JINARAT, V. Online Purchasing Behavior of Generation Y Consumer in Northeast Thailand. Journal of Business, Innovation and Sustainability (JBIS), [S. l.], v. 17, n. 2, 2022. Disponível em: https://so02.tci-thaijo.org/index.php/BECJournal/article/view/248860. Acesso em: 1 ต.ค. 2026.