Journal of Business, Innovation and Sustainability (JBIS)

The Influence of Lean Success Factors and Innovation on Competitiveness: A Structural Equation Modeling

Sawat Wanarat, Naritpong Suksmarnwong — Fri, 29 Mar 2024 00:00:00 +0700

The primary goal of this research is to investigate the positive impact of Lean success factors and product innovation on competitiveness in terms of cost & price, products quality, and delivery. The information was gathered through questionnaires from 409 executives of automotive industry and analyzed using a structure equation model (SEM). The results correlated to the empirical evidence in a good level. CMIN/DF = 2.627, GFI = 0.949, NFI = 0.950, RFI = 0.916, IFI = 0.968, TLI = 0.946, CFI = 0.968, RMSEA = 0.063. According to the findings of this study, the Lean success factors had positive effects on competitiveness in terms of cost and price (0.65), products quality (0.19) but no statistically significant effects on delivery. Product innovation benefited from lean success factors (0.67). Product innovation improved competitiveness in terms of product quality (0.80) and delivery (0.90), but had no statistically significant effects on competitiveness in terms cost and price of Thai automotive industry.

The Development of Urban Tourism in the Khlong Bang Luang Community Area, Phasi Charoen District, Bangkok

Voralak Kiawmeesuan — Fri, 29 Mar 2024 00:00:00 +0700

Despite the readiness of Thailand for urban tourism, strategies for tourism development remain disjointed and the tourism product development plan that is not yet successful, thus urban tourism is not sufficiently distinctive or memorable for the tourists. Furthermore, the tourism resource supply and demand remained poorly balanced, thus this study aimed to examine the physical characteristics or strength of the area and opinion of the urban tourism development stakeholders in Khlong Bang Luang community area, Phasi Charoen District, Bangkok, in addition to the opinion and behavior of Thai tourists in Khlong Bang Luang community area, Phasi Charoen District, Bangkok, as well as developing an urban tourism development guideline for Khlong Bang Luang community area, Phasi Charoen District, Bangkok. The study found that the 5As: attractiveness, accessibility, amenity, accommodation, and activity, as well as digital technology could be used to explain factors in the Tourist Behavioral Intention or TBI in Khlong Bang Luang community area, Phasi Charoen District, Bangkok, consisting of promotion of revisiting, encouraging the Khlong Bang Luang community locals to plan a sustainable tourism activity, improving the physical characteristics, making announcement signs, utilizing technology to promote tourism, utilizing online and offline technology, utilizing other forms of technology, cooperating with allies, and utilizing the website as the main channel for announcement of campaigns and news.

The Development of Community Enterprise of Nakorn Nayok Province Based on the Concept of Creative Economy

Suwapatchara Wuthisen — Fri, 29 Mar 2024 00:00:00 +0700

This study examines to find ways to develop community enterprises in Nakhon Nayok Province based on the concept of creative economy under the knowledge and understanding of entrepreneurs, problem conditions and potential, including marketing mix factors. The results that the marketing mix of customer experience, the aspect of creating value in the minds of customers, sales channels that can be sold anywhere, and creating followers in the brand Influencing the strategy of creative economy for community enterprise entrepreneurs in Nakhon Nayok Province. For the guidelines of community enterprise development in Nakhon Nayok Province according to the concept of creative economy, it consists of the use of local wisdom in management to respond to opportunities from the increasing consumption of agricultural products and safe food, The integration of entrepreneurs in response to the tourism promotion policy, The use of technology in management to respond to the needs of consumers, and writing an annual action plan on promoting the concept of creative economy that can lead to concrete operations.

Factors Influencing Online Information Seeking during Covid-19 Outbreak in Thailand

Adchara Panthanuwong — Fri, 29 Mar 2024 00:00:00 +0700

The present study aims to investigate factors that influenced online information seeking during Covid-19 pandemic in Thailand. Survey research method using online questionnaire was used to collect data from 950 participants. Findings show high level of information seeking among respondents, with professional online news media being the most used source. Respondents’information processing was high across all information channels. Hypothesis testing shows that psychological risk, social risk and safety risk perception were determinants of affective response which in turn, along with informational subjective norms, predicted perceived information sufficiency. Factors found to influence information seeking from professional online news media included perceived information gathering capacity and perceived information sufficiency. For online media of famous online personalities and general public, only perceived information sufficiency was found to affect information seeking of the Thai people. For government’s online media, two factors affecting information seeking were perceived information sufficiency and relevant channel beliefs.

Service Quality in Hotels: A Perspective from Staff during the Covid-19 Pandemic in Chiang Mai, Thailand

Winayaporn Bhrammanachote, Nathdanai Pratuangboriboon, Yothin Sawangdee — Fri, 29 Mar 2024 00:00:00 +0700

The paper aims to clarify the relationship between hotel staff and quality of services during the Covid-19 pandemic in Chiang Mai province, Thailand. It has two following research objectives, first is to examine the effect of training on employee performance whether they adequately understand, maintain good hygiene, and adjust themselves to the market with Covid-19. The second research objective is to determine the importance of hygiene and the impact of hygiene to quality of service. Data collected from the target group using a self-report questionnaire between January 2021 and April 2021. The number of 138 questionnaires were received. The data analysis of this study was done in the form of a first order confirmatory analysis by considering what each latent and each group were. After that, it was combined into the structural equation model (SEM) believing that the antecedent factors of training had an effect on the mediator marketing and service quality. This research aims to point out that two latents; training and hygiene are believed to be important. They have affect in marketing and eventually quality of services.

The Causal Relationship Model of Transformational Leadership Market Orientation and Innovation that affect Thai Small Food Products Enterprise’s Business Success

Nachapol Suriyasenee, Sukij Khorchurklang, Waiphot Kulachai — Fri, 29 Mar 2024 00:00:00 +0700

This study aims to test the causal relationship model of transformational leadership, market orientation, and innovation influencing the success of small food product manufacturing enterprises. The sample in the study was 365 small food product manufacturing enterprises based on the database of the Department of Industrial Works. The data were collected using questionnaires. Then, the gathered data were analyzed using the structural equation modeling technique. The results of the analysis showed that the model was fitted with the empirical data through all defined criteria of consideration. The study found that transformational leadership had a positive direct influence on business success with a path coefficient of 0.198 at a statistically significant level of .05, transformational leadership had a positive direct influence on market orientation with a path coefficient of 0.694 at a statistically significant level of .01, transformational leadership had a negative direct influence on innovation with a path coefficient of -0.004 at non statistically significant, market orientation had a negative direct influence on business success with a path coefficient of -0.072 at non statistically significant, market orientation had a positive direct influence on innovation with a path coefficient of 0.880 at a statistically significant level of .01, and innovation had a positive direct influence on the business success with the path coefficient of 0.864 at a statistically significant level of .05.

A Moderated Mediation Model to Explicate Decisions Regarding Digital Ethics, Rights Protection and Open Innovation

Kavin Katanyutaveetip, Prin Laksitamas, Siwarat Kobayashi — Fri, 29 Mar 2024 00:00:00 +0700

The scenario study was a mixed focus group of nine experts’ opinions on digital ethics marketing, rights protection, open innovation and qualitative measurement of SEM analysis. The research consists of a survey and development research on descriptive characteristics as analysis with maximum likelihood estimation conducted for a structural equation model applying predictive analytics software (PASW). The sample size of 200 to 400 samples is based on male or female, single or married, ages, education, occupation, average monthly income, popular product categories, and popular digital channels. The research results address the crucial demonstration that ethical marketing communications digitally develop under the rights protection decision. The alternative approach will compose of independent variable X: opinions on consumer rights protection from experienced digital purchase systems; dependent variable Y: encoding of ethics in marketing communication including dependent variables: consumer behavioral decisions on digital systems. While open innovation in intellectual capital is the moderator between X and Y variables, the proposed scenario explains new experiential paradigm components, including a focus on open innovation as a moderator, can be operationalized, which accelerates the rate of staged purchasing decision system shift by validating their digital behavior on consumer rights protection of ethical marketing communication in the Kingdom of Thailand.

Small Listed Firm’s Insights: Increasing Importance of “Managerial Efficiency” on the Relationship between ESG and Financial Performance

Penprapak Manapreechadeelert, Kusuma Dampitakse, Sungworn Ngudgratoke — Fri, 29 Mar 2024 00:00:00 +0700

The objective of this study is to examine the influence of environmental, social, and governance (ESG) performance towards financial performance. Financial performance is evaluated through return on assets (ROA) and Tobin's Q, while the study also examines the influence of managerial efficiency. The sample includes small listed companies on the Thai Stock Exchange from 2016 to 2021, comprising a total of 258 companies (1,391 samples). The data is collected from SETSMART and sustainability reports and analyzed based on Hayes' PROCESS analysis (2013). The findings of this study indicate the absence of a relationship between ESG and Tobin's Q. However, ESG demonstrates a negative relationship with ROA. Additionally, the study reveals a positive influence of managerial efficiency on the relationship between ESG and financial performance (ROA and Tobin's Q). Managerial efficiency plays a crucial role in addressing debates and bridging gaps in previous research findings. It serves as a driving force for ESG practices, enabling small firms to outperform those with lower levels of management effectiveness.

Guidelines for the Successful of Y Series Production Lesson through LINE TV Application

Tivaporn Sarbmuangpak — Fri, 29 Mar 2024 00:00:00 +0700

This qualitative research was conducted to study 1) success factors in producing Y series through LINE TV application, 2) guidelines for developing successful production of Y series through LINE TV application. In-depth interview was conducted to collect data. The Purposive sample group was five Y-series from 33 that was specifically selected from top rank of Y series broadcasted in 2020 via LINE TV Application. Director of all 5 Y series were the key informants. The results showed that 1. Factors for success in the production of Y series via LINE TV application consisted of 10 factors, consisting of 1) actors 2) plot 3) special characteristics of Y Culture. 4) Target Audience 5) Online Platforms 6) Broadcasting time 7) Teasers & Trailers 8) Social Media feedback 9) Driven from fans and 10) Business Expansion. 2. Guidelines for developing the production of Y series to be successful through the LINE TV application are as follows: 1) Strategies to make a difference in the production of Y series were storytelling improvement and director professional development 2) guideline to overcoming problems and obstacles in the production of Y series through the LINE TV application were casting actors in accordance with the script and contribution to the society 3) developing the production of Y series to be successful through the LINE TV application, consisting of production quality competitions, open-mindedness to watch series Y and the support of the Y series from the public and private sectors to make Y series as soft power of the country.

Exploratory Factor Analysis of Community Enterprise Success in Uttaradit, Phrae, and Nan Provinces on New Economic Foundations

Pasiri Khetpiyarat, Chawiang Wongjinda — Fri, 29 Mar 2024 00:00:00 +0700

The objective of this research is to study the exploratory factor analysis of the success factors of community enterprises in Uttaradit, Phrae, and Nan provinces based on the new economy. The research sample consists of 338 participants from community enterprises involved in product manufacturing. The sampling method used was stratified random sampling, and a questionnaire with 35 items was employed as a data collection tool. The response rate of the questionnaire was 100%. The statistical analysis used for data analysis included Kaiser-Meyer-Olkin (KMO) statistics with a value of 0.849 and Bartlett's test of sphericity with a value of 22243.525.

The exploratory factor analysis identified seven factors with eigenvalues ranging from 1.499 to 15.824 and a cumulative variance of 86.101%. These factors include: 1) Organizational leadership, 2) Adaptability to change, 3) Knowledge utilization, 4) Entrepreneurship, 5) Marketing capability, 6) Customer Access, and 7) Teamwork.

The findings of this research can be used as a measure of the success of community enterprises, and the identified factors can be applied to assess the success of community enterprises.

The Component Analysis of Blended Training Model for SME

Sasipin Distanont, Watsatree Diteeyont — Fri, 29 Mar 2024 00:00:00 +0700

This research is a quantitative study that aimed to investigate the components of the blended training model for SME in Thailand. The sample included 466 SME entrepreneurs using a random sampling method. An online closed-ended questionnaire, distributed by the Office of Small and Medium Enterprises (OSMEP), was used to collect data from SME entrepreneurs who registered through the SME registration system and participated in blended training in digital marketing with OSMEP between 2020 and 2022. The content validity and questionnaire reliability were assessed. The data analysis utilized exploratory factor analysis (EFA) techniques to identify essential components of the blended training model for SME. The results showed that the blended training model was found to comprise 5 components which are marketing mix, trainee, course design, trainer, and technology. This research provides valuable insights for government agencies in SME development, facilitating effective training program design for future benefits.

The Influence of IT-Enabled Dynamic Capabilities and Service Innovations Affecting Competitive Advantage and Business Performance of Modern Trade

Patarasuda Kanjaikaew, Sujinda Chemsripong, Sukij Khorchuklang — Fri, 29 Mar 2024 00:00:00 +0700

This research investigates the impact of IT-enabled dynamic capabilities (ITDCs) and service innovations on competitive advantage and business performance in modern trade. A quantitative study of 344 managers or owners of modern trade businesses, particularly convenience stores, was conducted using online questionnaires. Structural Equation Modeling techniques were used to analyze the data. The study found that ITDCs directly and indirectly influenced business performance, service innovations directly and indirectly affected competitive advantage, and competitive advantage directly influenced performance. Service innovations directly affected competitive advantage but not performance, but they had a positive indirect influence on performance. This research supports the Resource-Based View theory and offers practical guidance for conducting business in various contexts. It also provides managerial benefits by helping organizations manage in rapidly changing environments, particularly in modern trade. Organizations can use the ITDCs and service innovations model developed in this study to improve and achieve their operational goals.

“Productivity” and “Sustainability” in Relation to Global Change

Mr.Suwanchai Lohawatanakul — Fri, 29 Mar 2024 00:00:00 +0700