: The Case of "One Day Trip with the Gulf in Thonburi." A phenomenal research method was used. Data was collected through in-depth interviews with "Gulf" Kanawut Tripipattanaphong’s Thai’s fanclub who traveled in the footsteps of the "One Day Trip with Gulf in Thonburi" campaign. Research questions, videos, and audio recordings were collected and used for the research tools. The data was analyzed by using descriptive analysis techniques.</p> <p>The results of the study found that 1) content context and location context influence motivation and affect the decision to travel to follow in the footsteps of their favorite actors. In order to visit the places where the actors traveled, they were promoted through various media and also did activities to imitate the actors, such as taking pictures, eating the same food, etc. And 2) for the celebrity-inducted tourists' behavior, their initial inspiration came from being fans of the actor and wanting to show their loyalty by supporting what the actors have as presenters. Moreover, the Thai fans believed that if an artist receives full support from fans, he or she will get more employment from various agencies, both in the public and private sectors. In addition, from the study of fan groups who like to travel, according to the actors are female, most are teenagers and working age. Their happiness is enjoying the activities that follow the roles of the actors and also relieve stress from their daily lives. It can be concluded that the actors have a huge influence on Thai fans’ travel behavior.</p> Hiranya Klangnurak Santidhorn Pooripakdee Copyright (c) 2024 Journal of Graduate Studies Valaya Alongkorn Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-31 2024-03-31 18 1 174 185 A LEARNING NETWORK MANAGEMENT FOR THE DEVELOPMENT OF TRANSFORMATIVE LEADERS' POTENTIAL OF SAVING GROUP FOR PRODUCTION IN SONGKHLA https://so02.tci-thaijo.org/index.php/JournalGradVRU/article/view/260689 <p>This research aimed to study factors supporting management, management processes and the results of learning network management for the development of transformative leaders of the savings group for production in Songkhla Province. The researchers employed a qualitative approach, case-study type, collecting data from related documents, in-depth interviewed from 12 key informants and participatory observation techniques.</p> <p>The result revealed that: 1) Factors supporting the management of learning networks for the development of transformative leaders of the savings groups consist of (1) personal factors such as having potential and sacrifice, volunteer to represent the community in driving network activities, (2) budget factors, (3) location and space factors, and (4) activities factors. 2) The learning network management processes for transformative leadership development of the production savings groups consist of 5 main processes: (1) network structure, (2) job and role of staffs in network, (3) communication system, (4) organization of shared learning system, and (5) information system. And 3) the outcome of the learning network management processes for the development of transformative leaders of the production savings group can be classified in 3 levels: (1) the individual level : adjust the balance of thinking toward positive behavior change, (2) the family level : reduce expenses, increase income and have savings, living in sufficient life, and (3) The community level: influent to economic community changes, management of working capital of local communities that can create a society of sharing and lead to environmental management with a career in organic agriculture and applying the knowledge gained from joining the network being to balanced development.</p> Atsawaluk Ratchapolsit Wanchai Dhammasaccakarn Somsak Lila Angkana Dhammasajjakan Somruedee Sanguankaew Jirachaya Jeawkok Copyright (c) 2024 Journal of Graduate Studies Valaya Alongkorn Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-31 2024-03-31 18 1 186 200 ENTREPRENEUR JOURNEY MAP ANALYSIS FOR SUPPORTING LEGAL PROTOCOL https://so02.tci-thaijo.org/index.php/JournalGradVRU/article/view/249129 <p>Construct an effective entrepreneur journey map for supporting legal protocol under government regulation is important. Using the hypothetical map without study, the actual map will lead to the cost and termination of the user. Since firms’ productivity basically causes by the actual entrepreneur journey map, enhancing the map by exploring and reducing the pain point in each touchpoint is the crucial contribution. The study conducted by integrating two sources of data: the Thai government agencies' website that support the business activities and interviews from the entrepreneurs. Therefore, the actual map of the entrepreneur's journey was constructed based on qualitative and quantitative analysis- HMM. The results of the study led to enhance the entrepreneurial journey map with support by government websites.</p> Intaka Piriyakul Phetcharat Jinnupong Copyright (c) 2024 Journal of Graduate Studies Valaya Alongkorn Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-31 2024-03-31 18 1 201 215 A DEVELOPMENT OF THE MENTAL HEALTH SCALE OF STUDENTS IN KASETSART UNIVERSITY https://so02.tci-thaijo.org/index.php/JournalGradVRU/article/view/260451 <p>The purposes of this research were to 1) develop questionnaires and validate the quality of the mental health scale of Kasetsart University students by discrimination, 2) evaluate construct validity, and 3) evaluate reliability. The data is collected from 800 students in a multi-stage random sampling. The material used was the mental health scale of students in Kasetsart University. The scale consists of five levels of the rating scale. A Pearson correlation and confirmatory factor analysis were performed to analyze data.</p> <p>The result found that 1) The forty-nine questions on the mental health range of their items were discriminant between 0.092 – 0.877, 2) the content validity of the scale was between 0.40 -1.00 and the confirmatory factor analysis results of the measurement model of the mental health scale was consistent with six indicators (stress, depression, adjustment, anxiety, suicide, and resilience) showed that the measurement model fit the empirical data (χ2 =1624.39, df = 910, p &lt; 0.001, GFI = 0.922, AGFI = 0.903, CFI =0.993, RMSEA = 0.031, NFI = 0.983), and 3) IOC ranging from 0.744-0.922; the overall reliability was 0.880.</p> Uea-anut Tanomwong Copyright (c) 2024 Journal of Graduate Studies Valaya Alongkorn Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-31 2024-03-31 18 1 216 227