MOHPRASIT, N. Determinants of the Intention in Sustainable Grocery Shopping Among Thai Generation Z: The Role of Perceived Behavioral Control, Personal Attitudes, and Value Perceptions. Journal of Business, Innovation and Sustainability (JBIS), [S. l.], v. 21, n. 1, 2026. DOI: 10.71185/jbis.2026.281822. Disponível em: https://so02.tci-thaijo.org/index.php/BECJournal/article/view/281822. Acesso em: 7 ต.ค. 2026.