TINTABURA, C.; POLTANEE, I. Hotel Brand Loyalty in Western Thailand: A Dual-Analytical Approach Using Structural Equation Modeling and Necessary Condition Analysis. Journal of Business, Innovation and Sustainability (JBIS), [S. l.], v. 21, n. 3, 2026. DOI: 10.71185/jbis.2026.283077. Disponível em: https://so02.tci-thaijo.org/index.php/BECJournal/article/view/283077. Acesso em: 7 ต.ค. 2026.