DASGUPTA, S. Psycho Branding a Cracking Tool For the Indian Consumerist Mind. Journal of Business, Innovation and Sustainability (JBIS), [S. l.], v. 4, n. 1, p. 83–94, 2009. Disponível em: https://so02.tci-thaijo.org/index.php/BECJournal/article/view/54048. Acesso em: 11 พ.ค. 2024.