PARKVITHEE, N. Innovation, Perceived Value, and Customer Satisfaction as Antecedents of Behavioural Intention: Evidence from the Terrarium Market in Bangkok, Thailand. Journal of Business, Innovation and Sustainability (JBIS), [S. l.], v. 21, n. 3, 2026. DOI: 10.71185/jbis.2026.286444. Disponível em: https://so02.tci-thaijo.org/index.php/BECJournal/article/view/286444. Acesso em: 7 ต.ค. 2026.