Academic Journal of the Northern Rajabhat University Graduate Network

1 A MULTILEVEL STRUCTURAL EQUATION MODEL OF FACTORS AFFECTING PROFESSIONAL COMPETENCE OF THAI TRADITIONAL MEDICINE UNDERGRADUATE STUDENTS

CHOMPHAKAN THONGSEE — 2024-12-26

This study aims to Study the level of factors affecting professional competency in Thai traditional medicine. Develop a multilevel structural equation model of factors affecting

This study aims to study the level of factors affecting professional competency in Thai traditional medicine, develop a multilevel structural equation model of factors affecting professional competency in traditional medicine, and investigate the factors affecting professional competency in Thai traditional medicine. The sample consisted of 90 teachers and 1,050 fourth-year students, selected by multi-stage random sampling. The data were collected by using a questionnaire and analysed by using mean, standard deviation, and multilevel structural equation models. The research results revealed that overall level of factors affecting professional competency in Thai traditional medicine at the individual and university levels was high. The results of the multilevel structural equation model analysis were consistent with the empirical data, with Chi-square= 448.988, df = 251, x² /df=1.79 RMSEA =0.027 CFI =0.963, TLI = 0.955 SRMRw = 0.042 , and SRMRb =0.259. It was found that the factors at the university level affecting professional competency in Thai traditional medicine were: teacher spirit with a value of 1.000, perception of teachers' abilities with a value of 2.401, educational institution management with a value of 1.000, curriculum management with a value of 0.429, and academic environment Physical with a value of 0.454. In addition, in terms of the factors at the individual level, it was found that the attitudes towards learning had the size of influence with a value of 1.000, achievement motivation with a value of 1.471, confidence in one's own power with a value of 2.059, social support with a value of 1.000, teaching and learning with a value of 0.973, service workers with a value of 1.000, service operations with a value of 0.689, and service environment with a value of 0.877.

2 BUSINESS PLAN INNOVATION AND DIGITAL MARKETING TO INCREASE BUSINESS OPPORTUNITIES OF HANDICRAFTS FROM THE FOUNDATIONAL WISDOM, KHLONG LAN DISTRICT, KAMPHAENG PHET PROVINCE

KANITTHA SRIPIROM — 2024-12-26

This research aimed to create business plan innovation and evaluate digital marketing affecting the business advantage of handicrafts from foundational wisdom, Khlong Lan District, Kamphaeng Phet. The data were collected using questionnaires with 400 Thai consumers in Kamphaeng Phet and using focus groups and interviews with informants who were members of the Ban Khlong Toei hill-tribe silverware handicraft group, academic experts in marketing, and the academic advisors to the silver handicraft group. Statistics used for data analysis were mean, standard deviation, and content analysis.

The research findings revealed that the results from preparing a business plan were that the customers were ethnic groups, domestic and foreign, and working people. The products had a unique pomelo pattern made from 92.5% pure silver. The sales channels were Line and Facebook, with cooperation networks from local government organizations, higher education institutions, and community development offices. The business partners included silver shops in Ban Mo market and shops in Phitsanulok. The main activities were receiving orders for production and setting up product booths at annual exhibitions or festivals in the province. Moreover, the main resources used were pure silver plates and silver stamping equipment. For the evaluation of digital marketing results, it was found that TikTok had the highest number of views, followed by YouTube. From digital marketing, it was found that new customers were asking about and ordering rings and necklaces through Facebook than any other channel. In addition, the group still had regular customers who ordered products through Line and personal Facebook from the group members because they were close and could order products directly rather than ordering from the page created by the researchers.

3 CREATIVE COFFEE TOURISM INTERPRETATION THROUGH INFOGRAPHIC MEDIA DESIGN “FROM TREE TO CUP”: KHOAKHO’S ARABICA

WANCHATR KANHA — 2024-12-26

This research aimed to 1) study the issues and needs for the development of creative coffee tourism communication, and 2) design infographic media to promote creative coffee tourism in Khao Kho District, Phetchabun Province. 10 key informants, including coffee shop entrepreneurs, coffee farmers, local government agencies, and tourism association representatives. Data were collected through group interviews and analyzed inductively to identify issues and communication strategies, leading to the design of prototype infographic media by researchers and design experts. Using the population that assessed satisfaction with infographic media design, including: Thai tourist, including coffee shop entrepreneurs, coffee farmers, government and private sector agencies. Data were collected using questionnaire and analyzed using mean, standard deviation, and descriptive analysis. The research found that the challenges in creative tourism communication involve the target audience's lack of knowledge and understanding and the demand for creative tourism communication media includes modern, visually appealing infographics that are easy to understand. Hence, two sets of infographic media were developed: 1) infographics promoting creative coffee tourism in Khao Kho District, featuring information about Arabica Khao Kho and specialty coffee, and 2) infographics showcasing creative coffee tourism activities and routes a story titled "From Tree to Cup: Arabica Khao Kho." This allowed tourists to access data via QR codes. The satisfaction evaluation of the infographic media showed an overall high level of satisfaction.

4 DEVELOPING FOOTBALL TOURISM DESTINATIONS WITH NOSTALGIC EXPERIENCES

Teerapattara DEE-AIM — 2024-12-26

The study aimed to study the nostalgic experiences of football tourism and suggest guidelines for creating football tourism destinations based on nostalgic experiences. This qualitative research utilized in-depth interviews to collect the data with 32 informants including executives of the provincial tourism and sports offices, executives of the provincial administrative organizations, executives of football clubs, hotel business operators, restaurant business operators, souvenir shop owners, local residents and football tourists in areas with football teams competing in Thai League 1 and Thai League 2. The data were analyzed by using content analysis. The findings revealed that the nostalgic experience of football tourism comprised 6 aspects: experience, sport team, environment, socialization, personal identity, and group identity. It was suggested that the guidelines for creating football tourism destinations should include 6 key strategies: creating attractions for football tourism, improving accessibility to football tourism destinations, enhancing facilities for football tourism, organizing football tourism activities, creating an immersive football tourism atmosphere, and managing safety in football tourism. The research results can assist those involved in football tourism by offering products and services that effectively create nostalgic experiences tailored to the needs of football tourists.

5 THE EFFECTS OF REFLECTIVE THINKING ACTIVITIES ON CRITICAL THINKING ABILITIES AND ACADEMIC ACHIEVEMENT OF GRADUATE SCIENCE TEACHER STUDENTS AT CHIANGMAI RAJABHAT UNIVERSITY

SASITHORN INTUN — 2024-12-26

The purposes of this research were to study the critical thinking abilities of graduate science student teachers who studied with reflection activities and compare learning achievement scores between before and after studying by reflection activities. Participants in the research were 11 graduate science student teachers in the science teaching curriculum studying at the first semester of 2023 Chiangmai Rajabhat University who enrolled in the course ESCI 5101 (Teachership and Psychology of Learning), selected by purposive sampling. The instruments of this research were lesson plans based on reflection activities, a learning achievement test, a reflection activity journal, and a critical thinking ability test. The statistics used for data analysis were mean, standard deviation, Wilcoxon signed rank test, and content analysis. The results revealed that the overall critical thinking abilities of the graduate science teacher students after study were at a high level, and the learning achievement after learning was significantly higher than that before learning at the .05 level.

6 THE EFFECT OF BRAIN-BASED LEARNING MANGEMENT ON LEARNING ACHIEVEMENT AND SATISFACTION IN HEALTH AND PHYSICAL EDUCATION SUBJECT OF GRADE 3 STUDENTS

SATITRA BANGSOMBUN — 2024-12-26

The purposes of this research were to compare the learning achievement of Grade 3 students before and after learning management based on Brain-Based learning as well as the learning achievement of Grade 3 students after learning management based on Brain-Based learning with the criteria of 70 percent of full score, and study the satisfaction of the students toward learning in the Health and Physical Education subject. The sample was 24 Grade 3 students of the Watvoranadbanphot School, selected by Multi-stage sampling. The research instruments were: the lesson plans according to Brain-Based learning management, the Health and Physical Education subject achievement test, and a satisfaction evaluation form on the Health and Physical Education subject. The data were analyzed using the mean, standard deviation, t-test for dependent samples and t-test for one sample. The research results revealed that the students’ a mean score before the learning management was 13.25, a standard deviation equal to 1.87 and a mean score after learning was 27.33, with a standard deviation equal to 2.04, showing that the learning achievement after learning was higher than before with a statistically significant level at.05. Also, their mean score after learning was 27.33, showing that the learning achievement after learning was higher before with the criteria of 70 percent criterion at the level of .05 significance. In addition, the students’ satisfaction with the learning management was at the highest level.

7 A DEVELOPMENT OF EARLY CHILDHOOD TEACHERS’ COMPETENCIES BY CHANGING ON-SITE LEARNING ACTIVITIES TO ONLINE TO TURN CRISIS INTO OPPORTUNITIES IN THE DIGITAL AGE

SROUNGPORN KUSOLSONG — 2024-12-26

The objectives of this research were to study the learning management conditions of early childhood educational institutions, develop the competencies of early childhood teachers, and evaluate the satisfaction of early childhood teachers regarding the transition of activities from on-site to online. The sample consisted of 150 early childhood teachers in Phetchabun Province and 20 participants in the learning activities. The research instruments included an interview schedule, a questionnaire, and an evaluation form. The statistical methods used for data analysis were mean, standard deviation, percentage, and t-test. The research findings revealed that the teachers prioritized on-site learning skills while organizing on-line learning activities utilizing YouTube technology. Additionally, teachers were interested in developing their technological and digital skills to enhance learning management and produce educational media for early childhood education, particularly in creating online worksheets. The results of the evaluation showed that early childhood teachers’ overall competencies were at a high level. The comparison of technological skill learning among early childhood teachers showed that the average score before participating in the activities was 10.80, while the average score after the activities increased to 13.43. This development was statistically significant at the 0.05 level. Also, the results of the evaluation indicated that the overall teachers’ satisfaction towards the activity management was at the highest level.

8 GUIDELINES FOR DEVELOPING WORK SKILLS TO CREATE INCOME GUARANTEES FOR THE ELDERLY IN THE FUTURE: NAKHON SAWAN PROVINCE

SUWANNA KHUNDILOKNATTAWASA — 2024-12-26

The objectives of this research were to study the work skills of the elderly according to the needs of business establishments or employers in Nakhon Sawan Province and develop guidelines for developing and improving work skills to create income guarantees for the elderly in the future. The data were collected through in-depth interviews with 30 key informants, including managers or representatives of business establishments employing the elderly, selected from business establishments employing the elderly. The data were also collected through a focus group discussion with 20 representatives of business establishments, experts, and related agencies, selected by purposive sampling from those with knowledge, expertise, and experience in hiring the elderly. Data were analyzed using content analysis. The research results revealed that the work skills of the elderly according to the needs of business establishments or employers in NakhonSawan Province consisted of technological skills, service skills, various professional skills, and experience transfer skills. As for the guidelines for developing and improving work skills to create income guarantees for the elderly in the future, business establishments or employers should organize training; government agencies and educational institutions should organize training projects for the elderly on necessary skills; and the elderly should study further to develop various skills on their own.

9 THE DEVELOPMENT OF PHLENGRUA LAEM PHO FOLK SONG ACTIVITY PLAN TOWARDS CREATING PHLENGRUA SINGING ACTIVITIES FOR THE ELDERLY

KRUBOON PREMSRI — 2024-12-26

This research aimed to study the characteristics of Laem Pho folk boat songs for developing singing activities for the elderly, develop and implement an activity plan for Laem Pho folk boat song singing, and examine the satisfaction of elderly participants towards the folk boat song activities. The sample of this research and development consisted of 12 elderly participants aged 60 years and above from Phichit Province, selected through purposive sampling based on their physical mobility capabilities. The research instruments included a folk boat song activity plan and a semi-structured interview form for satisfaction assessment. The data were analyzed using content analysis.The findings revealed that Laem Pho folk boat songs possessed unique characteristics reflecting riverside community lifestyles, beliefs, and culture, making them suitable for adaptation into elderly activities. Consequently, the developed activity plan consisted of three main phases:preparation, implementation, and evaluation, with activities divided into three sessions over a three-hour period. It was found that the elderly participants expressed high satisfaction with the activities, reporting that they promoted unity, social interaction, and self-expression. They also suggested expanding the activities to allow more elderly community members to participate.

Journal of Graduate Studies in Northern Rajabhat Universities

editor — 2024-12-26