NONGNUCH, W.; WEERAPAIBOON, W.; SANGCHOEY, T. Experiential Marketing Strategies for Forest Bathing: In-depth Perspectives from Small and Medium-sized Accommodation Business Entrepreneurs. Journal of Business, Innovation and Sustainability (JBIS), [S. l.], v. 21, n. 3, 2026. DOI: 10.71185/jbis.2026.286987. Disponível em: https://so02.tci-thaijo.org/index.php/BECJournal/article/view/286987. Acesso em: 7 ต.ค. 2026.