TY - JOUR AU - บุญสภา, คาลอส AU - ศรีโยธิน, สฤษดิ์ PY - 2018/09/04 Y2 - 2024/03/28 TI - Social Network Behavior in Organization JF - Journal of Educational Review Faculty of Education in MCU JA - Education MCU VL - 3 IS - 1 SE - Research Article DO - UR - https://so02.tci-thaijo.org/index.php/EDMCU/article/view/143843 SP - 21-34 AB - <p>The objectives of this research were to study the social network in <br>organization and the opinion of the executives to the social network of 4 companies <br>with different categories: Printing press, Insurance Broker, Hospital and Textile. The <br>examples were one executive and 10 staff of each company, 44 in total. The <br>instruments used in the study were efficiency test and interview form.<br>The results of the study found that the efficiency of the social network use <br>was at 2.31, 2.31 in communication, 2.49 in expectation, 2.23 in satisfaction, and in <br>total it was 2.34. The negative result was at a low level at 1.22. The use of social <br>network in customers was to receive an order locally and internationally and in <br>officials was to provide product information to customers and company public <br>relation. Furthermore, the officials use social network for communication in work, <br>internal public relation and for a good relation among officials.</p> ER -