THONGBOONMA, K.; KERDVIBULVECH, C. Challenging Experiential Marketing with Augmented Reality Innovation. Journal of Business, Innovation and Sustainability (JBIS), [S. l.], v. 18, n. 3, 2023. Disponível em: https://so02.tci-thaijo.org/index.php/BECJournal/article/view/253284. Acesso em: 29 ส.ค. 2026.