Maleewat, N. และ Banjongprasert, J. (2023) “An Examination of the Niche-strategy Content and Structure of the Small Firms in the Hospitality Industry: The Impact on Niche-strategy Organizational Performance”, Journal of Business, Innovation and Sustainability (JBIS), 18(3). available at: https://so02.tci-thaijo.org/index.php/BECJournal/article/view/253726 (สืบค้น: 26 เมษายน 2025).