THATSARINGKHARNSAKUN, U.; KHORCHURKLANG, S.; YAWISED, K. The Influence of Service Failure, Service Recovery, and Customer Forgiveness on Customer Loyalty: A Case Study of the Omnichannel Marketing Restaurants in the Lower Northern Provincial Cluster 1 of Thailand. Journal of Business, Innovation and Sustainability (JBIS), [S. l.], v. 20, n. 1, 2025. DOI: 10.71185/jbis.2025.277125. Disponível em: https://so02.tci-thaijo.org/index.php/BECJournal/article/view/277125. Acesso em: 17 ก.ย. 2026.