Tassawa, Comtas, และ Pattrajirt Sangsawang. 2023. “A Study of the Role of Movie Reviews, Marketing Stimuli Factors, and Movie Decision-Making in Streaming Media Services”. Journal of Business, Innovation and Sustainability (JBIS) 18 (4). https://so02.tci-thaijo.org/index.php/BECJournal/article/view/258109.