JULSAWAT, P. Marketing Mix Mediation: Lifestyle and Fashion Product Loyalty among Thai Gay Consumers. Journal of Business, Innovation and Sustainability (JBIS), [S. l.], v. 21, n. 3, 2026. DOI: 10.71185/jbis.2026.284605. Disponível em: https://so02.tci-thaijo.org/index.php/BECJournal/article/view/284605. Acesso em: 7 ต.ค. 2026.