NGAMMOH, N.; PITJATTURAT, P.; THAWIPHROM, R.; BOONRAUM, K. Entrepreneurial Orientation and Brand Orientation on Competitive Advantage: The Mediating Role Innovation Capabilities of Food Truck Entrepreneurs in Thailand. Journal of Business, Innovation and Sustainability (JBIS), [S. l.], v. 20, n. 1, 2025. DOI: 10.71185/jbis.2025.272219. Disponível em: https://so02.tci-thaijo.org/index.php/BECJournal/article/view/272219. Acesso em: 17 ก.ย. 2026.